Chapter 159: Where did PHC get the courage to dare to sell it so expensive?
Seeing Qiao Wei smiling mysteriously, Ye Hua was relieved and secretly relieved, she definitely wouldn't have this intention to sell Guan Zi if the data was not good.
Qiao Wei's thoughts, he can still easily grasp them.
"Don't guess, say it quickly." Ye Hua saw her playfully smiling silently, and suddenly said: "It seems that your mouth is very leisurely, don't say yes, okay, then I'll arrange a job for your little mouth, huh?" ”
After speaking, Ye Hua in the desk sat in a wheelchair, and suddenly slid in front of the desk to vacate a space.
Qiao Wei glanced at his posture and couldn't help but flush, rolled her eyes speechlessly, and got down to business: "PHC's 24-hour pre-sale data is 195317 units, far exceeding our internal forecast of 120,000 units, and according to this basis, the pre-sale data in the first week may reach 650,000 units." ”
"Not bad." Ye Hua smiled slightly, and said, after all, it is necessary to maintain the calm side of the helmsman, so that he can show his authority, well, in fact, he is a dead duck.
"Not bad? What are your psychological expectations? Qiao Wei looked at him with a little astonishment when she heard this, nearly 200,000 pre-sale sales, nearly 10 billion revenue in 24 hours, and nearly 600 million profits, which is not bad?
Ye Hua smiled and did not answer.
The pre-sale data came out, which can be said to be a good start, and the stone hanging in his heart fell down safely.
If the pre-sale results are unsatisfactory, or even suffer a tragic Waterloo, then Ye Hua's story of the PHC ecological chain that has been blown for a long time may really not be able to be told, and the major third-party developers who have been rushing up may also scatter in a hurry.
This is going to come true, maybe how many people in the science and technology world will laugh and gloat behind their backs, Ye Hua is actually a thin-skinned person.
According to the actual pre-sale data and the company's internal forecast, according to the 20 million processors purchased from Intel, Ye Hua has obviously set a market share equivalent to about 8% of the current shipments of traditional PCs.
Although the market share is very small, the order of magnitude of tens of millions has enough foundation to support the establishment of the PHC ecosystem, and 50,000 consumer electronic products cannot be compared with the sales of traditional PCs, let alone the annual shipments of 890 million or 900 million like smartphones.
Obviously, the PHC ecology is taking the idea of iPhone, positioning is to take the high-end route, and the share of iPhone in the smartphone market is only about 15% today, but it takes away 85% of the industry's profits.
That's what PHC is looking for.
After thinking about it for a while, Ye Hua immediately made a decision, and said: "Publish this pre-sale data, hehe, there must be a large number of people who will be disappointed, but there are also a large number of people who will be more excited, and we must give more third-party developers confidence." ”
PHC machine is the foundation of the entire ecosystem, only when the scale of this foundation is huge, the entire market will become bigger, third-party developers will enter in a big way, and the entire closed-loop system can be established and move towards a positive cycle.
So not only Ye Hua and the entire company have an incomparable relationship with PHC's pre-sale data, but there are also countless people in the outside world who are paying attention to how big a wave this outlet can form, or just an autumn breeze.
"Understood." Qiao Wei lightly, reported the news to Ye Hua and prepared to leave, as the assistant to the CEO, her job is also very important, the assistant is not a secretary, the assistant is directly involved in the management of the company, belongs to the senior management, the CEO is no longer authorized to act as the executive CEO's power.
"Hey, wait." Ye Hua called her to stop, Qiao Wei turned around and came back to see him glancing at the time, and then said: "You notify the management, the meeting will be held in 2 hours, and call Cheng Yangze in addition, forget it, I will call him directly." ”
"I'll take care of the meeting." Qiao Wei nodded again and left the office, Ye Hua looked at her disappearing back, withdrew her gaze and shifted to the phone on the desktop, and immediately dialed a number to call Cheng Yangze.
After hanging up the phone, Ye Hua got up from his chair, left his desk and came to the windowsill to look at the flowery commercial capital, the company in the central building, and this office has an excellent view.
