Chapter 110: New Big Business Comes
There is an interesting thing worth mentioning, that is, Disney has decisively rubbed a wave of popularity at this time, because the countdown has entered since the release of "Avatar 2", and now the topic of the Internet is hotly discussing the world's super popular virtual singers and holographic technology, and the publicity offensive of "Avatar 2" is warmed up at the moment.
Speaking of which, the production cost of "Avatar 2" is $270 million, and Walt Disney's publicity budget for this movie has reached $390 million, which means that the investment scale of the entire film has reached $660 million, and if the publicity budget is overrun, it may rise to an investment cost of $700 million.
Compared with the total investment of $500 million in "Avatar" released in 2009, this time it will be at least $160 million more.
With such a huge scale of investment, if you calculate it roughly at the box office, "Avatar 2" will have to earn at least $2.1 billion at the box office before it can recoup its costs and start making a profit.
Disney also dares to play, explaining what it means to be rich and do whatever you want.
The coastline company has also successfully seized the current news headlines and hot spots, and the media really wants to interview Ye Hua, but he can hardly try not to brush it without brushing his presence in front of the public, which makes the media distressed.
Many industry elites suddenly realized that they seemed to vaguely guess the intentions of the coastline company, so they published their own analytical opinions and predictions on self-media platforms such as Toutiao and official accounts.
Some time ago, the outside world did not understand the acquisition of Cripton Future Media and Henian Information Technology Co., Ltd. by Coastline Company, and admitted that holographic technology can bring great benefits and promotion to virtual idols.
But there is a problem that they can't understand, the scale of this industry is there, even with the assistance of holographic equipment, even if you double it, the overall profit will not exceed 50 million US dollars a year, and invest 500 million US dollars in it, this money in the eyes of investors, investing in Cripton is a waste, and investing elsewhere can make more money than this.
Now it seems that it is not difficult to understand, it seems that the coastline company is advertising new products, there is no doubt that it is the best advertising effect now, not to mention the hot heat of the scene, to a large extent can recover the cost.
Regardless of whether there are really other factors, but for now, after Shoreline Company acquired Cripton and Henian Company to integrate the resources of the industry, this transaction is a big profit, because on the second day, Cripton's market value rose sharply, and the peak market value reached $1.6 billion that day, and on this trend, it is not a dream to close the market value of $2 billion at the end of the year.
As a shoreline company, Cripton should have a broader imagination in the eyes of investors.
……
Monday, October 5th.
The two-day unusually popular Shangdu debut station concert finally came to a successful conclusion, and fans were still unsatisfied, especially on Sunday, the fans who came to the scene were full of purchases, and the peripheral sales ushered in the highest peak, after all, they didn't have to buy it for the next year, especially the fans who are not ready to go to the next stop, naturally they will not return empty-handed.
During the two-day exhibition, the fans who bought and bought bought generated 39.65 million yuan in shipments of peripheral goods.
According to incomplete statistics, in the past two days, the Shangdu stage has ushered in a total of 114,000 times of traffic, which also allows the entire technology circle to see the consumption power of this group to buy, buy, buy, buy, and buy.
Nearly 40 million soft girl coins of peripheral sales, creating a record of Cripton peripheral sales, the thought of four more stations behind, and 14 more stations worldwide, the organizers are about to laugh.
Today is a Monday working day, the end of the long holiday, but the business capital is still surrounded by the atmosphere of virtual singers, last Saturday and Sunday, as if the entire business capital belongs to the "twins" moment.
And today, after the concert, the Shangdu stage has begun to be disassembled. As for the organizers, they took a flight at noon today with equipment and happily flew to the second stop, Chengdu Station, more than 1,600 kilometers away, to "cheat money", and local fans have already prepared their wallets.
……
Shoreline Corporate Headquarters, Premium Meeting Room.
He Hao, Jingping, Qianqing, Yang Xue and other initial teams are in the conference room, in addition to the marketing department's "chief scoop handle" underwear man Cheng Yangze is also there, in fact, he is also very helpless, his previous career has become his black history, secretly won this title, I don't know who gave this nickname, but it must be someone from the HR department.
At the beginning, I wanted to kill people, but once the nickname spreads, what can I do besides facing reality.
Ye Hua is now also called the "Second Yuan Dean" or "Orphanage Dean" by melon-eating netizens, because those dead house fans are basically orphans and widows...... So, the director of the orphanage got from this.
There were more than a dozen people in the conference room, that is, the senior management of the coastline company, and Qiao Wei was impressively listed as the assistant to the CEO.
After a while, Ye Hua arrived on time, walked to the chief position and said, "Who will say something first?" ”
Sitting down in his place, Ye Hua opened the water cup and drank water, put the water cup aside, crossed his hands and ten fingers, leaned forward slightly, supported the table with his elbows and glanced around at everyone, talking and behaving properly in the style of the ultimate boss.
In his position, after a long time, the aura is spontaneously born.
"If nothing else, we may have a new big business coming." He Hao, the president of the company, said a word, only to see that he immediately exerted a downward pressure on the conference table in front of him, and then a floating display panel lit up on the conference desktop, and a light curtain keyboard was projected on the desktop, on which He Hao quickly entered instructions.
In this conference room, the center of the conference table actually has a set of computing holographic equipment, and it is an application based on the holographic operating system, which is why he has the means to operate at the moment.
At present, it is still a beta version, and it is an enterprise-level beta version, and many aspects need to be further optimized and upgraded, but it will not be too far from the final official version.
At present, in the world, only the high-end conference room of the Coastline Company has such high-end technology products to assist the conference, which is not only convenient, but also very high-end.
After a while, a bunch of data was called up and displayed in multiple floating display panels, and the light curtain keyboard on the conference table disappeared, and the floating panel data in front of him was pushed like the center of the conference table, and everyone looked over.
He Hao said: "This is the information of Live-Nation, the world's largest concert entertainment production company, and its current CEO Michael Rapinoe ......" looked at the time, and then added: "I will probably fly to Shangdu this afternoon." ”
Cheng Yangze, an underwear man who attended the meeting, said: "The virtual concert on the big stage two days ago amazed the world, and the head of Live-Nation visited the door, which was unexpected but also reasonable. ”
He Hao nodded, looked at Ye Hua and added: "The helmsman of Live-Nation is here, it must be the holographic supporting technology for the big stage concert, if the other party has a demand, can we become its supplier?" ”
"Of course you have business, at the end of the year, there will definitely be a new product launch conference at the end of the year." Ye Huali replied, only to see that the three fingers of his right hand were attached to the conference table, and then pulled back, and one of the floating panels in the center of the conference table automatically leaned towards Ye Hua.
In this conference room at this moment, if the scene is full of futuristic sci-fi visual scenes and operation screens, if Microsoft sees it, it will definitely be psychologically prepared for the company's stock to plummet, and honestly focus on cloud computing and cloud services, and Amazon cloud services, Alibaba cloud services, and Google cloud services to the end.
……