Chapter 490: Cowardice is not the main reason, the opponent is too strong is the main reason

Ye Hua's tone was so tight, he didn't even want to say the price of the holographic bracelet, he didn't expect to get any news, but he didn't expect to find such shocking information.

I didn't know anything, but I sent such a big news.

Ye Hua: "Haha, guess it yourself, that's it, invite me to dinner when you have time, and say hello to Old Man Ren on my behalf." ”

At the end of the communication, Yu Chengdong muttered that the correct statement should not be "I have time to invite you to dinner"?

This guy...

But that's not the point, the point is the news that Ye Hua revealed to him.

"What kind of terminal must be equipped with 6G communication? Could it be ......" Yu Chengdong thought about it and suddenly his eyes froze, and he immediately left the office and went to discuss with Mr. Ren, this is a big deal, and even the top priority related to Huawei's future.

Yu Dazui heard this meaning from Ye Hua's mouth, if the team can't lead it, and his teammates can't keep up with him, then he can only do it.

If someone else said it, Yu Dazui would only smile and send the other party a "good luck", but this was said by Ye Hua, and the weight was not ordinary.

For Shoreline Group or Ye Hua, Yu Dazui is convinced in his heart, he will create such a huge business and technology empire within five years, and he will defeat the king of the field if he enters one field.

It's really a Zhuxian!

The communication business is the foundation of Huawei's life, and it is harmless for Huawei to be defeated in the mobile phone business, if the coastline group enters the field of communications, then Huawei's foundation may be shaken.

……

Ten days later.

North America, Apple Headquarters.

CEO Tim Cook and 16 executives gathered together, and Cook intertwined his fingers and listened to the executives without saying a word.

The focus of the conversation is the Coastline Group.

In fact, when Coastline Technology was beginning to emerge and its holographic technology amazed the world, Apple maintained a focus on it.

Come to think of it, as long as you are a person in the mixed technology world, it is impossible not to pay attention.

With the launch of PHC, the global PC business was hit like never before, causing an avalanche of weakness in the already sluggish PC industry, which was most affected by PC hardware suppliers and a supergiant, Microsoft.

Microsoft's Windows business has completely cooled, and other PC businesses have also been more or less affected to varying degrees, but Microsoft has recently been mixed up in the field of cloud services, which is currently in a four-way hegemony situation, Microsoft, Amazon, Google and Alibaba.

Today, Microsoft's market capitalization is as high as $780 billion, and the pain caused by the impact of the Shoreline Group's PHC business has recovered.

In fact, the decline of the PC business did not have much substantial impact on Apple at that time, after all, the proportion of Apple's PC business in this giant can even be said to be insignificant.

But even so, Apple at the time had already listed the Shoreline Group as a potential competitor, and the threat was huge.

But then again, in today's tech world, who doesn't tremble when they see the Coastline Group.

The Wall Street Journal quoted Morgan's pessimistic analysis that Apple's stock fell 12% in response, and its current market value is only $481 billion.

Compared with the trillion-dollar market value of the year, Apple's market value has shrunk by more than half.

The Coastline Group dropped Apple from a trillion-dollar market value, followed by the violent invasion of Huawei's terminals, which was conservatively estimated to have knocked out Apple's $200 billion market value.

In the conference room at this moment, John Nisroghi, senior vice president of Apple's hardware department, said: "There has been news from the other side of the ocean that Coastline Group has officially announced its entry into the global smart mobile terminal, and will hold a new product launch conference on May 10, and it will be on sale on the 15th of that month." ”

Once officially announced, it is equivalent to the news "stone hammer" that has recently speculated that the coastline has entered the smart terminal, and it is the announcement of this news that directly makes Apple's stock price plummet.

Tim Cook said in a deep voice: "The new product of the coastline, the details of the specific parameters? ”

John Nisrogge continued: "Judging from the information that has been obtained, it is a recognized holographic mobile terminal, and the core technology is their old holographic technology, and further data parameters are not known." ”

Apple's chief operating officer said: "We have taken note of Huawei's latest developments. ”

Cook: "What's going on?" ”

"Huawei not only announced that it would completely reject the business plan for terminal sales before last month, but also began to reduce its terminal division on a large scale."

"What did you say?" This news is definitely bad news for Tim Cook, the iPhone's biggest competitor is the Huawei terminal, which has put unprecedented pressure on Apple's iPhone business in the past three years.

In recent years, Huawei's terminal has been attacking the city all the way, and the momentum is flourishing, which can be said to be in full swing, and suddenly Mingjin withdrew its troops, not only no longer attacking, but also not even the market that has been occupied.

According to normal logical thinking, this is beneficial for the iPhone, at least it can breathe a sigh of relief.

But here's the bad thing!

As the saying goes, if something goes wrong, there must be a demon!

"Huawei must have gotten the exact inside news!" Tim Cook affirmed: "The large-scale ebb of Huawei's terminals must have a great deal to do with the new products of Shoreline Group, and the two companies have maintained a close cooperative relationship." ”

"You mean, Huawei's people have concluded that their products simply can't compete with the upcoming smart terminals on the coastline, so they simply dismissed the idea of competition?" John Nisroji said with a shocked tone.

The 16 executives present apparently agreed with Tim Cook as he nodded wryly.

Everyone was silent, and a deep sense of powerlessness arose.

Huawei terminals are regarded by them as the biggest threat to the iPhone, but it is such a competitor who they regard as a great enemy, and they actually choose to admit defeat directly, and even the market competition link is exempted.

Undoubtedly, it proves the power of the holographic intelligent terminal of the coastline group from the side, Huawei terminals are like this, what about the iPhone?

After a long silence, Tim Cook finally broke the atmosphere.

"With both hands, I decided to restructure the company's management and realign its priorities in the services, artificial intelligence, hardware and retail divisions to reduce the company's reliance on iPhone sales, with the goal of shifting the company's growth engine to services and potentially transformative technologies."

"This change has been underway for a long time, including high-level external hires, internal executive departures, significant promotions and corresponding restructurings, and even our average employees are not accustomed to frequent management changes. These new changes have caused Apple to shelve several projects, but now it has to be more thorough, and we don't have much time! ”

This can only be done, not because Apple is instigated, but because the opponent is too strong.

……