After a few minutes, there was a knock on the door.
"Come in!"
Ye Hua looked back, and it was Cheng Yangze, "Mr. Ye, what do you have to tell me?" ”
"Have you read the PHC pre-sale data?" Ye Hua said, walked to the sofa next to him and sat down, stretched out his hand to signal, Cheng Yangze immediately sat down opposite him, nodded and smiled: "Look, far beyond our internal expectations, the company is now happy." ”
Ye Hua smiled, restrained his smile again, and then commented on the other party, "It's only been two and a half months since PHC was put on the shelves, but there is a problem that must be clarified." ”
"Questions? What's the problem? Cheng Yangze said without thinking, and looked at the other party curiously and waited for the following.
"The question is, where did PHC have the courage to sell it so expensive?" Ye Hua said concisely.
Hearing this, Cheng Yangze was slightly stunned, and Ye Hua moved his body slightly and crossed Erlang's legs and said to himself: "Is it because of epoch-making high technology?" Or is it because of the dead house? I think it's both, but it's still expensive, at 50,000 yuan a unit, which is probably the most expensive non-private consumer version of a consumer electronics in the world. ”
"So who would buy it if the price is so expensive? Dead house? Of course, there is a questionnaire survey of the pre-sale data, and 67% of the pre-sale is contributed by otaku fans, 25% is booked by enterprises or institutions, and the rest is accounted for by others. ”
"Otaku fans have supported most of the PHC pre-sales, which shows that our thinking last year was right, our series of preparations and market layout last year, including marketing, have played a huge role, and the benefits and consumption potential of this group are being released, which is good news, but it is also bad news."
Speaking of this, Ye Hua paused and said firmly: "Otaku fans or two-dimensional groups, its greatest potential can only provide a hotbed for PHC to start and nourish, but it can't boost the growth and expansion of the entire PHC ecological chain. ”
Hearing such remarks, Cheng Yangze couldn't help but fall into deep thought.
There is no doubt that PHC is worth 50,000 yuan, but at the same time, it is an unavoidable reality that as a consumer-level electronic product, it is expensive and an indisputable fact, and it is destined to not be able to contribute a set of people like a smart phone, nor can it be like a PC to have at least one PC in every family.
Many people can't afford it.
After a while, Cheng Yangze's heart was slightly paused, he had been pondering what Ye Hua had in calling him here and saying this at the same time, he thought about it for a long time, and suddenly thought of the career he had done before joining the coastline company, combined with Ye Hua's previous words, he suddenly felt that he understood something.
Suddenly, Cheng Yangze asked tentatively, "Mr. Ye, do you want to make PHC a luxury item in electronic products?" ”
Ye Hua couldn't help laughing, "It seems that it is right to invite you, the underwear man in the fashion industry, to the technology industry, that's right, the factory cost of 46,000 yuan is destined to make it impossible to take the public route, and it is absolutely impossible to expect every family or even individual to be able to start a set. However, if PHC is defined in the field of high-end consumption, and even luxury goods, the price of 49,999 yuan / unit can turn the disadvantage into an advantage. ”
Cheng Yangze couldn't help nodding again and again, and said: "This price code not only conforms to the boundaries of luxury, but also is suitable in the ranks of luxury goods, coupled with PHC's epoch-making technological content and unprecedented experience, it is a high-quality and inexpensive product in luxury, the benefits are to expand the audience, luxury goods will always be consumed by a small number of people, otherwise it is not called luxury, but PHC may not be able to be both luxury and expand the audience, I think it has the potential to do it, and the potential is not small." ”
Ye Hua smiled when he heard the case: "Yes, that's how it feels, that's what I want." I'm going to do it, what are you going to do? I think of you as Angela Arrenz of my shoreline company. ”
"Arentz?" Cheng Yangze was stunned, and went through the major impressions in his mind, and soon the shadow of a foreign woman appeared from the impression, Cheng Yangze was mixed in the fashion industry before joining the coastline company, Angela Arendz may not know him, but he knows this "female devil" who used to be the fashion industry, and now she is under Tim Cook, working for Apple.
……