Ji Qiuya glanced at Lin Chengwei and nodded at assistant Xiao Liu, "Open, I will go over with Mr. Lin." ”

Lin Chengwei and Ji Qiuya stood up and followed the assistant Xiao Liu to the conference room.

The investment analysts in the conference room were all looking at the evaluation materials in their hands, and when they saw Ji Qiuya and Lin Chengwei coming in, they hurriedly got up and said hello, "Mr. Ji." ”

Ji Qiuya nodded and introduced Lin Chengwei to them, "This is Mr. Lin who is in a meeting with us this time, Mr. Lin of Summer Entertainment." ”

"Lin is always good."

Lin Chengwei smiled and nodded.

Assistant Xiao Liu also hurriedly introduced Ji Qiuya and Lin Chengwei, "These are our investment analysts, Mr. Gao Mingcheng, Mr. Wu Ze, Mr. Yang Yi, Mr. Li Jin, and Mr. Zhang Yun. ”

Ji Qiuya smiled at several analysts, "Hello teachers, we will have more opportunities to communicate in the future, and I will not be polite to you today." ”

Several people led by Gao Mingcheng hurriedly said: "Mr. Ji doesn't need to be polite. ”

Ji Qiuya smiled and let go, and several people sat down.

Zhang Yun was the least experienced among them, so it was up to him to show the prepared assessment materials.

He opened the PPT prepared in advance, and several people sat at the conference table and looked at the screen.

Zhang Yun opened his mouth to explain: "In fact, Mr. Ji may not know much about the evaluation of film and television investment, so I will first explain the basic situation of film and television investment to Mr. Ji here." ”

After speaking, seeing Ji Qiuya nodded, Zhang Yun then continued: "Film and television are actually divided into different types, but all genres are considered based on three points before evaluation.

The first thing is to look at the film and television script, that is, how well the overall story is told. The quality of the story, this is the foundation.

The second is the main creator and cast, the main creator is the behind-the-scenes team, and the cast is the star lineup. Different actors, ratings, and box office appeal are different, and all lineup choices must match the product.

Finally, it is the publicity channel, the form of channel marketing, and the execution of the channel. The channels of some film and television dramas are all-media and overwhelming. But some are different, and may only be handed over to social platforms like Weibo to do.

These are all things to be examined, the crew can't only have the money for production, not the money for publicity, and there needs to be a balance between how much money is invested in each link.

The above factors together are the foundation of what a film and television drama does and does not do. But in fact, whether to do or not to do it still depends on the break-even point of input and output.

The above points are in line with the requirements, so it depends on how much the show costs are invested in the end, how much production costs, how much marketing costs are, and whether the investment can be recovered, basically the preliminary evaluation is these. ”

Ji Qiuya nodded, which can be regarded as gaining knowledge.

Lin Chengwei also felt that the investment analysts invited by Ji Qiuya were quite professional, which aroused his interest, so he asked-

"What is the most important thing about film and television investment?"

Zhang Yun looked at the young president of the entertainment company, but he didn't expect him to ask such a core question

Straightforward question.

The eyes of Zhang Yun and several other investment analysts met in the air, and when they saw several analysts nodding, Zhang Yun opened his mouth to answer Lin Chengwei's question.

"No matter what the project is, the first thing you need is a genre story, a genre director and a genre actor to match, and these three must be unified."

Ji Qiuya also spoke, "Now that the basic situation is understood, let's talk about my assessment and views on "The Legend of Concubine Zhilan". ”

Zhang Yun opened the PPT and said to Ji Qiuya and Lin Chengwei: "The process of film and television drama investment is divided into the following parts.

First of all, we learned about the project information of "The Legend of Zhilan", including the film's project book, related contracts, radio and television filing materials, producer's information and cast, production plan, publicity and marketing plan, publicity and distribution partners, etc.

Now the PPT shows all the information we have learned, which can be seen from the PPT, these materials are very complete, the cast is also good, and the quality of Director Zhao Hexiang's drama can also be guaranteed.

We have also read the script, and the overall story is very interesting. And the filming of this drama has ended, and some of the problems in the early stage have been solved now. The rest is a few promotional marketing plans and publicity partners.

According to our understanding, as well as the situation of the TV series directed by Zhao Hexiang in the past, the publicity plan and publicity partners do not need to worry too much. ”

Lin Chengwei didn't expect Ji Qiuya to be quite good at poaching people, and he didn't know where to find such a few capable figures.

Lin Chengwei looked at the several investment analysts sitting beside them, then at Zhang Yun who was standing in front, and asked, "Then what do you think of the drama "The Legend of the Concubine Zhilan" after evaluating it?" What about the risks of this project? ”

Ji Qiuya was also most concerned about this issue, looking at Zhang Yun in front of her, and then at Gao Mingcheng who was sitting opposite her.

Gao Mingcheng smiled, handed Ji Qiuya a copy of the evaluation information, and said: "No matter how popular the investment in film and television dramas is, there is also the possibility that the income is lower than the cost."

There are so many film and television dramas produced every year, and there are still a lot of bad dramas. We believe that assessing project risk is the primary consideration for the overall production cost of the show.

