Chapter 224: Hot Queue Scene (2/5)

With the passage of time, when Ye Hua set out to establish the theoretical support technology system of the seawater desalination system, the time gradually came to the middle of this month.

Pre-sales were terminated before entering May, and the final pre-sale figure was 3.7 million units, so it can be said that a big sale is inevitable.

Before the product was released, it had already set a revenue scale of 184.99 billion, and such a large sum of money had already been lying on the books of the coastline company.

The actual feedback from the market made Ye Hua say that he was still too cautious, knowing that it was so popular, and the shipment volume set this year should be increased to 35 million units.

However, the coastline company is not in a hurry, the production capacity is not enough to increase the production capacity, but it is not in a hurry to immediately throw the money into it at this time, and the final market feedback will appear immediately, anyway, it is already like this, and it is not a big deal to wait for a while.

In fact, as early as before the sale, that is, during the small holiday on May 1, when the official website ended the pre-sale, the coastline company opened a 499 yuan deposit online shopping pre-sale on major mainstream e-commerce platforms, with a total of 300,000 sets, which were booked out within 1 minute on the day of release.

Many fans went to the official blog of the coastline company to leave a message saying that they couldn't even make an appointment, and it was strongly recommended to further open the pre-sale channel.

The company's marketing department is also embarrassed, how can tens of thousands of a set of electrical products feel like selling mobile phones?

In fact, even a laptop computer used for high-end business is tens of thousands, but the audience of the two products is different, after all, it is a minority.

The official blog also immediately updated a dynamic news that made the industry envious and jealous: due to the lack of production capacity due to market expectations that greatly exceeded the PHC production capacity forecast, the coastline company will continue to further expand production capacity......

And then apologize to the majority of consumers.

In fact, there are more than 2 million units in the warehouse of the Shoreline Company, and the first shipment is 6 million units, and by the day of the sale, it is exactly 6.5 million units.

But the pre-sale of a total of 4 million sets has gone out, there is not much surplus food, these more than 2 million sets have to be used for the sales of offline stores, the offline store layout led by Cheng Yangze has smashed billions of dollars, and the offline store can not be sold without goods on the day of the sale.

Speaking of which, Cheng Yangze's progress in the layout of offline sales channels really surprised Ye Hua, and in less than three months, he actually completed the target of 53 of the 79 offline retail stores in China.

Even Ye Hua didn't know this and didn't know how he did it, this speed can be said to be a miracle, it was like hanging all night.

Even, the news in the industry is reporting the crazy expansion progress of the offline PHC sales channel of the coastline company, and Cheng Yangze has also been concerned by the industry for the first time.

There are also many people who have gone to investigate who Cheng Yangze is and what amazing background he has, and then they were dumbfounded after a check, and he was actually the manager of a Robella's offline flagship store before.

With such qualifications, the marketing industry doesn't know how many people can kill him in seconds, but none of them have been able to enter the coastline company, Cheng Yangze not only joined, but now has achieved the position of senior retail president.

The outside world also admires Ye Hua's courage to use people because of this, and ordinary companies really don't dare to use it so much, but he dares and lets him do it.

And now, Cheng Yangze has proved his ability with practical actions, and at the same time, he has also proved Ye Hua's ability to recognize people.

Of course, Cheng Yangze did all this, and opening the way with money is also a key factor, without the billions of dollars in budget expenditure of the coastline company, Cheng Yangze is no matter how strong his ability is, but this does not deny his ability.

It is no exaggeration to say that it may be possible to change someone to give him the same resources, but he may not be able to achieve such a level as Cheng Yangze.

But the most important thing is that Ye Hua, the person at the helm, has this kind of courage.

……

On May 10, Shangdu PHC's flagship store was located in the city's shopping center.

Outside a building, the store is lined with a simple sea and sky blue, and in the middle is a huge shoreline company's Dolphin Leap logo, and in the square in front of the store, a large group of people are lined up in the shape of a "bow".

The PHC release date is on Saturday, May 15th, and these people have already started to line up in the circle, and they have already prepared their equipment and set up a tent directly on the spot.

"There are still a lot of rich people, tens of thousands of yuan of a set of electrical products, selling so expensive and so many people queuing!"

Many passers-by couldn't help but feel this when they saw this scene, and there were at least six or seven hundred people queuing up in front of the PHC store, and passers-by concluded that if the venue was large enough, there might be more.

Not only the popularity of the flagship store of Shangdu, but also the PHC offline retail stores distributed all over the country are so popular, and the hot scene of offline has also caused widespread heated discussions among netizens on the Internet.

