What does it mean to know your own company? It's like Xiang Yuge in his own company, that's the CEO, the president.

"You can too." Yu Yifeng silently encouraged Xiang Wan, how can you say this...... Well, originally his family didn't agree with him to study medicine, and he insisted on going to the hospital, and the condition was this, what he had been preparing all along.

"Okay, I'll take the exam when I'm done this time." Xiang Bang the table, gritted his teeth, and promised directly.

"Hmm." Yu Yifeng smiled, this is the real her.

"But now the problem is still in front of us." If the ball is leaked, Xiang Wan will start to empty again.

"So what problem are you running into now, I'll see if I can help?" Yu Yifeng thought twice when he said this, for fear of startling Xiang Wan.

"It's the company, to be honest, I didn't look at it myself, and I didn't have a specific task, just to bring the company up, but ......" Xiang Wan said so much, I feel even more headache, and no specific task is the most difficult task.

"What kind of company." Yu Yifeng deeply questioned Xiang Wan's ability to express, but he was not impatient, but patiently continued to ask.

"Media companies." Xiang Wan is still certain of this, but because of the media company, she doesn't know anything about it, so it's even more annoying.

"Media company, we ......" Yu Yixue's words stopped under the gaze of Yifeng.

"What?" Yuan Shiyun was listening carefully, after all, she was also in the company, but she was not the same as Xiang Wan's task, but it didn't hurt her to listen more, but Yu Yixue stopped halfway through her words, a little puzzled.

"It's fine." Yu Yixue hurriedly shook her head and denied that her brother's eyes killed her in minutes, she didn't dare to be presumptuous.

"Media companies, do you know what they rely on?" When it comes to media companies, Yu Yifeng is still very familiar with them, so his words are also the most direct words between businessmen, not to tell you how to know a good boss, nor to talk about some theoretical knowledge in a cliché, but what a businessman should talk about, how to make money.

"I think your boss asked you to come over, and the situation of your company is not much better, the road in the early stage of entrepreneurship is the most difficult to walk, if you can't make ends meet like this, if you give up, then the previous efforts will be in vain, and if you continue, you will need more money, the risk of failure will be greater, and the loss will be greater." Yu Yifeng didn't even need to ask Xiang Bang if the company still had income, or other circumstances, and explained the company's dilemma.

"Alas, I'm afraid I'm going to go bankrupt." Xiang Wan was just worried about his own from the beginning, but after listening to what Yu Yifeng said, he was no longer worried about whether he would have this problem, but whether he would be bankrupt and have nowhere to go.

"Can I book a ticket back?" Society is so sinister that I want to go home and sleep. Thinking of this terrible possibility, Xiang Wan really wanted to back down, sixty percent of the shares, once she failed, she really ......

"Don't worry, the truth is not as serious as you think." Yu Yifeng hurriedly comforted him, he didn't expect that what he said just now would scare Xiang Wan.

"I'm so tired and want to cry." Xiang Wan nestled in the sofa, really about to shut himself up.

"Forget it, let's move on." Thinking about the non-breachable agreement, Xiang Wan had a clear understanding of this pit, and originally thought that he just wanted to pit his salary, but now ......, it is not so simple at all.

Sometimes she is thinking, why Xiang Yuge wants to give her such and such shares, just because she is his godsister, and the two of them are godsisters, although there is a price every time, but she must admit that she still makes money, of course, it is not this time.

But why did he never give Yuan Shiyun? That's his girlfriend, and they both sent the two of them together, but the task is different, and she directly took 60% of the shares, that is, for the time being, she is the president of this company.

This is also a matter of Xiang Wan not mentioning shares, she doesn't want Yuan Shiyun to think about it too much, after all, she will think about it herself, let alone another brother.

"(1) Media services, usually media companies are agents of television, outdoor, newspapers, magazines, networks and other media, to provide these media services for customers with publicity and promotion needs, is the basic business of media companies.

(2) Creative services, media advertising companies generally have design department, planning department, media department and other departments, which can provide customers with professional marketing planning, public relations activity planning, publicity and promotion planning, brand image design, media resource combination and other services.

(3) Agency services, some media companies will act as agents or take over the marketing work of some brands, and directly participate in the marketing operation of the brand. ”

Yu Yifeng said a lot of professional knowledge, but Xiang Wan was half-aware and half-confused, and he didn't understand what it meant.

"Do you know what you make money from?" Xiang Wan's knowledge above has not yet understood, and Yu Yifeng below continues to ask.

Xiang Wan shook her head, her mind was messed up.

"Cultural media is the advanced stage of the media company, what is needed is not only the specialization of the equipment, but also the very high requirements for the content, which is reflected in the way that the media company itself has formed a strong cultural attribute, such as the fruit juice drink advertisement placed in a TV series of Heshan Media, which has a very high commercial value.

