Chapter 96 Publicity and Financing
After the epidemic prevention work was completed, Ruxu went home first. She was worried that if she was not at home for three days, Peach Blossom would look for her, but when she returned home, she saw Peach Blossom playing with another five or six-year-old boy on the grass. Lop ears lie next to reading a book, very comfortable.
"Childe......" lop ear saw Ruxu.
"Lop, whose little boy is this?" Ruxu quietly walked over, squatted down and said to her.
"It's the child of our Wutang elder sister Jiang, surnamed Duan, called Yueze." The lop straightened his body and sat up straight and looked at Ruxu.
Ruxu looked at the little doll named Duan Yueze, and felt that he had clear eyebrows and beautiful eyes, and he always took care of his daughter in his behavior, and he looked like a warm man.
Alas, but since ancient times, the warm man has been a spare tire...... Ruxu sighed lowly.
At this time, she never expected that this little doll would practice world-class martial arts in the future and become such a handsome knight. After being sensible, with such a lightning speed, she neatly and decisively married her daughter back home, and sprinkled dog food on these old people every day.
"Daddy!" At this time, Peach Blossom caught a glimpse of Ruxu, got up with a smile and ran over to hug Ruxu.
Ruxu feels that her daughter is really on the road, and she will never show her stuffing in front of outsiders, and her father's name is very sweet. In front of the family, he immediately changed his thinking and changed his name to mother.
It's really embarrassing, this emotional intelligence moved Ru Xudu.
"Hello Daddy Peach Blossom." Duan Yueze got up and saluted.
Ruxu raised his eyebrows, this is also a clever master. He didn't know Ruxu's identity, he was afraid of losing his sense of proportion, and he didn't know what to call him. But calling him "Daddy Peach Blossom" will never be rude. Ruxu nodded, admiring the kid a little.
"Xiao Yueze, we don't have any friends in Peach Blossom, do you have time to take her to play with you and introduce her to some friends, okay?" Ru Xu doesn't want to kill Peach Blossom's childlike innocence, wants her to have her own friends, and wants her to feel more happy.
"Good!" Duan Yueze's eyes shone brightly.
In the next few days, Ruxu went out to run errands with confidence. I went to the chili field first, and I was very happy to see the growth of chili peppers. Then I went to the restaurant to supervise the work, and the renovation project will be completed before the beginning of autumn. After counting the days, the peppers were ripe in early August, and now there are still two months to go, and the restaurant is just opening during the Mid-Autumn Festival.
At noon on this day, Ruxu was telling a story to Peach Blossom and Yueze, and someone came into the room to announce that the new plaque of the restaurant had been delivered.
"Let them let it go first, and I'll finish the story with the children first." Ruxu commanded.
After a while, when the story was over, she led the two little dolls to the side hall to see the plaque.
Su Rong was still in the shop and didn't come back, and Jin Feng and Yulu heard that the plaque was coming, so they went to the side hall first. Looking at the plaque covered with red cloth, Jin Feng wanted to open it several times, but was stopped by Yulu's sharp eyes.
If Xu is late, he walks in slowly with peach blossoms.
"You're here, I'm in a hurry, you quickly lift this cloth!" When Jin Feng saw her coming, he immediately urged her to lift the red cloth.
"Don't you already know the restaurant's new name?" Ruxu looked at Jin Feng's anxious appearance with amusement, and walked over and reached out to lift the red cloth.
On the plaque, the three words "gold does not change" are written in bronzing words, and the font pen is vigorous and powerful. There is also a huge golden chili pepper in the blank space on the left side of the plaque, which is an animated version and is very cute. The prototype was painted by Ru Xu himself, then handed over to the masters to carve, and finally inlaid with gilding. Ruxu took a closer look at the workmanship and felt very satisfied.
"Why do you want to draw a chili pepper? It looks a little strange......" Jin Feng asked, touching his chin.
"This golden pepper will be a symbol of our gold in the future, and you can remember our store when you see this golden pepper." If you want to introduce the concept of a brand logo, make it as deeply rooted in people's hearts as the name of your store, and slowly make it memorable.
Now that the first sign has been made, the next publicity work will be busy.
First of all, if you want to make money from chili peppers in the future, you must first let the people understand this new thing, slowly accept its appearance, and then let it pervade into people's vision and daily life, so that chili peppers become a necessity of their lives and a habit.
Historically, chili peppers were first used in cooking during the Qianlong period, and it was not widely used until the Guangxu period, and one hundred and eighty years were spent in between. If it takes so long now, it will be really cool, but I am afraid that she will not be able to wait for the day when she enters the coffin to make money, so she must find a way to speed up the process of integrating chili peppers into the people. It may not be possible to cover the entire Central Plains, but at least it is possible to do it in the territory of Qingchuan.
Since it is to let chili peppers into everyone's life, the first publicity period must be done, and then the promotion period, during which their own brands must be interspersed in these periods, pervasive around chili peppers, so that chili peppers and gold do not exchange a close connection.
