Perhaps inspired by the red envelope, a boy stood up, he was very young, and said, "My name is Shao Li, and I am also a designer." I think there are many ways and means to learn, and you don't necessarily have to work overtime. Like us designing, watching exhibitions on weekends, visiting printing factories, it is also learning. ”

Dongfang Yu asked: "There are many exhibitions in Yanzhou, and I also believe that there will be a lot of gains from going to see them." How many exhibitions have you been to in the past month? Where is it? What theme? Which artists are exhibiting? ”

Unexpectedly, the boss actually asked such a detailed question. Shao Li didn't say anything for a long time, and sweat broke out.

Dongfang Yu didn't seem to be satisfied, and asked again: "Didn't you go, how many exhibitions have you seen in the past year?" ”

"Twice? It seems like... Three times? Once in 798, and once at Minsheng Art Museum, others... I really can't remember the time that went a long time. Shao Li wiped his sweat again, ready to meet the boss's storm.

At the same time, everyone present realized one thing: whether your answer is honest or not, the boss can hear it completely, don't dig a hole for yourself, you won't die if you don't die.

"Sit down, next." Dongfang Yu's tone was a little long, and his tone was not very friendly, and everyone had a precautionary shot in their hearts.

Ah Kang Wu stood up, he nodded to the boss, and said, "My name is Wu Cong, and everyone usually prefers to call me Ah Kang Wu." Morbius is a place where talents come out, and the industry also calls us the Whampoa Military Academy for real estate advertising. Unfortunately, I'm not, and I've been working overtime at a relatively high frequency for the past 4 years, because I think stupid birds fly first like forests. It's a shame for me to fall behind my peers, to fall behind my colleagues. I'm willing to work harder to get the gap back. ”

Dongfang Yu nodded and said: "The stupid bird flies first, shame and then courage, you interpret your work attitude with your own actions, very good, send red envelopes." ”

Next, everyone said a word, I said a word, and the debate was boiling hot.

"My name is Wang Dong, design department, news report a few days ago. There are advertising agencies where creatives die of overwork. Reports like this are common every year, and I feel that I cherish life and stay away from overtime. ”

"Media reports always like to exaggerate the facts, and overwork may not all be overtime, maybe he usually neglects to exercise, or has a familial genetic disease. Oh, my name is Hou Guangliang, AE Department. ”

"My name is Jiang Lingling, AE Department, have you ever seen the sunrise in the early morning of the imperial capital? Have you ever experienced unobstructed traffic? Overtime benefits. ”

After listening to a lot of speeches and sending out a lot of red envelopes, Dongfang Yu suddenly realized something, and frowned slightly: "Why doesn't anyone speak in the Ministry of Cultural Affairs?" ”

Pingjun, as the only man and the only pure strategy in the Ministry of Culture and Strategy, stood up quietly, and the smoke and waves flowed around, fixed on Dongfang Yu: "Boss, the little blue you are wearing today is really good!" ”

The only person in the whole company who dares to talk to Dongfang Yu like this is none other than Pingjun. Dongfang Yu shuddered, coughed, and said, "Tell me about my opinion." ”

Ping Jun covered his mouth and smiled, "Hello everybody, my name is Ping Jun, and everyone calls me Sister Jun." Honestly, who loves to work overtime? I've got crow's feet. His orchid finger symbolically touched the bags under his eyes, and then said, "What if you don't add it?" Count, how many AEs do we have, how many designs do we have, what about our Wence? In addition, there are only 5 sisters, one copywriting workload, and the top 2 designs, and the work has been in a supersaturated state. I said, boss, isn't Wen Ce important? When are you going to recruit a few more copywriting strategies? ”

His voice is still very soft, but the question of the reaction is so sharp, what is the core competitiveness of advertising companies? It's talent, it's brain, it's a strategic mind. Several girls from the Ministry of Culture and Policy felt the same way, and Duanmu Fei couldn't help but applaud.

Dongfang Yu exhaled and said: "The company has set up the Bole Award today, and all recommended talents will be rewarded once hired, and Bole will be rewarded according to their rank. Xianyu, write this article into the financial outline. Lu Yan, give Sister Jun a big red envelope. ”

"Then thank you, Boss." Ping Jun Yingying bowed and sat down.

Duanmufei thought that Yang Luxi should be next, but she lowered her head and had no intention of speaking, so she had to stand up. "Hello everyone, my name is Duanmu Fei, Ministry of Culture and Policy. I think the first thing to do is to analyze why you work overtime, the workload is too large, or your professionalism is insufficient? The former needs to mobilize the company's resources to solve the problem, and the latter needs to rely on themselves, reading books to recharge, watching exhibitions, and consulting colleagues. And we have to ask ourselves, is it effective for us to work overtime? Has it improved our personal professionalism? What should I do if the customer doesn't draft after working overtime? A vicious circle of overtime? These are all worth thinking about. Finally, is our original intention of advertising, is it to support our family or to love it sincerely? For myself, it's enough to keep my eyes shining and loving from my heart. ”

In the end, it is a copywriter, and the depth of thinking about the problem is different. Someone whispered below, followed by surging applause. Tai Shi Yu gave a thumbs up.

Dongfang Yu applauded and said: "100 newspapers are not written in vain, the consciousness is very high, and it has touched the essence of the problem, a big red envelope." ”

Then there was Du Rena, who smiled and said, "Hello everyone, I'm Du Rena, the Ministry of Culture and Strategy." People say that my eldest cousin's ads are doing well, and my goal is to write ads that are better than my eldest cousin. There is a long road ahead, just move forward bravely. ”

Dongfang Yu asked Tai Shi Yu next to him, "Who is her eldest cousin?" ”

Tai Shi whispered in his ear, "Durex." ”

Dongfang Yu couldn't help laughing, laughed, and said: "Your eldest cousin has reached the level of a great god, and it is worth learning from everyone, whether it is copywriting or design." He paused, looked around, and said: "In the past, there was a kid surnamed Li in the company, who was about the same age as you when he first entered the industry, and he did seven or eight projects alone. Then I found that the design was not done right, and I taught myself to design. He worked a lot of overtime to make himself an all-rounder; Your sister once worked overtime for a week in order to write a building book, and read more than a dozen architecture books, and her 'international geometric architectural form' was well received by customers. I don't advocate overtime just because I'm the boss. This industry is this. I once said to a friend that advertising is not done by people, it is too chaotic, disorderly, all kinds of eggs, and it is hard. Then a friend said to me, have you ever thought about doing something for this industry and bringing even a little bit of change. It dawned on me. There have always been two standards in Morbis, one is the standard for the customer to let you pass the manuscript; There is also a Morbius standard, which is higher than the industry level. I want you all to hold yourself to the next standard. Yang Luxi, are you right? ”

Everyone's eyes were focused on Yang Luxi, Yang Luxi suddenly raised his head, looked directly at Dongfang Yu, and said, "Yes." ”

"But some of our colleagues can't even pass the customer's standards, they refuse to work overtime when the deadline has arrived, and they encounter three complaints a month, what should we do?" Dongfang Yu continued.

The audience was shocked and didn't know why. Duanmu Fei thought of the scene in the stairwell, faintly captured something, and couldn't help but mention it.

Finally, Dongfang Yu summed up his statement: "I give you two choices, either change the industry or change yourself." ”

Yang Luxi stood up slowly, her shoulders trembled faintly, her fists clenched, as if she had exhausted all her strength, and her eyes flashed with moving crystals. "I can't change the industry, but I will never change myself. I resign and thank you for your tolerance and care in the past. I believe there is always an advertising agency that doesn't have to work overtime. With that, she bowed and strode out of the conference room.