Chapter 141: Blackmailing Intel (Ask for 1/7 of the first order)
After cleaning up, Qiao Wei sorted out her work clothes, came to the windowsill and opened the window to the maximum, then turned around and looked around carefully, confirming that the battlefield had been cleaned up and had returned to its original state, and her heart was settled, and she couldn't help but breathe a sigh of relief.
Only then did he turn his gaze to Ye Hua, at this time he was no longer sitting on the sofa, but was drawing up a memorandum of the main content of the terms of the agreement in his desk, calmly as usual, as if nothing else had happened just now.
Qiao Wei couldn't help but glance at him angrily, this guy's psychological quality is really indescribable.
Seeing that Ye Hua had entered the working state seriously, she wondered if his memory was the same as that of a fish, and now he had forgotten it all?
During that time, Qiao Wei pursed her mouth tightly throughout the whole process, listened with her ears straight, and paid attention to the door from time to time.
It was really thrilling, and in retrospect, it was really new and memorable.
“……”
Phew......
Suddenly speechless for a while, a flush involuntarily appeared, Qiao Wei looked at him again and suddenly glared resentfully, threw out the strange thoughts in his mind, said a word to Ye Hua and left the office angrily.
……
The next morning, Bob Swan, the current head of Intel, came to Shoreline again, this time with a team of lawyers and a cooperation agreement.
Swan was desperate to sign the contract, and the supply would be realized within half a year, and the time was really actuarial in hours. After signing the contract today, I will immediately fly back to China to organize the global semiconductor industrial chain and plan mass production.
Bob Swan happily came to Shoreline, but soon became unhappy, because he saw his old rival AMD at Shoreline, and the little rbq who was pressed to the ground and was actually happily gone.
This did not bode well in Swan's eyes, and he was a little panicked when he was about to end the trip and open a bottle of champagne on the plane to celebrate.
Because I don't know what AMD's people and Shoreline are doing together and what deals they have reached.
In fact, Ye Hua signed a cooperation with AMD's current president of Greater China early on, that is, to purchase 1.5 million 7nm-level chips from AMD, and the contract transaction value is 257 million US dollars.
These 1.5 million pieces are used by Ye Hua to guarantee the bottom emergency, the 5 nanometer chip is indeed the most advanced at the moment, Intel swears that it can be supplied in half a year, it can be the best, but Ye Hua is still worried that they will drop the chain, he doesn't mind tying himself to the same chariot as Intel, but he will never follow him a piece of GG.
In the morning, Bob Swan and Ye Hua met again and officially entered the contract negotiation, and sure enough, it was Murphy's Law, when you think of bad things, bad things must come.
“… What the? $300? In the conference room, Swan's eyes widened and his heart was even more angry, but he still didn't show his emotions.
At this time, the two sides were negotiating and negotiating, and Swan had already scolded in his heart, this damn Chinese man actually took advantage of the fire to rob, how angry he was, only the parties concerned could understand.
"Mr. Swan, as one of the world's great high-tech companies, should Intel focus more on the future? The shoreline company will buy more than once or twice in the future. Ye Hua said with a calm smile.
"There may be a promising future, but no one can guarantee that the future will follow our perfect schedule, and no one knows whether PHC can be recognized by the market, which has far exceeded the risk estimate." Swan insisted.
Just now, Ye Hua actually quoted $300 a piece, which is 5 nanometers, Intel really pressed the bottom of the box, and the price of the chip was directly cut by 30%, and it was unbearable to change his temper.
Even Swan, if it was in the PC era, he would not be able to bird the coastline directly, pat his ass and leave.
But times are different, PHC is highly expected by Silicon Valley, regarded as the successor of the PC, hoping to revive the glory of the PC era, then all semiconductor manufacturers can ZTE hopefully, so Swan has to endure even how angry he is in his heart, the key is that he also saw AMD people when he came, if the talk collapses, that rbq will most of his dreams have to wake up laughing.
At this moment, such a passive situation made Swan uncomfortable, and he seemed to be in a dilemma for a while.
At this time, Qiao Wei handed Ye Hua a cup of tea, and then was silent all the time, silently watching, taking a sip of tea, Ye Hua looked at the old man Swan and smiled: "I can't guarantee that, that's why everyone has to work together." Only by paying enough price, will it be cherished, will do its best to maintain, the market is everyone's, we can make a big plate together, we can make a lot of money, you say, Mr. Swan. ”
Swan was so happy when he heard this, you damn bastard took advantage of the fire to rob it, and you said such a fresh and refined outright words, how could there be such a brazen person in the world? So shameless should go to K Street to mingle!