The way to embody the film and television media is the video, the product is the vitality, and the influence of the video on the audience, or the appeal is the resources of the film and television media company, this resource can easily be converted into wealth, we have all heard of elevator advertisers, a few years ago it was very hot, in fact, their profit method and the nature of the media company is the same, that is, through a certain amount of traffic, or customer attention, to attract businesses to advertise here. ”

"Little brother, can you say something?" The timid voice is also what Xiang Wanxiang said, she really doesn't understand, what is it and what?

"To put it bluntly, it is necessary to invest in business, and businesses to advertise, for media companies, to attract more people's attention, like fans, readers, and audiences are the greatest wealth, that is, if you have popularity, and with a fan base, others will invest in you, and you can make money from it." Yu Yifeng summarized the theoretical knowledge and said it more bluntly.

And Xiang Wan understands that the most important thing for a media company is fame, if there is fame, there will be fans, and if there is a fan base, someone will invest, then this time is profitable.

For example, the popular official account needs to rely on articles to attract readers, and more and more people pay attention to this official account, so there is a fan group.

Then the merchant took a fancy to this official account and needed to help him do publicity, which was simple and straightforward, and all investments belonged to the official account.

And now a celebrity, when he is famous, then he will also have fans, then other companies will come to you to endorse and shoot advertisements, and your fans will also support you, thus bringing huge benefits to the company.

It's almost the same thing, to put it bluntly, as long as you have enough fans, you don't have to worry about no profit at all, this is an economic company, and Xiang Wan once again has a new understanding.

"But it's important to find a good position." Yu Yifeng whispered beside him.

Positioning is a very important thing, we must find the right positioning for the company, whether it is an official account, to put it bluntly, it is text media, or an artist like Dongsheng, or a video or something like that.

But Xiang Wan is not so anxious now, because she has not yet gone to the company to really understand, and only based on facts can she establish goals.

The words that Yu Yifeng said today are also very helpful, helping her clearly identify the industry, and also helping her find a general direction, so the rest is still up to her to improve, after all, all he can do is to remind.

"I see." After thinking clearly, Xiang Wan took a good look at him, and glanced at him gratefully, really thank you, if it weren't for his own estimation, he would still be anxious about the current situation.

"Big guy." Yuan Shiyun has turned from a good student to a little fan girl, looking at Yu Yifeng with admiration, after all, she has been in it for a month, and she really knows what is inside, except that she knows that it is a media company, and now she actually understands, is it a miracle, yes.

"Of course, my brother must be very powerful." Yu Yixue also silently gave her brother a thumbs up, awesome, it was not wrong to call her brother back.

"Have you eaten?" There was something about Xiang Wan's company, and Yu Yifeng asked about a different topic.

Xiang Wan shook her head awkwardly, she had just woken up Okay...... how could she eat.

"That's right, the meal was fine just now, and I was saying that I would call you, but you came out, and after talking for so long, I don't know if the rice is cold." Yu Yixue patted her head before she remembered to eat.

You can forget about eating while chatting, and it's only them.

"Then let's go eat first." Yu Yifeng didn't react too much, but took over the conversation, and only Lin Lichen, who was sitting on the side, didn't react at all, he didn't interject when he spoke just now, and he didn't know if he listened or not, but the silence was too unusual.

And Xiang Wan is in a happy mood because she has solved a big problem, at least she doesn't understand anything tomorrow, and even the pace of going to dinner is a lot lighter.

"Wow, Yixue, you are definitely treating you differently, you actually fill the Han Quan table." At the table, this was Yuan Shiyun's first sentence.

The table is full, and it is not an exaggeration to call it a full banquet of the Manchu and Han people, and I am sure that they will not be able to eat it all.

"How can I treat ...... differently" Yu Yixue heard this, and hurriedly protested, it was really too much.

"I haven't seen you take me to eat the Manchu Han banquet for so long." Yuan Shiyun is properly jealous.

"I can put it out, can you eat it?" Yu Yixue put her on the shoulder and asked jokingly.

Yuan Shiyun shut up, this is the truth, she can't be blessed, and she can't finish it.

"And aren't you eating now?" Yu Yixue patted her shoulder again and kindly reminded.

"Ah, Yixue, you're so nice." This sentence actually directly changed the direction of the wind in Yuan Shiyun.

Xiang Wan followed behind and watched the interaction between the two, just like when they first met in the hospital, which was helpless.

I don't know how to say it, the strange conversation between the two people, forgive her for not being able to interject, so she crossed over directly and found a place to sit down at the huge dining table.

It's completely different from the small table for six people in her house, but a very long big table, really like the emperor's meal, my God.

And among these people, the most unkind should be Xiang Wan herself, the others haven't sat yet, she has already found a place to sit down.