Alas...... I didn't expect that in ancient times, I still had to write a plan. Ruxu sighed, resigned himself to writing a plan for the publicity period, and clarified what kind of strategy he needed to implement, if strategy A is not feasible, there must be a second strategy B.
After the plan is written, the next step is to talk about cooperation.
The first stop was Yu Yu. Ruxu had already asked someone to hand over the post, she straightened her clothes at the door of his house, took a deep breath, and repeated the draft in her heart several times.
Soon after, the porter came and invited her in.
Ruxu walked into Yu Yu's mansion, thinking that his mansion would be exquisite and brilliant, but he didn't expect it to be unexpectedly unpretentious. In the entire front yard, there is only one rockery with living water that is the rarest.
Think about it, after all, these are Qianwu's industries, and they are not Yu Yu's private property, no matter how big the rights of employees are, it is impossible to squander the boss's money at will.
Thinking about it, the little guy led her to the door of Yu Yu's room, and the little guy bowed very politely and retreated.
Ruxu stood at the door of the room and knocked lightly, and Yu Yu inside asked her to enter. Ruxu gently pushed the door, and the door opened, and she turned around and closed the door again after entering.
Yu Yu was lying on the couch in a white obscene dress, her face looked pale and haggard, and she looked sick. Ruxu knew that he had come at the wrong time, and he just wanted to leave quickly.
"Brother Yu is not feeling well, he should send the porter to inform the younger brother, it will be the same for the younger brother to come back another day, and now I am embarrassed to disturb Brother Yu's recovery." Scratch your head.
"It's okay, I'm sick in bed and have nothing to do, you just came to talk to me." At this time, Yu Yu looked at her with a smile and said.
Ruxu walked over, sat on the chair next to his bed and said softly, "Is the illness serious, what did the doctor say?" ”
Yu Yu was in a trance for a moment, and he felt that the way Ru Xu spoke so softly was like a woman. He looked at her again, lowered his head and laughed at himself for thinking too much, "It's not a big deal, it's just that I contracted the wind chill when I was in Fozhang Mountain." ”
"Oh, that's good, I'm here today for nothing, just to see you." If you ask him, you always have to improvise, and it seems a bit inappropriate to talk about cooperation at this time.
"Don't twist and pinch your husband, just say something straight." Yu Yu took a piece of clothing from the side and put it on herself.
Ruxu looked at him and hesitated for a moment, "I want you to help me build three hundred sets of cutlery, and provide me with thirty wall pendants." ”
Yu Yu has more than half of the handicraft industry in Qingchuan in his hands, and he can only ask him to help build these things.
"You just want to buy cutlery outside, what kind of nothing?" Yu Yu felt a little strange.
Ruxu took out the design of the golden chili pepper from his sleeve and handed it to him, "I want to engrave this logo on the tableware, print it on the calligraphy and painting, and add the words "gold does not change" next to it. ”
Yu Yu frowned and thought about it, and suddenly understood the meaning of this sign, and looked at Ruxu with excitement in his eyes, "This is really a good way!" ”
Establish your own brand, design your own brand logo, and deepen people's subconscious everywhere, this golden pepper is the golden restaurant.
Ruxu breathed a sigh of relief, sure enough, they are all business people, and many things can be figured out without explaining to the other party, "But I can't give money to my eldest brother now, so I have to pay on credit." I can write a note, and I can sign and draw it......"
"You think it's a confession? Do you want to sign and draw? Yu Yu propped up her head and smiled.
Ruxu lowered his head and smiled, "Actually, it's not all big brother's, now my five acres of chili pepper land have sprouted leaves, if big brother can help me, I am willing to share 10% of the profit to you." ”
In this way, Yu Yu will not suffer.
"You want to integrate our funds into your pepper field, and if there are other cooperation in the future, you can make an appointment, right?" Yu Yu saw through Ruxu almost instantly.
"Yes." Ru Xu has nothing to avoid, and directly and generously admitted, "I want to twist everyone's funds into a rope, and the profits of the chili field can be shared in the future." ”
"What is the purpose of this?" Yu Yu asked.
"I can't say it now, but you'll know the benefits later." Ru Xu couldn't explain to him the dividends of shares, nor could she explain to him the idea of financing cooperation, but she still wanted to do it, because only in this way could Qingchuan's economy develop rapidly.
"I understand, this matter is settled, divide me into one, I will prepare three hundred sets of porcelain tableware and thirty pendants for you." Yu Yu nodded, and added, "Why don't I help you make some ornaments, which are considered gifts." ”
If he couldn't ask for it, he looked at him and grinned, "Thank you, big brother." ”
Then he called the account office to write a note, in duplicate, and after the two of them stamped their handprints, Ruxu looked at the note and felt happy.
"It's so easy to satisfy, but it's not worthy of your ambitions......" Yu Yu took the medicine from the girl's plate and took a sip.
"Do things with the best hope, but also have a contented mindset. When I finish something, I feel happy when I feel at ease. Ruxu chatted with Yu Yu for a few more words, and then went home.