Shoreline Technology's new product launch conference really lived up to people's expectations, and the PHM-S amazed the world as soon as it was announced.

So much so that on the day of the press conference, when the Europeans and Americans in the Western Hemisphere were still asleep, the European and American Immortal Cultivators in the middle of the night had already exploded in various ways!

About the price of this domestic version in RMB?? 18,500 yuan, the international version is priced at RMB?? 19,750 yuan, about 2,900 US dollars, the coastline PHM-S has many of the latest "black technologies" in it, so I won't go into details.

After all, whether it is the holographic technology of the coastline, or its all-weather energy storage for wireless power transmission, or the spatial geometric folding and bending process technology that feels visual enjoyment, many domestic and foreign media have already reported on it.

The major European and American mainstream media are blowing, and the painting style is as follows↓:

[Shoreline showed itself as the world's leading and most revolutionary innovator in the field of science and technology at a confident and even arrogant new product launch event. 】——《BBC》

[The coastline has unique core technological advantages, and the short-term two-hero competition between Huawei and Apple for intelligent mobile terminals has come to an end, and it has officially ushered in the era of unipolar hegemony of the coastline in the world. ——"Daily Mail"

[PHM-S is listed, who is the competitor of Shoreline, where is it and when will it appear?] 】——《CNBC》

[The coastline has today, because it is not satisfied! 】——《USA-Today》

……

As soon as the press conference ended, the major offline retail stores in China under Coastline Group's Coral Island Technology began to be overcrowded on the same day.

On May 16th, the official website of the coastline suddenly announced that on May 18th, the holographic bracelet PHM-S will usher in the first sale in advance, of course, this is an online order, and the quantity is limited, and the first batch of online sales is about 540,000 sets.

When it went on sale on May 18, it sold out in just 25 seconds.

Coral Island Science and Technology Officer V account also edited a message announcement three minutes after the sale, officially releasing 540,000 sets of holographic bracelets PHM-S sold out in 25 seconds, and attached a [cover your face and cry] emoji.

Not long after the official V account just sent out the news, it immediately attracted a "sand sculpture" netizen with an angry ID called "chief av director" to complain.

The message is as follows↓:

"Little dolphin, are you a little too fast? I can't do it!"

Not long after this spicy comment came out, most of the staff who run the Coral Island Official V account are post-90s, skinny, and snakes, and edited a message to reply, the key is that the content is like this↓:

"Men rely on explosiveness!"

At this time, netizens from all walks of life couldn't sit still, and left crazy messages under this reply, which was also reprinted in large numbers.

After the news came out, the friends were stunned, and the sales of 1 billion were recorded in 25 seconds.

It's even faster than grabbing money!

The price of this Nima holographic bracelet is RMB?? It doesn't matter if you bring 18,500 yuan for one, one set, one ring or whatever measure words you bring!

This retail price is not RMB?? 1850 yuan!

Dear consumers, don't you see that there is an extra zero?

It's 18500!!

The first sale of 540,000 sets is actually the network marketing method of the Coral Island Technology Operation Department, which was sold out in 25 seconds and sold 1 billion in 25 seconds.

Nowadays, the Internet is full of all kinds of inquiries or news about PHM-S, but it is not enough, far from enough, and it needs more exciting, fresher, and more hot topics.

Typical Internet marketing methods, but the most beautiful thing is that not only do not cost money, but also make money, which is the most sassy marketing.

Even if the price of PHM-S is prohibitive for 90% of the people on the planet, even if 10% of the people on the planet become potential consumers of this product, it is a very large order of magnitude, and the total global population in 2023 has exceeded 8 billion, which means that there are 800 million potential consumer users.

As long as the product is good enough, and the marketing means are good enough, they can pay for it.

On the 15th, the product launch conference was held, and on the 18th, the first sales warmed up, constantly creating new topics and new hot spots, and on the 20th, it was fully listed for sale.

The Internet is full of advertisements about PHM-S and netizens are talking about it.

Well, it's almost necessary to make it clear that you must buy it, you must buy it, and if you don't buy it, it's not the rhythm of the people of the solar system.

The sales department of Coral Island Technology has developed a complete set of marketing strategic plans, and the company's offline physical retail store channel is still one of the main sales platforms, with a total of 728 offline brand integrated retail stores around the world to date.

The domestic market is the largest, with 276.

Overseas, there are 22 in Australia, 104 in the United States, 25 in Canada, 33 in the United Kingdom, 151 in Europe, 42 in Japan and South Korea, and 75 in other regions.

The marketing strategy led by Cheng Yangze implements omni-channel retail, that is, in the era of the Internet and e-commerce, retailers interact with customers through various channels, integrating various fragmented media channels into an integrated and seamless shopping experience of "omni-channel".

Coastline should implement targeted marketing positioning according to the different preferences of different target customer groups for channel types, and design a combination of marketing elements such as products and experiences that match them.

Combine or integrate across a wide range of retail channel types to meet the customer's integrated experience of shopping, entertainment, and socializing anytime, anywhere.

There is a good marketing guru within the company who can double the sales of a product, or even multiply it several times, whether it is a good product or a bad product.

Product marketing is definitely a university question, and it is an indispensable and important part of product commercialization.

The offline physical channel of the coastline is one of the important core platforms, and the coverage strategy formulated by Cheng Yangze is hierarchical coverage, with direct stores and flagship stores covering key first- and second-tier cities, direct supply stores covering major cities of the third tier and above, and below the third tier mainly covering distributors.

Lao Cheng divides the store into three levels in the management details of the channel to the store level, and there are differences between the store management standards, training levels, product supply, and system extension.

Another core sales channel comes from the operator channel, but over the years, the net profit brought by the operator channel is far lower than that of the company's own retail stores, which has almost become an obstacle to further profitable growth of the coastline.

Lao Cheng was preparing to cut off this piece.

With the passage of time, the PHM-S has been shipped to major sales points at home and abroad, and in China, it is airlifted to various sales areas by high-speed rail or airplane, and directly by air abroad.

The PHM-S has been launched simultaneously worldwide, but due to the time difference between the eastern and western hemispheres, the eastern hemisphere is one day faster than the western hemisphere.

Finally, consumers in offline stores queued for days, and May 20 officially arrived.

On the 18th, when the first sale, there were users who received the goods in the afternoon, and on the 19th, they began to be filled with a large number of PHM-S actual experience video sharing in various circles of friends, new topics about the product, new hot spots, and new information are overwhelming, and on the 20th, the major channels are fully on sale, which can really be described as pinching the count.

……