Chapter 203: Publicity and Promotion
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This is simple, Tang Yining has carried a bottle with him since he made the essence, thinking that he can promote it if he has the opportunity. Hearing Xie Tianrui say this, he hurriedly put a bottle of essence from his body and sprayed it into the air.
"It's very easy to use, you can spray it directly on clothing, or spray it into the air, and people can walk through it and get contaminated on their bodies. Or you can apply a little bit to the pulse on the wrist or the pulse on the neck, and the effect can be maintained for at least half a day. ”
Tang Yining said carefully, in fact, it is the general way to use perfume.
"It's easier than carrying a sachet." Xie Tianrui said affirmatively.
"It's natural, and if you use it with my oils, it won't be a problem to stay all day. With long-term use, it can also achieve the effect of natural body fragrance. Tang Yining said brightly.
Seeing this, Xie Tianrui had already imagined the current situation when this so-called fragrance and essential oil would be popular all over the country. Others may not know, but Xie Tianrui knows that women's spending power is very powerful.
Compared to men, it is not bad at all. After all, if a woman is fine, she is committed to pleasing herself, let alone this kind of good thing.
"The prince and the young lady have arrived." The coachman was talking outside.
Before, because of the bracelet problem, I came here to talk for a long time. When I came over this time, the bracelet had already been repaired, so naturally the problem of the shop was negotiated smoothly.
Tang Yining used a very low price to smoothly put the shop down. Then the two left together......
"Now that the shop has been down, what are you going to do next?"
Xie Tianrui knew Tang Yining's plan, according to her plan, the shop had been completed and should be ready to open. However, he didn't know what happened to Tang Yining in terms of craftsmanship.
"Well, it's almost ready to open with a little bit of preparation. I thought that the jade bracelet would not be so easy to repair, but it turned out to be repaired so easily, and I was going to purchase raw materials tomorrow. Tang Yining said with a smile.
Most of them are actually ready, as long as they produce a batch first, and see that there is no problem with mass production, the shop can be opened.
Xie Tianrui nodded and said with a smile: "A few days ago, I helped you find a few spice ingredient shops, and I will take you to see it tomorrow and buy all the spice raw materials you like?" ”
"No need, I have found a long-term cooperation partner in terms of raw materials, and I can talk about specific matters from tomorrow."
Tang Yining was going to Zhuangzi and began to prepare to make a large number of finished products. There are also problems such as shop decoration and store manager.
That Zhuangzi was originally Xie Tianrui's, so he naturally knew that Tang Yining had already negotiated, but it was just a matter of talking about it to see if Tang Yining would have other plans.
"Do you have anything else to do now? Dealt with it together, right? Xie Tianrui asked.
Tang Yining thought for a while, there is nothing else to do now, she still wants to go back and sort out the relevant matters of opening the store, thinking about it this way, there are still a lot of things to do.
"No, let's go home first, there are other things to do." After that, Tang Yining got into the carriage.
Xie Tianrui followed into the carriage and said, "Okay, then I'll send you back to the General's Mansion." ”
Half a month later.
A big red firecracker was hung high, and the sound of beeping firecrackers resounded in the sky outside.
The lights are bursting, and the happy event is coming.
Today is the opening ceremony of Tang Yining's fragrance shop, and many people gather here before dawn, waiting for the opening ceremony to be held.
"It is said that the second lady of the General's Mansion is a philanthropic person, we will come to praise her this time, she opened a fragrance shop, I will definitely visit every day in the future!"
"Yes, yes, my father-in-law used to be on an errand in the General's Mansion, and what illness he had last time, it was the second lady who helped me, and my father-in-law was able to get through the difficulties!"
"When I heard this, Miss Er is indeed a philanthropic person, good people have good rewards, and her fragrance shop will definitely get better and better."
Seeing more and more people outside, Xie Tianrui listened to those people's praise of Tang Yining with a smile on the corner of his mouth, and pretended to be displeased: "So many people like my future wife, after getting married, won't I eat a lot of vinegar......
The corners of Tang Yining's mouth twitched a few times, and he was thinking of arguing with Xie Tianrui, but at this time, he suddenly heard a shout outside: "Happy event has arrived!" ”
"Let's go out."
After Tang Yining finished speaking, he pushed open the door of the store and sprinkled the prepared candy to the onlookers in front of him, and the people rushed to eat the candy, and some of the candy was even wrapped in broken silver.
"Ah, I've got the silver!" Someone in the crowd held up the broken silver in his hand and said in surprise.
"I got it too!"
"Me too, me too!"
Tang Yining looked at this peaceful appearance, and couldn't help but bend the corners of her lips slightly.
Things are going the way she wants, getting better and better! It has always been better and better in the future.
Xiao Ju and Xiao Cui were even more busy, and the cashier was very happy......
