Chapter 86 The beginning of the profitability of the official account

The New Year is approaching, and Baofeng Group's project in the central villa area has not started after all, and may have to wait until after the Spring Festival.

The people of Morbius began to prepare for the annual meeting, because this year's results were gratifying. The venue of the annual meeting was finally selected on the top floor of the Xianghuaqi Hotel, and everyone was generally more interested in the magnificent night view of the CBD.

Duanmufei's assistant copywriter has also arrived, and from this moment on, she will take on the mission of helping the company. It was a young girl, with an upturned ponytail, full of youthful energy.

"Sister Fei, hello, my name is Hua Ying, please take care of me in the future." The girl said with a smile. ”

From Xiaofei to Sister Fei, Duanmufei's heart is also very complicated. But he was not hypocritical and accepted it calmly. "Let's work together and discuss with each other in the future. By the way, which advertising agency have you worked for before, and what projects have you worked on? ”

Hua Ying said: "A small company called 'April in the World'. I've done two Hengtai projects. After all, the working hours are short, and there are not so many cases. ”

Duanmufei sighed in her heart, Hengtai's advertising has always been known for being simple and rude, and it is a road to development in the country, it seems that the little girl's future advertising outlook has slowly changed. "In Morbius, the routine of opening must be discounted, discounted must be hot, and hot sales must be sold out will not work, and we will discuss it specifically when we do the case."

"But it really works, and the projects I do sell very well." Hua Ying said stubbornly.

Duanmufei's expression became serious, and he said in a deep voice: "That's the result of the combined effect of price, market, product, and developer's brand. What did you do for its hot selling? What is your value? ”

Hua Ying was said to be a little aggrieved, this was her first day at work, and she was scolded by her direct boss.

Du Rena leaned over and said with a smile: "Oh, so young, post-90s, right?" Take your time professionally. "The implication is that Duanmufei, don't "help the seedlings grow", let's grow in the future.

Hua Ying said: "I just graduated two years ago, and I will be 24 years old soon," and at the end, she added, "Pisces."

Duanmufei and Du Rena are both slightly embarrassed, this 24-year-old Pisces is a few days older than her Duanmu Fei's Aries, not to mention Du Rena. In front of Hua Ying, these two are sisters.

It was Lu Ming'an, who looked at everyone with rolling eyes, and said in a joking tone: "Haha, Sister Xiaohua, I am your Sister An." In the future, I will consult with Sister Fei and Sister Na more, and strive for the back waves of the Yangtze River to push the front waves, and shoot the front waves on the beach. ”

When Lu Ming'an spoke, her sister's words were slightly heavy, which amused Fei and Na. And Hua Ying is also a little more relaxed, and I think everyone is quite easy to get along with. It's just that the nickname Xiaohua is too cheesy, and people call it Xiaoying. But it didn't come out after all.

"By the way, this Saturday, Sister Yu invited us to her new house to play, do you have time?" Durena changed the subject.

At this moment, Duanmufei's mobile phone rang, and the caller ID was Fang Qing of Wanshi Real Estate. Fang Qing gave her an offer before, but she rejected it. Later, Duanmufei did the annual property market research and judgment topic, and also invited Fang Qing to share his views. In addition, they usually serve the Jade Life Museum, and after coming and going, the two are also quite familiar.

Duanmu Fei walked to the corridor, picked up the phone, and heard Fang Qing say: "Duanmu, do you have time on Saturday, I want to ask you to talk about cooperation?" ”

Duanmufei didn't react for a while, is the Jade Life Pavilion about to expire? Even if the contract renewal is a company process, how can you talk about it on the weekend? "Mr. Fang, let's have a weekly meeting."

"No, I want to cooperate with you personally, to be precise, it is the Jade Life Museum that wants to advertise on your official account 'Fei Chang Viewpoint'."

Duanmufei was overjoyed, he couldn't imagine that he would have to receive money so soon, and he was still a good customer like Wanshi. Whether it works out or not, it's a good start. "When and where?"

"Three o'clock in the afternoon, South Gate of Blue Moon Lake Park, corner café."

Duanmu Fei's breath stagnated, and then said, "Okay." ”

Back at the workstation, Du Rena and Lu Ming'an had already discussed that they would go to see Tai Shi Yu on the weekend, but Duanmufei had already made an appointment and only said that he would go to see it next time.

On Saturday afternoon, Duanmufei showed up at the corner café on time. Today she wears a black woolen coat, a beret of the same color, and black leather gloves. There is a sense of competence and handsomeness in the elegance.

As soon as she entered the café, a figure passed by, and the man seemed to pause for a moment and grabbed her arm.

The sudden change made Duanmu Fei stunned, and when she looked at the man, it was... Junyue.

"Senior brother...?"

Jun Yue himself was also very strange, he had just passed by her, and at that moment, her side face had a familiar feeling, just like the portrait he had drawn by himself that he had treasured for many years. So he subconsciously grabbed it, fortunately it was Duanmufei, not a stranger, otherwise he would have been recognized as a hooligan.

He let go of his hand and said, "What a coincidence, you are here too?" ”

Duanmufei was a little surprised, but also a little shy, and said, "I made an appointment with a customer and talked about something." ”

"Weekends, clients, conversations? Or is it a person? Then I'll stay with you, and I'll be fine today anyway. Junyue volunteered, after experiencing Xu Tingzhen's incident, he has a deeper understanding of the unspoken rules of the workplace, and some plants and trees are soldiers.

