Pingjun opened another PPT and explained while flipping: "Next to Blue Moon Lake Park, there is more than one project for us at present, such as Blue Moon Valley and Lakeside Xiao'an entered the market earlier than us, and they already have some fame. And the entire large area in the east of the city is even more competitive. The products are also similar, although we have a large apartment of 230 square meters, but the proportion is small, only a dozen sets. Then there is no fine decoration in the area, Wanshi Real Estate is the industry boss after all, which is at the forefront of the industry. My point is to use hardcover as a breakthrough. ”

"You have a problem that you haven't found, that is, Party A's pricing, the average price of this project is 5000-8000 more expensive than the surrounding projects, what is this concept? The difference in the price alone can be used to buy a house in the suburbs. Fine decoration can't solve this problem. Tai Shi Yu said sharply.

At this time, Lu Mingan said: "Blue Moon Lake is a core value of the project, although competitors are also talking, but we can't get around it. I had an idea, the name of the project is to be called the south shore of Blue Moon Lake, and the appeal is 'Blue Moon Lake is in the north, I am on the south shore'. ”

Tai Shi Yu nodded and said: "This name and advertisement are good, it has a sense of picture, and it is easy to enter people's minds." However, it cannot be considered a core strategy, and at best it can only be used as an alternative. ”

Duanmufei also did a lot of homework, and after knowing that this project was Boston-style, she had a lot of beautiful thoughts. Because that is where Junyue once studied and studied, perhaps Charles Riverside Park once left his figure, on Bunker Hill he walked in his mind, in the Italian Renaissance-style Boston Library, he once sat at his desk and hand-painted architectural sketches, what a lovely city. She said; "The surrounding competitors of the project have British style, French, Spanish and North American styles, but there is no Boston style, whether it is architecture, even the garden is also a unified style, so the strategy should probably go to Boston style, and the name is more inclined to Boston Gardens or Charles Mansion and the like."

"Boston's architecture and gardens are indeed a subject that we need to overcome. But the strategy is wrong to go to Boston style, customers will pay for price, location, house and even garden, but have you ever heard who pays for style? The Boston style is not a promise of profit. ”

Lu Ming'an looked at the bird's-eye view in the projection and said: "This façade is very recognizable, it is the ochre color that belongs to Boston architecture, and this color first appeared in the murals of Iberian caves. Let me translate Xiaofei's point of view, we actually want to sell the Boston way of life, such as this ochre color, our name can even be called ochre AD. And many more untold stories behind it. ”

Du Rena looked at her small notebook, which was densely filled with a lot of ant characters, and said: "I also checked some information, the Boston tea party incident has affected the process of the United States, and our future customers are also giants who influence the times." Compared with the short-lived United States, Boston's cultural heritage can be said to be quite rich, and the city construction is also very good, which is probably the reason why the foundation of 10,000 years wants to build a Boston community. ”

"The logic is valid, we want to help the client find out the brand story behind Boston and sell the Boston way of life. The copywriter is looking for information separately, and we will have another round of meetings tomorrow afternoon to decide on the name and positioning, as well as the combination of play. Let's discuss where the design is headed. Tai Shi said.

The creative meeting continued, Duanmufei's mobile phone rang, she picked it up and glanced at it, it was a text message from Junyue.

There were only three words on the text message – "Busy?" ”

It's really a treasure of ink, won't you type a few more words? Duanmu Fei thought proudly. But no matter what, it's always a good start for the senior brother to take the initiative to contact him. She immediately edited a text message and sent it.

"Brain Storm, I'll call you later."

After the matter of the bar, they are no longer strangers to the alumni relationship, and the phone call will not feel abrupt, and he took the initiative to contact him.

As soon as the meeting ended, Duanmu Fei couldn't wait to dial Junyue's number. "Hey, brother, what can I do for you?" She said in a joking tone.

"Oh, that's the case, Da Yu needs your help with some personal matters, I'll consult you, can I send him your number." Jun Yue replied on the other end of the phone.

This answer is really invigorating, she let out an "oh" and said, "I'm not a celebrity, so you don't have to keep it a secret for me." ”

With her permission, Jun Yue said again: "Didn't you say last time that Da Yu was going to invite you to dinner?" You can take this opportunity to slaughter him. ”

Duanmu Fei was stupid, thinking that I still have to lose weight, so as not to indulge myself. Da Yu has his own number, do you want to contact yourself with a single line? She hurriedly asked, "Do you want to be together, I'm a little girl, my appetite is limited after all." ”

"No, I don't think I want to know about Da Yu's private affairs. Okay, then I won't bother you, bye-bye. "The goal has been achieved, Junyue is going to hang up.

Duanmu Fei was willing to end the call, and hurriedly asked, "Wait, senior brother, I still have a few small questions I want to ask you." ”

Jun Yue was sitting in the office at the moment, with the skyscraper complex of the CBD behind him, he looked at the scenery outside the window and said, "You say? ”

Duanmufei organized the language in her heart, and after thinking about it, she felt that the plan was feasible, and then said, "Can you briefly tell me about your life in Boston?" ”

The question is unexpected, but it's not an unanswerable question. It's just that the topic is too big. "It's hard to put into words. But Boston is a charming city, and that part of my life was the most important part of my life. Why would you want to ask this question? ”

Duanmufei replied truthfully: "The company took on a Boston-style project, and our strategy is to sell the Boston lifestyle to customers, but we don't know what Boston life is like, I think since you have lived in Boston, why don't you ask you?" Maybe you'll be inspired. Brother, help me. ”

As an architect, he instinctively keeps a keen mind about the life that architecture carries, not to mention the state of life in the city in which he has lived. If you help the little junior sister through this, and advertise for the city you like, it will also be a beautiful thing. So he asked, "Where is your project?" ”

"The south bank of Blue Moon Lake Park, Wanshi Real Estate Development." Duanmu Fei replied immediately.

Jun Yue opened his MAC, popped up a folder - Boston Memory, and said while browsing the photos: "I know that project." That's it, see you at 8 o'clock tonight, at the south gate of Blue Moon Lake Park, if you have time, forget it. ”

I have it, I have it, Duanmufei has recited silently in her heart a hundred times, and those who want to see you have time 24 hours a day. However, she still said seriously: "I have always been serious about work, not to mention Blue Moon Lake, even Fangshan and Tongzhou can also go." ”