Of course, Fang Hao will definitely not do what they think.

Oranienburg still has about 500 tourists a day, and if you really do what the chemists think, you can't even maintain this number.

But according to their reply.

Fang Hao also studied many well-known tourist attractions.

Thoughts gradually came to mind.

Different from tourist spots with amusement facilities, such as Disney, Happy Valley, Fangte Park, etc., all belong to this category, and their selling point is the experience of various amusement facilities.

As long as you are willing to spend money and do well in software, hardware, services, transportation, etc., everyone is willing to play.

But Oranienburg is different, this is a historical and cultural monument, if you have to compare, Oranienburg is more like the Forbidden City of China.

It's actually hard to develop because it's not fun.

For most people, it's not the same to just look at the scenery, look at the architecture, where to go? Look at you Oranienburg, I might as well go to the Winter Palace opposite, at least a little more famous.

There are countless examples of this.

Take Huaxia as an example, 5A scenic spots, should be a scenic spot with better facilities, there are more than 200 in the country, but how many can you name?

Why are you willing to go to the Palace Museum, the Terracotta Warriors and Horses Museum, but you are not interested in other museums?

Why is the Tengwang Pavilion and the Chibi Ancient Battlefield far ahead in the number of tourists in similar scenic spots?

It is also a temple, why is the Shaolin Temple more numerous than the Chongsheng Temple, Jokhang Temple, and Famen Temple?

There are so many gardens in Sioux City, why is the Humble Administrator's Garden the most famous?

These questions were all listed by Fang Hao on the document.

Then meditate.

You have to say it's because of the propaganda.

So to other similar scenic spots, the same publicity, can it be popular?

The answer is not necessarily.

Fang Hao carefully compared these well-known scenic spots and gradually found the similarities.

These scenic spots may all look the same, but they all have selling points.

For example, the selling point of Shaolin Temple is Kung Fu, and if you remove Kung Fu, it is no different from other temples.

Tengwang Pavilion and Chibi, not to mention.

The former relied on Wang Bo's "Preface to the Pavilion of King Teng" to directly become a god.

The latter also relied on the super IP of the Three Kingdoms to rise strongly.

"So...... What are the advantages of Oranienburg? ”

"Propaganda Mendeleevsky? Say this is Mendeleevsky's former residence? ”

"But it seems to ...... Mendeleevsky's status in the public mind is not very prominent, and it may increase the number of tourists, but the increase is definitely limited! ”

Fang Hao touched his chin, and suddenly thought of Xinxin.

"If I weren't the lord of Oranienburg!"

"I'll bring Xinxin to play, and I will definitely choose the Winter Palace!"

"Because the Winter Palace is famous, there is a lot to talk about, and I can even boast that I have been there when I go back!"

"If you go to Oranienburg, when you go back, others won't know what Oranienburg is at all, and you won't have the pleasure of bragging!"

"But what if you add some other stats to Oranienburg...... Like what...... Come and visit Oranienburg, you must get good grades in chemistry! ”

Fang Hao vaguely seemed to grasp the direction of the point.

Early the next morning, he went to the office and called a meeting of everyone.

The old housekeeper Yegor was still neatly dressed, with a black suit and a white shirt, and his silver hair combed meticulously, standing next to Fang Hao.

But the rest of the people are not so energetic.

"Hah!" Susan, the cleaner's aunt, yawned a lot and tears came out, "Boss, if it's okay, I'll clean up first!" ”

Her words were echoed by everyone.

"yes, it's going to open in half an hour, and I have to go to the box office to prepare!" This is Yelena, the conductor.

"I still have to overhaul the line, it's a long job!" This is electrician Chekov.

All right.

This is a group of blue-collar workers, and it is simply unrealistic to expect to discuss the development of Oranienburg with them.

Fang Hao waved his hand and motioned for them to go back to work first.

Then he asked Yegor: "Who did the propaganda planning of Oranienburg before?" ”

So soon Polina sat in front of Fang Hao.

Fang Hao showed a suspicious expression: "You also did the publicity planning?" ”

Polina nodded and said proudly: "Of course, I am in Oranienburg, and I wear many hats!" ”

Fang Hao nodded, but he didn't expect to be an all-round talent: "Then can you show me the past publicity plan of Oranienburg?" ”

He wanted to understand how it was advertised in the past, and then change it in a targeted manner.

Polina brushed her hair and said confidently: "No, you just follow my Twitter, I used to promote Oranienburg directly on my Twitter!" ”

"Your Twitter?" Fang Hao asked with difficulty.

"That's right!" Polina was quite proud, and invited the merit to say, "Boss, look, I use my private account to help promote the company, do you have to give me a salary increase?" ”

"I'll take a look first!" Fang Hao took out his mobile phone and downloaded Twitter, he said so, but he actually didn't have hope in his heart.

Once you've downloaded it, follow Polina.

Take a look at the last few tweets about Oranienburg.

Really...... It is right not to get hopeful.

If you add the name of Oranienburg to your selfie, is it publicity?

Okay, this one is finally publicity, but what the hell is this copywriting?

"Welcome to Oranienburg"?

Is this kind of propaganda useful? Is there a 1 in 10,000 conversion rate?

This Polina is a rookie in publicity.

Looking at Polina, who was sitting in front of him quite proudly, Fang Hao couldn't help but think of Zhao Wenwen.

Both of them, it feels pretty much the same.

Before I debunked it, I thought I was doing a good job.

But then again, I couldn't ask for too much before, after all, Oranienburg has two or three kittens, and it is already very good to be able to sustain it and make a profit.

Fang Hao called Zhao Wenwen directly, and after the phone was connected, he said: "Zhao Wenwen, come to the office and have a small meeting!" ”

After a while, Zhao Wenwen came.

Fang Hao said: "There are two issues today, one is how to increase the number of tourists in Oranienburg, and the other is how to increase revenue other than tickets. Let's start with the first topic! ”

Zhao Wenwen and Polina, you look at me, I look at you, there is nothing to say.

Fang Hao sighed and said: "I studied it, and I think the first step is to establish the unique attributes of Oranienburg, just like the Winter Palace is the Tsar's Palace, and the Shaolin Temple is the hometown of Kung Fu!" I have a point here, you can refer to it, if there is a better one, you can also bring it up! ”

Fang Hao put forward his idea of "visiting Oranienburg, chemistry must be good".

(End of chapter)