Duanmufei browsed the web to understand the market situation while chatting with Yang Luxi. "When is Sister Yu coming, and what work do I have?"

"Taishi, afternoon. Hurry up and enjoy your time as a newcomer, and soon purgatory will be upon us. Something will naturally come to you. Work orders are received from you softly. Yang Luxi said curtly. Akang is the account executive.

Said Cao Cao, Cao Cao arrived. Wu Cong, the AE who can work overtime in Morbis, was nicknamed "Akang Wu", and walked to Duanmufei's station with a work order. He always takes work as the first priority, and he didn't say the slightest greeting: "Have you digested your information before?" ”

From Duanmufei's successful interview to her entry, it took a day to find a house again, but she still looked at it seriously. So he replied truthfully, "Yes." ”

Ah Kang Wu is very happy, the new copywriter has a good attitude and is very professional, which in his opinion is more rare than many successful hands. "Then I'll just talk about work, and the customer wants to write an evening newspaper advertisement, the theme is around the comfort and warmth that technology brings to the owner's life. Two years ago, we Yanzhou played an article "Farewell to the era of air conditioning and heating", and Party A specially emphasized that it was written like this. ”

Ah Kang Wu imitated the customer's tone, and added a Northeast dialect at the end, and his expression was a little funny. But Duanmufei didn't have any smiles. She had heard of that advertisement, and it was the representative work of the big boss of the "36 Trick" advertising company. The company has always been known for its "off-the-beaten-path" creativity, and the number of projects it receives each year is limited, but they are all high-quality. It is unknown whether the house sells well or not, but advertising is regarded as a classic by every real estate advertiser. Even Duanmufei, a newcomer, has heard of it. To get to that level, Alexander. Moreover, this is the first job I have to do in a new company. It means a lot to her. "Any more requirements?"

"Cannes Spring, that is, our project, has introduced a lot of scientific and technological systems, which is still very significant in the northern city of Spring City. After you finish writing, check it for Sister Yu, and send it to me before noon, the boss wants to read it. Today's economic situation is not good, he has to control the company's creative level as a whole, you don't touch the thunder. "Akang Wu didn't say what Party A wanted, but he threw a more important bomb, and the boss had to check it personally." It's over, according to the boss's devil's request, you're dead! "Yang Luxi wants to fight a cold war if he thinks about it.

Duanmufei calmed down and began to conceive and create. At 11:40 a.m., she finished writing three commercials. Yes, Party A asked for one, and she wrote three. First, show attitude; Second, let customers have a choice; Third, her current level is still in the accumulation stage of doing addition. Write more and practice more, and you will grow faster. Then send it to Tai Shiyun's mailbox, and at the same time add a phone call to confirm that she received it. However, the phone was not answered, and the email was not answered.

Ah Kang Wu came to urge twice, and finally Duanmu Fei stubbornly sent out the copy that Tai Shi Yu hadn't read. Five minutes later, no, three and a half minutes to be exact, Akang Wu appeared beside Duanmufei with a face that was more ugly than crying, and said a word: "The boss asked me to write a hundred newspapers." ”

Duanmufei's heart sank, the title of the big devil really deserved its reputation, how disappointed was the boss to let her write a hundred articles. It's true that she is a rookie and a rookie, but she has also received a formal professional education, is what she writes worthless in the eyes of the boss? She was under tremendous pressure and shock, and was silent for a while.

Pingjun touched his little heart and said distressedly: "My poor little Feifei was struck by lightning on the first day. Hug, hug. As he spoke, he really stepped forward and gave Duanmu Fei a hug. Duanmufei was caught off guard, and before he could react, Pingjun had already finished hugging him, just like an English gentleman. "Xiao Feifei, in order to show Sister Jun's support for you, Sister Jun has lunch today. We're full of food and drink, and we're going to write good things to show the big devil. ”

The boss of Morbius is naturally the big devil. Although many people call him the boss, there is no shortage of Sister Jun who has the audacity to call him the big devil. In advertising agencies, it's nothing. And BOSS Dongfang Yu secretly likes this title, which is appropriate and vivid. As for Sister Jun, she was a little stunned, as if he was going to bend herself.

"Sister Jun is really righteous, bring my share as a treat." Yang Luxi saw the stitches.

When Akang Wu saw the united Wence team, he also felt his blood surge, and said: "I'll find more advertisements for science and technology housing in the afternoon for your reference." I've collected some before, so let's do this work together. ”

Duanmufei was very moved, although everyone was not familiar with each other, they all gave support within their ability. "Thank you all, I will definitely do my best."

quickly cleaned up his mood, and Duanmufei became the unbeatable Xiaoqiang again, exuding energy.

In the afternoon, Tai Shi Yu came, as Yang Luxi said, her clothes are not the same every day, and every set is full of personality. However, Duanmu Fei has no intention of appreciating her beautiful clothes, and she has to work hard to write copywriting.

Tai Shi Yu interrupted her with apologies: "Today's matter, because of my negligence in duty, writing 100 articles is indeed very heavy work for you, and it is very difficult." However, from another point of view, it means that the boss values you very much, and you need to know how busy he is; Moreover, if you can really complete it, and encounter similar technology housing in the future, I believe you can easily come to it, which is not a kind of exercise, a kind of improvement. ”

Duanmu Fei smiled bitterly in her heart, this kind of exercise is a bit unbearable, and there is a suspicion of eating a fat man in one go. But what can I do? Tai Shi Yu patted her on the shoulder and said softly: "Sharpening knives and cutting wood, let's talk about the methodology first, how to make 100 newspaper advertisements have new ideas and wonderful articles?" ”

Duanmufei's eyes lit up, 100 newspapers were a piece of cake in Tai Shiyu's eyes? Is there a way to follow? This is the gap between ability and realm. "Sister Yu, I have collected a lot of information just now, and Party A has also given a lot. But I felt like a mess and didn't know how to write. I'm like a dry sponge now, waiting for the sea to moisten me. ”

"Okay, your first copywriting practice class has officially begun." Tai Shi has a great talent for being a teacher, and first sorted out the changes in the writing style of advertising copywriting in the product era, brand era, and positioning era in simple terms, providing theoretical support for creation. Then the requirements of Party A and the needs of end customers were analyzed, and finally the scientific and technological value of the project was sorted out, and what benefits and commitments could be brought to customers.

At first, Duanmufei was just listening alone, but gradually Sister Jun and Yang Luxi also came over, and finally a lot of Ah Kang and ART also came over, making Tai Shi surrounded by water, and one person's teaching became a big classroom. The applause also rang out one after another, which is a respect for the profession.

In the end, Tai Shi Yu took a sip of water, and after talking for so long, her voice was a little hoarse. "It's Morbius' whole methodology and how to apply it in your creativity, and now you can put pen to paper."