The various changes and major events of the coastline company this year, especially after the 2.0 theme conference, this electric product has not been listed, and it has captured the hearts of high-end electrical product enthusiasts around the world just after the 2.0 press conference.

David Shidani, as a fan of Shoreline, wrote a long letter to Shoreline on the Reddit forum with his excitement about PHC, and after the post was sent, he gained more and more fan support and resonance.

In just two days, it received more than 39,000 positive reviews and a record-breaking 88 silver, 98 gold, and 42 platinum Reddit coins.

It's hard to imagine any company that would hire a 300-pound fat uncle, Stanley, to do marketing.

However, Stanny has been annoyed lately, since the birth of an electric product called PHC on the other side of the world, he has no interest in VR and other electric products.

But what's even more painful is that when you fall in love with a product and don't get it, it's maddening, and this incident affects Stanny's marketing efforts for a while.

Back at home, Stanny pulled out the ringing phone and yelled angrily before connecting, "Damn, I swear I'll never consume any Shoreline products again in my life, and I'll never be black again...... Hello？ ”

When the phone was connected, the angry Stanley suddenly made a 180-degree turn, said "Hello" gently to the phone, his face was full of honey smile, and his mood swings could switch easily from the two extremes, fully demonstrating the demeanor of the marketing industry's ghost, his boss is not stupid, this is definitely a marketing ghost.

"It's me, David."

"Chen?"

"I'm at the airport, call you from a public phone, I've heard a long time ago that you like PHC2.0, this time I happened to go back to China, I heard that 2.0 is going to be listed, do you need me to buy one for you?" This was the case on the phone.

David Stanny paused for a moment, and immediately nodded excitedly and said: "Yes, yes, Chen, you are a Chinese student, you can buy it, then please, please be sure to buy a set for me, it is 2.0, not 1.0, please don't forget." ”

"Haha, yes, I will go back to school for about a week, but PHC2.0 is very expensive, if you pass the customs deduction, you have to pay in advance." Laughter came from the phone.

"Whoohoo Koth!"

Stanny, who hung up the phone, was immediately happy like a two-hundred-pound fat paper, no, in fact, he weighed more than 200 pounds.

Throwing the phone aside, he turned on the jukebox in the room, and a song of "24K-Magic" by Brother Mars walked, and Danny walked towards the refrigerator with a big ass of thirty or fifty pounds.

Well, probably this is a happy time when people are in good spirits.

Taking out a box of oatmeal from the refrigerator and tearing it into a bowl, Stanny sniffed it and couldn't help but say, "______ (fill in the blank)"

……

On the other hand, Charlie Jones, with the support of Goldman Sachs Capital, Paopao Company made an epic super order, and nearly 2 million PHCs were settled in Hong Kong.

Real money in place, goods in place.

Batches of goods are transported overseas by sea, air, or from the railway network connecting Eurasia, and whether they will be detained or how they will be delivered to local consumers is not a matter for the shoreline company.

Shoreline gave them four months, and after four months, the PHC2.0 purchase restriction will be fully lifted, in other words, this batch of goods must be sold as soon as possible within the time limit.

Fortunately, as a brand-new electrical product, PHC is a unique product in the global market, the market size is huge, and the 2.0 purchase restriction naturally cannot completely block the flow of this product overseas, but it is only a trickle, once the purchase restriction is lifted, 2.0 products will be flooded into the black market in overseas regions on a large scale.

However, these are not the concerns of the coastline company, the inventory has been removed, and more than 90 billion yuan has been fully placed.

……

On May 15, PHC2.0 was officially launched in the Greater China market, the only market with complete sales channels.

Speaking of which, during this time, Lao Mei's violent beating of "Xiao Han" also made the coastline company very unhappy, in addition to the expansion of CSAC international members was stuck, it also stole a lot of heat, so the budget for PHC2.0 publicity had to be overspent, according to statistics, at least 700 million more was spent.

Although the product is excellent enough and there is no worry about no sales, Coral Island Technology has not skimped on publicity and distribution expenditure.

No matter how good the product is, marketing is an indispensable link.

As early as five days ago, the major first-tier cities have been occupied by PHC2.0 advertising, and the landmark buildings of Shangdu, such as Pearl Tower, bulletin boards, subways, buses, and commercial streets, as long as there is a large flow of people, have been covered by PHC2.0 advertising.

Online advertising is also in full swing.

Shoreline's global business is in a "dormant period", but on the day of PHC 2.0's launch, the advertising campaign is not limited to Greater China, but to the world.

Cheng Yangze himself is a marketing master, marketing is his strength, but his marketing methods are really unbearable for ordinary companies, Lao Cheng is how much budget you dare to give him, he dares to spend it all, and asks for an increase.

At this moment in the night of the Western Hemisphere, New York Times Square is fully occupied by PHC2.0 advertising, although the product is not sold in North America now, but Coral Island Technology's advertising of PHC2.0 is flying, which makes North American consumers feel uncomfortable to death.

Not only that, but 2.0 is only sold in Greater China, but it can be widely promoted on a global scale, which is equivalent to indirectly telling the world that even if Shoreline's global business is still dormant, the confidence and determination to return to global business are imperative.

……

Shangdu flagship store.

The queue was already full a week ago, and the offline store finally opened its doors again today after a two-month closure.

In fact, the major offline stores did not really close the door because the product was discontinued, and then all the employees took a two-month holiday and did nothing.

The offline retail store was built by Cheng Yangze and became an offline social place, after the product was announced to be discontinued, it was just that the product was no longer sold, and it was still open every day, and even if the product was not sold for two months, the popularity did not drop much.

At nine o'clock, the flagship store opened on time, and dozens of young handsome and beautiful employees were eye-catching.

It's no wonder that the popularity of offline stores can be maintained without selling products, and there is such a group of young and beautiful young ladies chatting with handsome little brothers every day.

Speaking of which, there are really many customers who have found men's and women's tickets here.

"Hey, beauty, give me three sets of 2.0."

"I'm sorry, but PHC2.0 can only be sold as one set per customer."

"What? What's the situation? Spend money and don't let you buy? ”

"It's such a handsome guy, because 2.0 is built with a new production line system that is produced nationwide, and there is a lack ......of production capacity."

"Excuse me, I don't think it's a problem of insufficient production capacity, but Boss Ye's inflated."

"Uh......"

"Haha, just kidding, okay, let's have a set."

"Okay, handsome guy, please show me your ID."

"ID card? I don't seem to have it, can I brush my face? ”

"Handsome guy, you are the first to queue, how can you not know the purchase requirements."

"I'll just ask, yes, this is the ID card...... By the way, beauty, you >

……