Duanmufei understood what he meant. For the senior brother to take the initiative to ask for help and care, in the final analysis, it is still happy, although it may not be appropriate.

"Miss Duanmu, here." Fang Qing greeted Duanmu Fei, "So you know each other?" ”

The three of them sat down near the window. Junyue explained: "Duanmu is my junior sister in college and a good friend of mine. ”

He turned to Duanmufei again and said, "Mr. Fang and I have known each other since the Boston Alumni Association. I remember I told you that our company also participated in the bidding for the Emerald Life Museum. We were talking about it just now. ”

It turns out that everyone knows that this world is so small.

Duanmu Fei was very interested and said: "At that time, Morbius participated in the bidding, and I learned from Senior Brother Jun, and it seems that this origin is quite deep. ”

"Yes, if it weren't for Mr. Jun's company's design fee being too high, we would have been able to cooperate at that time." Fang Qing laughed, in a good mood. "Drink something?"

Duanmufei asked for a petty bourgeois cappuccino, and Junyue asked for a mocha.

Fang Qingdao: "Miss Duanmu, how many fans does your official account have now?" ”

"More than 10,000. The business time is relatively short, and there will be more in time. ”

"How many articles have you posted about 100,000 plus explosive models?"

"Two articles, after posting the big coffee dialogue on New Year's Day, there are only 10,000 fans."

"That's the case, I want to test the waters on your official account and type some project advertorials, I don't know how you charge here?"

Fang Qing quickly cut to the chase. Junyue was leisurely drinking coffee.

Duanmufei thought for a while and said: "Thank you Mr. Fang for your recognition, I have a few considerations: first, I don't approve of posting a lot of soft manuscripts, my official account represents the views of a third party, and it is relatively objective and public." If you advertise too much, it will hurt the official account. Once the public nature is lost, it is likely to lose fans, and the project will not achieve a good promotion effect. ”

Fang Qing thought so, and thought that she was not for profit, but only professionally judged right and wrong, so he appreciated it even more.

Junyue also felt that when Duanmu Fei was talking, he had a different kind of confidence and demeanor, which made people amazed.

Duanmufei continued: "Second, since it is public, the content of the advertorial may not be appropriate, and no one wants to watch self-talk advertisements. I tend to use the nature of news, a combination of software and hardware, a market, and rational data analysis to bring out projects. If you only type one, you don't need to talk about any costs. At that time, you kindly participated in my interview, and I said that I would contribute a manuscript for the project. ”

"This year, Wanshi has fifteen plates on sale in Yanzhou at the same time, what if each project is printed?" Fang Qing threw a bombshell.

Duanmufei was taken aback, the number was amazing, and the trust of the other party moved her even more. Junyue didn't expect that he was about to witness the birth of such a big order. Then I felt that Duanmufei was his little sister, and it was natural for her to be excellent.

Duanmufei took a deep breath, rational thinking overcame emotional excitement, the more trusted, the more he couldn't live up to this trust. Thinking of this, Duanmufei said: "In this case, I suggest that the project be prioritized, with new projects with heavy sales tasks going first, and the tail market, those with no sales pressure, will be in the back row, and the front will be stretched for half a year." This also has the advantage that I have more time to learn more about the project, step on the plate on the spot, talk to the sales, and strive to produce a high-quality product. As for the cost, it is calculated based on the comprehensive weight of the final official account reading, calls, visits, and transactions. Look, okay? ”

Fang Qing's eyes brightened, and he was completely moved by Duanmu Fei's openness and confidence. There is a famous saying in the advertising world: half of the world's ads are ineffective, but the question is do you know which half? Duanmufei, on the other hand, is completely billed based on advertising effectiveness.

And among the above four indicators, only the reading volume of the official account is visible to Duanmufei, and the other three indicators depend on the statistics of real estate consultants. In other words, if the developer says in good conscience that the official account did not bring calls and visits, you will not have to pay, which is equivalent to you doing your work for nothing. Moreover, Duanmufei also promised that he would personally visit each project and tailor promotion articles for it, with a cycle of up to half a year. It will take half a year for her to get her compensation.

When Jun Yue heard this, he only felt a pound in his heart, he was very glad to stay and see such a side of the little junior sister. Love for the profession, respect for partners, confidence in yourself. Isn't this her attitude towards life?

Fang Qing stood up solemnly, stretched out his right hand, shook it with Duanmu Fei, and said: "Theoretically, when we bid for bids, we all ask Party B to provide a business offer, and then adjust the offer according to our own expectations. But today, I'd like to go back and talk to the team about the cost calculation and draw up the contract at the same time. You have the right to refuse or request an increase in fees. Hope we have a happy cooperation. ”

"Wanshi will be the first customer of Feichang Viewpoint, and I hope that we can win each other." Duanmu Feiwan smiled, her smile was naturally sweet, and in the process, she felt respect and trust, which was so wonderful!

Junyue also stood up and said, "Mr. Fang, if I am fortunate to participate in the architectural design of the new project in Guisitong County in the future, then I will look forward to the advertising and promotion by Morbius." ”

Duanmu Fei glanced at Junyue gratefully, this was pulling business for herself. Now that I have achieved the position of copywriting guidance, I should also think more about the company.

"I'll think about it."

After saying goodbye to Fang Qing, Duanmufei and Junyue arrived at the south gate of Blue Moon Lake Park. The park is a bit bleak in winter, but the weather is nice. Thinking of the night tour half a year ago, Jun Yue proposed: "Why don't you go to the park for a walk?" The latest chapter of "Advertising Witch Record Claw Book House" is free to read for the first time.