Ye Hua watched this advertising video, and there are two meanings of several scenes: one is to "solve current problems", and the other is to "create a better future".

"Don't talk about beauty and make people feel beautiful, don't talk about high-end but make people feel high-end, don't talk about delicacy and make people feel exquisite, don't talk about fashion and make people feel fashion, this is the expressiveness of advertising." Ye Hua commented, obviously satisfied with this advertisement.

Hearing such an evaluation, Li Qing couldn't help but breathe a sigh of relief, and also gained confidence, and couldn't help but smile: "I think the greater the advertisement, the better it can communicate." Whether a brand's message can be smoothly transmitted proves the brand's ability to comprehensively sort out its own resources, as well as the production and communication ability of cooperative media. ”

Li Qing knew that this was also examining himself.

Ye Hua nodded, staring at the short video that was played repeatedly, "Taking the advertising appeal as the starting point, combining the opposing factors and expressing them clearly, and finally presenting a form of beauty from the statement that complements the copywriting." There are contrasts, prominent, easy to remember, and will also arouse the audience's aesthetic pleasure and leave a deep impression on the audience. ”

"Okay, chairman, then I'll go first, you're busy."

……

As soon as the holiday is over, the employees who have been wasted for five or six days finally return to work.

On October 11, Coastline Group quietly updated the homepage on its official website, and a new piece of news attracted widespread attention from the media and the outside world.

This news is the official announcement of the establishment of a new subsidiary of Coastline Group - Life Ray.

And three days later, on the 15th, the "Life Light" brand creation and release will be officially held.

This news was only published on the official website of Coastline, but it was soon reprinted and reported by major media as soon as possible, which is a large company, which properly proves the influence of Coastline Group.

On the 12th, a promotional video was launched on the official website, which directly pushed the news of "Life Ray" to the front page headlines of major media, and it was on the real-time hot search list on the same day.

The biggest message that the promotional video reveals to the outside world, or the information that is worth the most attention, is......

Wireless power transmission!

On that day, not only the "light of life" became the focus of attention, but even the inventor Nikola Tesla, who was more than 100 years ago, suddenly became popular, and "Tesla wireless power transmission" was the keyword on the real-time hot search.

It shocked the global science and technology circle for a while, and even caused a huge sensation in the scientific community.

"The Light of Life...... What a strange name! ”

"I thought Coastline was going to enter the life sciences field, but I didn't expect it to be the ICT field, and the name is too floating."

"The advertising film of the light of life is really amazing, and the coastline can be said to have completely gotten rid of the inherent image of 'Made in China' in terms of brand image, and no one refutes the banner of 'Made in China'?"

"Speaking of which, in addition to focusing on quality and technology, Shoreline Company has also made great efforts in marketing and advertising, the most representative of which is the PHC2.0 press conference and overseas advertising, the most powerful embodiment of which is the unstingy in the publicity budget."

"Normal operation, Coastline Company is a global multinational technology giant, established at the beginning of the global market, in order to allow foreigners to accept this Chinese brand, Coastline has been taking the high-end route, and the products it seems to can only take the high-end route."

"Yes, even if the business in the world was jointly blocked last year, the products of the coastline can't do the service, it doesn't matter, I didn't say that I can't advertise, then do it, you can see the large advertisements of the coastline products everywhere in the major overseas airports, and it has spent a huge amount of money to sponsor FIFA and many famous teams, which shows that the coastline attaches great importance to the long-term marketing strategy of the brand in addition to technology."

"I remember that Cheng Yangze, a very famous CEO of Coastline Company, once said: Coastline's brand goal is to become a world-leading iconic top technology brand, which is not just a ranking on the brand index, but also how much is the value of the coastline brand?"

According to the full list of the 2022 Forbes Top 100 Most Valuable Brands in the World, in the latest list...... Fog grass! Ranked first? Damn! With a brand value and revenue of $198.2 billion and $175.8 billion respectively, it won the championship, and knocked Google down! ”

"The top 10 companies in the Forbes Global Brand List are: Shoreline, Google, Microsoft, Apple, Facebook, Amazon, Coca-Cola, Disney, AT&T, and McDonald's."

"As a Chinese, I will definitely swell here first."

"Nine U.S. Imperialist Enterprises, Coastline Afraid, Brand Limited Edition [Manual Funny]"

"Lao Mei's company is still a cow, relying on the coastline alone...... Other companies in the country have to keep up. ”

"It's exciting to see this latest list, it's actually a Chinese technology company that has reached the top, but I have to say that the foundation of the United States is really strong."

"Shoreline: It's okay, I can hit nine."

"Indeed, the coastline has achieved 96% of the world's brand recognition in less than four years, and last year, in the case of a global blockade, it lost no less than 100 billion US dollars in revenue, and it was able to win 175.8 billion in revenue, and next year's data is unimaginable."

……

In the midst of heated discussions, with the advent of October 15th, many eyes in the industry once again converged on this company.

……

A non-profit university-affiliated research center in Maryland, USA: Johns Hopkins University Applied Physics Laboratory (APL).

It is worth mentioning that the APL laboratory is a technical research and development unit of Hopkins University, not an academic unit, with 5,000 employees, and this laboratory is the cradle of modern physics talent training in the United States, and is very famous all over the world.

"Professor, you would never have thought that the Chinese people on the other side of the Pacific Ocean are already going to launch hardware electrical products based on terahertz technology!" A young graduate student storms the room of Dr. Grayson Snow, the head of terahertz technology research.

When he was about to get angry at the young graduate student who came in and didn't knock on the door, he reacted quickly and stared at the young graduate student in disbelief: "Wait a minute, Aven, what did you just say?" Say it again? ”

……