In the middle of the night, Xiaocui sat at the table and counted the silver, Tang Yining came over and couldn't help pinching her nose, and laughed: "What a little money fan." ”
Xiaocui raised her head and saw that it was her own young lady, and said very happily: "Miss, we have a good income today." After saying that, he counted the broken silver on the plate with his fingers.
Tang Yining looked at Xiao Cui in front of her, and inexplicably felt that she seemed to have fallen out of favor, and she couldn't laugh or cry.
"Twenty taels! It's only the first day of opening! I really earned twenty taels! Miss, you're amazing! ”
Xiao Cui excitedly held the silver to show Tang Yining, and then said: "Miss, look, on the first day of selling essence, so many people came to buy it, and it will definitely get better and better in the future!" It's just that the essential oil doesn't seem to sell much. ”
In fact, Tang Yining didn't say it, but it was because many people wanted to be fresh on the first day, and the store was selling at a special price, which naturally attracted a lot of people.
But because many people don't know how to use it, they will lose a lot of business later due to the relatively high price. But now everything is just beginning, and a lot of things are going to get better and better.
"Tomorrow will be gone, so today will be better." Tang Yining said calmly.
Xiao Cui suddenly said with a sad face: "Huh? Miss, how come? ”
She didn't understand the twists and turns inside, Tang Yining was not a professional in this area, and she didn't know which aspect to explain for a while, so she said directly: "I don't understand?" If you don't understand, Ming'er will just ask Xiaoju. Well, it's not too early, let's rest early. ”
Xiao Cui looked at the hour, it was indeed not early, and hurriedly stood up to make the bed for Tang Yining, and said, "Miss, it's all my fault, I didn't see that the hour was too early." ”
"Nothing, I'm not an early bedtimer. Don't worry! ”
Tang Yining stretched his waist and relaxed his muscles a little in the past few days.
Xiaocui patted the futon, and after laying it out, she walked to the carved dressing table to remove Tang Yining's makeup, changed her coat, and helped Tang Yining to the bed, and then put down the bed curtain.
"Then miss, you rest early, the slave and maid will keep vigil today, and you will call the slave and maid if you have something."
"Well, got it. You should rest early, too. ”
Tang Yining pulled the corners of his back, and after Xiaocui blew the candle flame, he fell asleep, with a smile on the corner of his mouth.
Early the next morning, Tang Yining, who had a good night's sleep, took Xiaocui to the shop full of energy.
After all, the shop has just opened, and Tang Yining is not very relieved, so Tang Yining will come over to guard it these days.
Time passed little by little, and sure enough, just as Tang Yining said, the store was very deserted, and there was no excitement of yesterday at all.
Xiao Cui and Xiao Ju saw it in their eyes, and they were secretly anxious in their hearts, but Xiao Ju wanted to be more calm than Xiao Cui, and Xiao Cui hurriedly walked away.
"Xiao Cui, I'm dizzy when you leave. What's wrong? Tang Yining really couldn't stand it anymore and asked directly.
Xiaocui hurriedly walked to Tang Yining's side: "Miss, why aren't you in a hurry?" One morning, there were two or three people in our shop. ”
"Xiaoju, what do you think?"
Tang Yining did not answer Xiao Cui's words, but turned his head to ask Xiao Ju on the side.
"Miss, we lack a way to get people to know our stuff quickly. Nowadays, many people don't know what the role and efficacy of flavors and essential oils are, so they naturally have no interest in this thing. ”
In fact, what Xiaoju said is the transmission of news, that is, publicity and promotion. Tang Yining also thinks so, but she hasn't thought of how to use to promote it.
After all, it's not modern now, there are a lot of electronic devices, and there are things like the Internet, so you can't do rapid publicity.
Now if you advertise, it's risky. Most of the publicity methods used now are word-of-mouth, and most businesses do word-of-mouth.
Wait a minute, word of mouth?
Tang Yining thought of the best way! How did she forget that in the era of the supremacy of imperial power, the fastest and best way is, of course, a royal woman!
You must know that the concubines in the harem are the fashion markers, especially which concubines are favored, or the queen mother or the queen, are the objects of imitation.
In this way, if you go through the women in the palace to publicize, are you still afraid that her fragrance and essential oils will not be popular?
"Xiao Ju is right, Xiao Cui still has to learn more from Xiao Ju in this regard."
Looking at Tang Yining, who was suddenly in a better mood, Xiaoju and Xiaocui looked at each other, not knowing what the situation was with their young lady at all.
"Yes, miss." The two said in unison.
It's just that if you want the people in the palace to use her essence and essential oil, and then feel the benefits, the premise of falling in love with the essence and essential oil is that she can send the essence and essential oil into the palace and into the hands of the palace maidens.