A buddy who took the lead in queuing at the Shangdu flagship store, held up a HUAEI-Mate-20-Pro in his hand and took a few photos of the scene, his mobile phone has been used for more than two years, HUAEI-Mate-20-ProThis model is a product released in 2018, and now it is 2021.

Then I opened the headline number to share, and at the same time typed a few words: Inexplicably a little burning!

Just sent out this personal dynamic, after a few minutes someone liked, and soon someone left a message, it turned out that this little brother is an UP master of station B, a royal house, there are hundreds of thousands of fans on station B, and there are about 200,000 followers on the headline account, and his self-media public account has so many fans who can realize traffic.

Boredom, this little brother swiped the self-media account, and the mobile phone prompt sound couldn't help but open it to look at the news just released, and saw that there were already fans leaving messages.

Mountain Spring Water 12342: Support domestic boutiques! Support Shoreline Company! Support the Dean!

Brother Xiong said hot spot: forwarded

Happy Life 3756: Another national brand that we can be proud of, continue to work hard!

Monk Mountain Story: Just like our motherland, from scratch, from weak to strong, I am really proud to think of the press conference that day!

Roll your eyes: Nonsense, it's right to start from scratch, but where did it come from weak to strong, obviously it was the peak of its debut [manual funny] // @和尚山故事...

Monk Mountain Story: O_o, //@翻你一脸白眼...

……

On the one hand, these shopping malls are the works of excellent commercial real estate developers in China, although the ground rent is very expensive, but it must be done, and the money must be smashed.

On the other hand, the unique design and social business philosophy of PHC retail stores are also needed by these shopping malls to drive the flow of people, and it can be said that they complement each other.

From the time Cheng Yangze began to lead the team to build the first PHC offline retail store, that is, the Shangdu flagship store was the first, he tried to build the retail store into a space where services, products, social networking and experience are combined.

With an area of more than 2,000 square meters, Shangdu's flagship store creates a simple, comfortable and stress-free in-store shopping experience. Judging from the design of the flagship store in Shangdu, the simple and transparent design is the main feature, which is the first of its kind for Apple, since Angela Alenz took over Apple's retail business, it has successively subverted the stereotypes of the traditional retail industry.

Later, many mobile phone manufacturers, including HUAEI, XIAOMI, VIVO, etc., competed to follow suit, and in a sense, it became an unwritten standard in the industry.

PHC offline stores have also adopted this standard mix, otherwise Cheng Yangze would not have developed the offline retail layout so rapidly.

Shangdu PHC flagship store, using a large area of high-quality glass material, lost the window, but also lost the mobile phone experience store full of open long tables full of products, only a few sets of exhibits, more simple tables and chairs, not like a store but like a high-quality social club place.

As long as you enter the PHC store, you can experience the PHC holographic operation at any time, and invite people to try it anytime and anywhere.

The basement, which has been neglected by traditional retail, can also be converted into an offline sales store, and people can see the sign by placing the glowing Shoreline company logo in a glass cover and erecting it on the ground, so that people will know that there is a PHC offline retail store when they see this sign.

Cheng Yangze's offline retail has replaced traditional repair points and turned PHC stores into spaces that combine services, products, social networking and experiences.

Offline retail stores are the best channel for users to experience PHC products, and although China's strong logistics system and e-commerce have led to the development of online shopping, physical stores can help PHC maintain the image of after-sales service and even packaging.

Interestingly, the employees in the PHC store are basically handsome guys and beauties, and the employees Cheng Yangze asked to recruit are one of the core indicators, and it can even be said that sales eloquence is not in the core assessment indicators.

Appearance and offline social ability are the two main core assessment indicators set by Cheng Yangze, and he perfectly implements his marketing ideas.

Of course, retail store employees who face consumers directly mainly look at their appearance and offline social skills, while middle management is another set of indicators, mainly looking at management ability or leadership.

In order to be able to hire young and energetic handsome guys and beauties to work in the store, Cheng Yangze simply and rudely used the trick of high salary, and the treatment of retail store employees is a basic salary of 7000 + commission + bonus + welfare guarantee, and can have a total pre-tax income of 25~300,000 yuan in a year, far exceeding that of peers.

Not to mention the high salary, the key is also that the work is easy, and the job is to socially interact with users.

As time passed, it finally came May 15, and early in the morning, consumers who had been queuing in front of the store for five days were in good spirits.

……