In the large conference room of Morbius, all the witches and witches gathered, including Dongfang Yu and Li Xiaoyun. Because today, a sharing on how to carry out marketing communication under the general trend of new media and how to write 100,000 plus explosive articles will be carried out here.

Speaker: Duanmufei.

More than three years ago, when she first came to Morbius, she was still an advertising newcomer, with the knowledge she learned on campus, eager to show her strength in the vast world of advertising. Now, she is already a big V who has written nearly 100 articles and 100,000 plus, and suddenly she has a feeling of vicissitudes.

Morbius attracts a lot of fresh blood, which is a common thing in highly liquid advertising agencies. Fortunately, this is also a company that can retain the elderly, and many people choose to grow with the company, such as Akang Wu, such as Du Rena and Lu Mingan.

"Before I start today's sharing, I would like to do a little research, who reads today's newspaper? Any newspaper will do. Duanmufei spoke.

The crowd was quiet, and a little boy raised his hand timidly, "I, I read "Yanzhou City Daily", but because it was distributed for free in the subway, I looked at the headlines. ”

Duanmufei gave him an encouraging look and said, "Be bold, it's okay." He looked at everyone again and asked, "Who has read today's Weibo hot search?" ”

More than half of the people raised their hands. Hua Ying said loudly: "Shui Bing'er and Luo Yi have officially announced, Weibo is going to be paralyzed, and half of the ten hot searches are about their upcoming wedding." ”

"Yes, the circle of friends is all hot spots." Someone should be and.

Duanmufei was stunned, she patronized the preparation of courseware, but she didn't have time to read Weibo. Shui Bing'er let go of her obsession, is Luo Yi finally going to marry the girl in his memo? It looks like I'm going to have a congratulatory gift for myself.

Duanmufei pulled back his thoughts and continued: "I remember when I first came to the company, the first project I served was called Cannes Spring, and I wanted to advertise a newspaper. I wrote three articles and sent them over with great interest, and as a result, I was punished by our esteemed Dongfang to write 100 articles. ”

Everyone looked at the boss together, only the wrong name, no wrong nickname, the big devil really wasn't called in vain.

Dongfang Yu touched his chin, not angry at all, but proud. If it wasn't so strict at the beginning, where would the KOL come from today?

"At that time, we thought that we could write a good newspaper, so we practiced the magic of the world. But today, when we open our eyes and see that in this rapidly changing world, an indisputable fact is that traditional media is declining day by day, and every time Party A bids for it, will it ask you, can you do new media? Can't do it, sorry, bye-bye. ”

Yes, not just every employee. The skills they rely on to survive are being challenged by the great challenges of our time. If you can't be converted, you die.

Duanmufei, "What do you think is new media?" ”

Everyone shouted Weibo, WeChat, and public accounts.

Duanmufei opened the PPT and projected.

Mainly text: Weibo, public account, Zhihu

Audio-based: Himalaya, Dragonfly FM, NetEase Cloud Music

Video-based: Youtuai and some short videos

Image-based: Moments, Instagram, and Meitu

"Different media have their own specific linguistic environments, but one thing, no matter how the medium changes, human nature remains the same. And the 100,000 plus creation method we will share next is also applicable to all kinds of new media. ”

Next, Duanmufei spent about two hours talking about the title, beginning and ending, structure and writing of golden sentences of the popular article. This is the summary of her three years of experience in running a big V, and the midfield was interrupted by N applause.

"There are routines for everything, and so are popular models, everyone go back and practice more, and you can also become a hundred thousand plus."

After sharing, Duanmufei was invited to tea by Dongfang Yu.

"With your income and accomplishments today, I am glad and happy that you are willing to return to Morbis from time to time. Dongfang Yu said.

"After all, this is my starting point, I have a lot of good friends, and you are also very important and cultivated. If that accident hadn't happened, I think I would have been working for a long time. This is Duanmufei's truth, she has a lot of nostalgia and good memories for the company.

"Tianyao's new project, I know that Xiao Zhang always looks at your face to the company. Seriously, I didn't think well of you before, and I was worried that you would be hurt in this love. But he's been waiting for you so long, aren't you going to think about him? ”

Out of cost, efficiency and personal temperament, Dongfang Yu has always been a supporter of Party A and Party B's romance and office romance. But at the moment, he is more like a friend and cares about her future.

Duanmu Fei inadvertently rubbed the ring on his hand, feeling the chain hanging in his heart. Xiao Zhang is always the first man in her life, and they have had romantic and dreamy experiences, so she is willing to help him do a lot when he encounters problems. But it's not the same feeling as being with my brother. She smiled wryly and said, "Maybe, one day, he will wake up." ”

"But what if you can't wake up? Have you been waiting? ”

The questions that everyone is asking, back to square one.

"I give myself three years, and if I don't wake up by then, I'll try to forget about him and start living again."

Looking at the girl's resolute expression, Dongfang Yu didn't say anything anymore and returned to work. "What's the idea for the new project?"

Time was in a hurry, and Duanmufei hadn't had time to study it, "I haven't thought about it yet, Fananglas needs to study it carefully." I remember my sister saying that Chanel's No. 5 fragrance was born there, and this is a very interesting story. ”

"If necessary, the company can provide you with a publicly-funded tour, go to Fanan to see, and give yourself a break by the way."

This is a disguised reward for Duanmufei. She naturally understood and said: "I just came back from Lhasa, I have to rest for a while, and traveling is really a physical work!" ”

Out of Dongfang Yu's office, Duanmufei sat in the beer garden, chatting with Du Rena and Lu Ming'an. The company is now reorganized and implements the division system, and both of them have become the directors of Wence, each with a team, and each of them has several copywriters.

"Xiaofei, I envy you to death, SOHO office is free. Since the reorganization, I have been thinking about assessments and KPIs every day. Durena grumbled.

Duanmufei smiled: "If I could, I would rather not SOHO and work with you." ”

One family is a difficult scripture, and everyone's troubles are varied, but everyone moves forward with a heavy load.

Lu Mingan squeezed Duanmu Fei's hand and said, "You are with us, if you have any difficulties and inconveniences, tell us, at least it's okay to be a listener." ”

Duanmufei nodded, it felt so good to be cared for. "Do you still study meditation and travel regularly?"

"Yes, meditation and travel are stress-relieving tools. I read the information sent by Tianyao Real Estate, I really want to travel to Grasse, which of you is interested in traveling along? Lu Ming'an organized a group on the spot, and as a senior traveler, she is quite experienced.

Last time Siberia didn't make it, this time the two girls were very excited.

"I'll leave it to you to do the strategy!" Du Rena was about to shake off the shopkeeper, and suddenly she glanced downstairs and found that there were many people around the bottom of the building, and a very sassy supercar in the middle, "Look, what's going on?" ”

Duanmufei glanced at it and couldn't help but hold her forehead, how did she catch up here? Take a look at the latest chapter of "Advertising Witch Record Claw Book House" to read for free for the first time.