The 11th Golden Week is approaching, but Morbius has not entered the holiday time, and everyone's busyness has also increased. Because, the company's new Shi'an Street complex project was launched. Moreover, this is a company-level strategic project, in other words, before entering the normal service track, everyone mobilizes and brainstorms.

The girls of Wen Ce Xiaotiantuan were not surprised, because Ah Kang Wu had given them vaccinations before.

At the weekly meeting, Duanmufei saw a new face. He sat next to Dongfang Yu, with a beard, looking like he was in his 30s, and his beard did not add a fierce or wild aura to him, on the contrary, his appearance was still a little delicate. Combing thin braids indicates that there is not much hair volume, which is the result of years of overtime.

Dongfang Yu looked around and said: "Let me introduce to you, the one around me - Li Xiaoyun, Mr. Li, and the old Mobius everyone knows that the legend who has grown up with the company is an all-round bull." ”

After coming to Morbius for so long, Duanmu Fei has generally heard some stories of cattle people, such as Li Xiaoyun. It is said that he was originally a designer, but later felt that he didn't understand the design of Wence, and it was difficult to sell the manuscript, so he taught himself Wence; Later, I found that when AE conveyed customer needs or gave briefs, there was always a lack of information or irrelevant things, so for a considerable period of time, he connected with customers himself. After going deep into all aspects and types of work, he is like opening up the second pulse of Ren and Du, and the advertising life is open, and he has become the vice president of Morbius, the director of Wence and design, and is directly responsible for Dongfang Yu. Li Xiaoyun has entrepreneurial experience, but his personality is too straight and his style is too sharp, in short, the business failed.

In a previous chat with colleagues, Duanmufei learned from Chen Wenjin that Li Xiaoyun is expected to return as the company's creative director and vice president. As for why Chen Wenjin knew, because they used to be lovers.

Dongfang Yu continued: "Today's Shi'an Street complex project, Mr. Li will become our most beneficial foreign aid. If you have any difficult questions, you can discuss them with him. Welcome Mr. Lai. ”

There was applause in the conference room, Li Xiaoyun stood up, put his hands together on his head, and said, "Good luck, let's eat chicken together." ”

This sentence comes from this year's movie "Decisive 21 Points", and many people have seen it. The conference room burst into laughter, feeling that Mr. Li was very down-to-earth.

At the creative meeting, Li Xiaoyun talked eloquently, and at the moment he was sharing cases. "The Epoch Center project we did back then was just south of Times Square, less than a kilometer away. However, a thousand meters is a world of difference, there is still a wasteland, but the project is a complex, with top hotels, office buildings and large commercial malls, its energy is huge, it is the second Times Square. So our advertisement at that time said 'Times Square moved 900 meters south', tied up Times Square for public relations, and sold it in one fell swoop. This is also the most classic application of positioning theory, using existing mental landmarks to establish the status of the project. ”

Lu Ming'an said: "Times Square and the Epoch Center are both on Shi'an Street, to be precise, on the east extension of Shi'an Street, and our project is on the west extension of Shi'an Street. She almost hit the nail on the head, getting to the heart of the strategy.

Shi'an Street is the east-west central axis of Yanzhou, the first street of Shenzhou, also known as Shili Long Street, which originally refers to the section from Fuxing Gate to Jianguo Gate. Later, Shi'an Avenue was extended to the east and west, forming a business center with Times Square as a landmark in the east and a business center marked by the Financial Tower in the west.

Not only that, but this street is also home to many historical and cultural landmarks, which is the real political, economic and cultural axis of the country.

Tai Shiyun said: "So, our appeal is that on Shi'an Street, there is Times Square and the Epoch Center in the east, and the Financial Tower and us in the west. We will become a landmark on this central axis in the future. ”

Li Xiaoyun snapped his fingers, "The core strategy is like this, but it's not enough. Because the market, competitors and products are still missing. It needs to be added to the programme. Ah, who is the main writer on Wen Ce's side? ”

Tai Shi said: "An An is the main writer, Sister Jun is responsible for the marketing part, Du Du assists in copywriting, and Xiaofei is mobile." I'm in charge. "This lineup can be regarded as a general mobilization.

The design department is the main creator of Wang Dong, and Zhu Man was originally going to come, but she had too much work in the Jade Life Museum and Tianyao, so she cooperated. Chen Wenjin controls the whole.

Li Xiaoyun asked again: "When is the last time to report?" ”

Akang Wu said: "Two days before Golden Week. ”

"Okay, let's do our job step by step and do our own work. A week later, let's mention one round, and another round before the big report, and strive to eat chicken together. Erebati, Golden Week beckons to us. ”

Twenty-seven floors of Times Square.

"Inform the camp master and the American office, because their proposals are very good, the company has decided to conduct a second round of bidding after careful consideration. Only two companies were shortlisted. In particular, the designated camp master will be fully designed and reported by Junyue. Zhang Yingfei gave instructions.

In terms of technical standards alone, there is no doubt that the craftsmen are higher. But when he weighed the commercial bid, Luo Rui thought the American company would win. And he handed over the project to his rival, which was really unexpected by him.

"Since the standard of the camp fee is too high, let's just use the American firm, why bother to submit the second round of reporting? We are now in a hurry, and we have instructed us to open at the end of the year and harvest a wave of customers. Luo Rui asked tentatively.

Zhang Yingfei picked up the cup and took a sip of coffee. Recently, he has been working very hard, and in order to maintain his full concentration, he gave up sweet coffee in favor of dark and bitter Americano, and said, "Do you think I'm targeting Junyue?" Let them bid plainly and not take it? ”

Isn't it? Luo Rui slandered, the second round of bidding is not uncommon, but many times it is a high-sounding statement of fraud. You're not going to use it anyway. "BOSS, I don't think I can understand you anymore." He said with a wry smile.

Zhang Yingfei said: "I, Zhang Yingfei, am not such a narrow-minded person, I want to do great things, so naturally I also need help." Junyue is very talented, but good things have many twists and turns. How could I fulfill him so easily? ”

He didn't mention Duanmufei, but Luo Rui knew that success was also Xiao He, and defeat was also Xiao He, because of Duanmufei, Junyue had to bid for one more round. If Duanmufei knew this fact, I don't know how he would feel?

"So, how about raising the standard after the eleventh festival? Your schedule has been full lately. Luo Rui said.

Zhang Yingfei shook her index finger and said without emotion: "No, the premise of the festival." It is scheduled for the afternoon at the end of the month, and if you can't finish it in the afternoon, you can extend it to the evening. We're Party A, aren't we? Tell the two firms that this round of plans should be refined and can be implemented, and it is not enough to have feelings. ”

Luo Rui silently mourned for Jun Yue for a second, everything had just begun, and Tianyao's high design fee was not so easy to earn.