Swan had thought that the negotiation of the agreement would go smoothly, but now he found that he was still confused by his youthful appearance, which was a complete hard bone that would not give up every inch.
"30% is really too harsh, and the risks and benefits that Intel is taking are already extremely unbalanced." Swan said, but his heart had already been compromised and shaken, but he didn't show it, and he fought for as much as he could, and both sides were fighting for every inch.
Swan immediately added: "A little less, 15%, Mr. Ye, you can't open your mouth like this, 15% is the limit." ”
Ye Hua naturally had no fear when he grasped the initiative, shook his head, and didn't plan to talk to him, knowing the other party's fate, he immediately said: "25% Swan, Yes-Or-NO, that's all." ”
"OK, OK, OK, Mr. Ye, you have won." Swan had no choice but to agree, his current time is calculated by pinching points, and he has been entangled in this issue for too long, and when it comes time to ship, because of the lack of time, he will lose everything.
Intel's original offer for 5nm-level chips was $428 a piece, but after several rounds of bargaining between the two sides, Ye Hua could only lower the price to $321 a piece.
The core issues have been agreed, and the next step is for the two parties to draw up a contract.
This contract, the coastline company will purchase 20 million pieces from Intel, the semiconductor chip industry has its unique attributes, and other industries are very different, it is necessary to confirm the output, and then the supporting manufacturers in the entire semiconductor industry chain have specific scale data, they will be targeted to production, and supply on time, if the production capacity is not enough, then build a new production line to expand the field capacity.
There is no doubt that Intel's chips are high-end profitable products.
It is worth mentioning that according to the pricing strategy of the internationally accepted low-profit chip design company, it is the 8:20 pricing method, that is to say, when the hardware cost is 8, the pricing is 20, Intel's general pricing strategy is 8:35, and AMD has reached 8:50 in history.
Among them, the biggest feature of the chip industry is that the shipment volume determines its selling price, which shows that the output is crucial, and the less the output, the higher the pricing; The larger the production, the lower the pricing.
This has a huge relationship with the production mode of the semiconductor industry, chip production is a production model similar to the planned economy, because the production of the entire chip is a global participation, there must be a set of high-precision planning organization and management system, and the core benchmark is the supply volume.
For example, this time the coastline company wants to purchase 2,000 pieces of 5-nanometer chips, so after the manufacturers of the semiconductor industrial chain learn this data, they will determine the output and scale according to this base.
Because the speed of chip update is very fast, overproduction is equivalent to rotting in the warehouse, and selling at a low price is also a blood loss, and if the output demand is not met, it is even more serious, such as insufficient supply of raw materials, then the entire semiconductor industry chain will be shut down, and everyone will be finished.
This time, Intel Corporation has come up with a pricing system for supplying 5-nanometer chips to the coastline according to different pricing.
In the case of production of 100,000 pieces, its price is $1,754 per piece;
In the case of production of 1 million pieces, its price is 1,325 US dollars per piece;
With a production volume of 10 million pieces, it is priced at $684 per piece.
The purchase volume of Coastline Company is 20 million pieces, and Intel gave an offer of $428, but it was cut by 25% by Ye Hua, and the final price was $321.
The chip is a thing, the excellent performance can affect the price of the chip, of course, the 7nm level is more expensive than the 10nm, and the 5nm is more expensive than the 7nm.
But the performance of the chip is not the most important factor affecting the price, the real core factor is the output of the chip, the larger the output, the lower the price.
For example, last year, the total number of domestic imports of various types of chips reached more than 300 billion pieces, which is a terrifying amount, and on average, the price of a piece is less than 1 US dollar, that is to say, last year's domestic imported chips spent more than 300 billion US dollars.
Of course, most of this total amount are low-profit chips, and high-end chip suppliers such as Intel and AMD use relatively expensive process technology, which can naturally earn high profits.
In the final analysis, high-tech, especially high-tech products of a monopoly nature, is the key to earning excess profits.
Like Shoreline Company, needless to say, the pioneer in the holographic technology industry is an absolute technology monopolist, so its profits are so high that it can't be compared to robbing banks.
There are also high-end chip suppliers such as Intel and Texas Instruments, which are also monopolies.
Two and a half hours later, the two sides signed the cooperation agreement, although Ye Hua was blackmailed at this critical juncture, but Swan has lost his temper, as long as the PHC market is bigger, the future orders will continue to be energy, and the overall profit will still be greater.
"Happy working together!"
"Happy working together!"
The two sides shook hands politely, Bob Swan did not stay too long in the business capital, finalized the deal and hurriedly left, without eating, immediately flew back to the United States, convened the semiconductor industry association as soon as possible to distribute the production plan, and then the global semiconductor industry chain was immediately launched.
……