Zhang Yun also said just now that there are many uncertainties in the movie, in addition to the matching degree of the team, there are two other people who are very important, that is, a good producer and a good producer.

This drama has now been filmed, and nearly 200 million funds have been invested so far, and now Hengqing Property wants to withdraw 400 million funds, except that Wang Zhiheng will lose some liquidated damages, but nearly 400 million funds still have to be returned. But now that most of the funds have been used, this is very troublesome for director Zhao Hexiang.

But for us, it's an opportunity.

We've evaluated the show and it's been pretty good overall. This drama unites the big directors of well-known domestic TV dramas, the actors are all well-known first-line and second-line, the male protagonist is still an actor who has just won an award, Gu Qiqi and Fang Ye are also very topical, and the theme is also hot now, these are the ratings

protection. Although it is a big production. But the overall direction is clear. If it weren't for Miss Gu Qiqi, maybe this investment opportunity would not have been able to fall on our company.

Moreover, this drama has been very popular because of the events during this time, and more attention has been paid to publicity, and the drama will basically win in the later stage. ”

Ji Qiuya and Lin Chengwei glanced at each other and nodded.

"Then how much do you think is the right investment for this project?" Ji Qiuya looked at the assessment materials in his hand, and then looked up at Gao Mingcheng.

Gao Mingcheng tilted his head, groaned for a while, and looked at the others, and then spoke: "We have also discussed it according to the results of the evaluation before, and we think that it is better to invest about 200 million yuan in this project." ”

Lin Chengwei is worried, which is half of the 400 million.

Although he also wants to invest some, the board of directors will definitely not agree, if he really wants to come up with so much money at once, it is really a bit difficult.

Ji Qiuya asked, "Why 200 million?" ”

Gao Mingcheng crossed his hands, faced Ji Qiuya, and talked eloquently: "This is about the risk balance point of this drama." For example, if a drama with an investment of 20 million yuan needs to recover at least 60 million yuan to recover the cost, this is the break-even point.

What we evaluate is how sure we can exceed this number, and if we exceed this point, we will earn.

Although we are very optimistic about this drama, there is also an upper limit, and the result of our evaluation is that we can only invest 200 million at most.

If the show finally exceeds this break-even point and finally becomes popular, the rate of return will be very high, but our venture capital will not give too much consideration to this area. ”

Lin Chengwei and Ji Qiuya both nodded understandingly, Ji Qiuya looked at Lin Chengwei and said helplessly: "Then this time, our company can only contribute 200 million funds." You also heard it, at most 200 million, no matter how much, if there is no real drama in the later stage, our company will really ......"

Ji Qiuya didn't finish speaking, but Lin Chengwei already understood.

Lin Chengwei nodded, "Okay, I probably have some numbers in my heart." Then I'll think about it when I go back. Let's talk to Director Zhao Hexiang too. ”

Ji Qiuya said to several investment analysts led by Gao Mingcheng: "I'll send Mr. Lin, that's all for today's meeting, let's talk about the details." ”

Several investment analysts nodded, and Ji Qiuya followed Lin Chengwei out of the conference room.

The two of them took the elevator down together.

"If it's more difficult on your side, I can ask Mu Bingyu again."

Ji Qiuya knew that Lin Chengwei was also a company established by pulling people into shares, and even if he really wanted to invest, he had to go through the company's evaluation, and it was impossible to make a decision so quickly.

Lin Chengwei nodded, "I can invest money from my private account, but I can't take out 200 million at once." However, there is no need to worry so much, after all, the evaluation results of this drama are good, if your company invests 200 million at once, other companies are estimated to be too

Will follow. ”

As the two of them spoke, they had already arrived at the underground parking lot, and when they saw Ji Qiuya waving at him and turning to leave, Lin Chengwei drove away.

Lin Chengwei drove out of the underground parking lot and called Zhao Hexiang on the phone.

The phone didn't ring twice and was immediately answered-

"Hello? Mr. Lin? ”

Lin Chengwei had a smile on her face, "Director Zhao, I've already talked to the boss of Westwood Entertainment here, and I heard that she is also interested in investing in our show?" ”

Zhao Hexiang didn't expect Lin Chengwei to be so well-informed, and laughed, "Mr. Lin is really exquisite, he knew about this matter so quickly?" However, before we talked about it, people just asked about the situation, and they had to take some information to make an assessment, and finally could they return the two words. ”

Lin Chengwei smiled, "We are in contact with the same, today I will finalize the matter for you, and then they held a meeting on the evaluation report, and the boss of Westwood Entertainment said that he would invest 200 million." ”

Zhao Hexiang realized that Lin Chengwei had already contacted someone and asked him to contact him for an evaluation, and he wanted to hide from him to pull some more investments, who would have thought that it would be a person.

Zhao Hexiang became happy when he heard this, "Really? ”

Zhao Hexiang never thought that he could make such a large investment, to be honest, when Wang Zhiheng wanted to invest 400 million, he was still a little panicked, because he was afraid of a sudden withdrawal.

As a result, he really withdrew his investment, and he was almost sad to death, and he didn't know how to find other investments.

Westwood Entertainment actually wants to invest 200 million?

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