Although Li Nai is not very clear about the specific circulation of the "Haihan Express", the actual number is definitely far beyond the "Haihan Reference", which has a long circulation interval and a high unit price, and almost all the "Express" can be bought on Hainan Island, except for those mountainous areas with inconvenient transportation in Qiongzhong, as long as it is a town or port in the coastal area. Even if the capital city of Qiongzhou, which is separated from the north and south of Sanya, has now been renamed Haikou City by the Haihan people, the time for the "Express" to be listed and published is only one or two days slower than that of Sanya, and the timeliness of this newspaper that is published once every ten days can still be guaranteed.

Like the foreign merchants known to Li Nai, even if they did not subscribe to the difficult and obscure "Haihan Reference", they would definitely buy the "Express" on time, and they would not pull down an issue. As a businessman who is sensitive to market trends, he can often smell the job postings, promotional advertisements and even lace news in the newspaper that seem to have little reading value, so as to make corresponding adjustments to his business strategy.

The style of these two newspapers is one official and one people, one is positive and one is strange, and the propaganda effect is also complementary to each other. Although Daming also has a newspaper, the content and form are far less flexible than Haihan's operation method, and the communication effect is much worse. Moreover, after a long time, the public will regard the content published in these two newspapers as a golden rule, and even in some commercial disputes, they can also use the propaganda content of the business in the newspaper as circumstantial evidence, which also shows that their credibility has been very considerable.

In addition to these two official media, in fact, people in Hainan Island have also begun to set up their own newspapers and publish newspapers on a regular basis. Of course, in order to enter this industry, you must first obtain the dual permission of the Haihan Propaganda Department and the Ministry of Justice, and secondly, the person in charge must be a naturalized Haihan and must be naturalized for more than one year. In addition, the content, pricing, distribution channels, etc., of the newspaper must all comply with the laws and regulations of Haihan, and once violated, the business license may be revoked.

Although the relevant regulations are very strict and the license is not so easy to apply, in recent years, private media have begun to appear one after another. Of course, due to the limitations of sources, it is impossible for non-governmental media to compete with the official media in terms of news authority, but the official media has a fixed distribution time, limited to layout, and cannot be exhaustive, so smart people can still find a lot of room for manipulation.

For example ↖, dǐng↖diǎn↖ small ↖ talk, .2▲3.o@s_(); In several major ports on Hainan Island, almost all newspapers with similar schedules have few pages, and most of the content is the sailing arrangements of ships in the local ports in the last three to five days, along with a small advertisement related to sea trade. Most of the editors of this kind of newspaper were originally from port brokers, and they are very familiar with the situation of local ports and terminals, and will be more careful to classify and publish the news of carrying people and goods, and the timeliness and practicality of the information are very strong. The readership it targets is also very clear, and the circulation is not large but relatively stable. Shipping companies, trading houses, and even port authorities subscribe to such newspapers for reference.

In addition, there is a place like Danzhou where the literary style is thriving, and there are also academies, poetry societies and sponsors and other organizations that jointly publish them, and the content is naturally based on poetry. This kind of media is not very utilitarian, but the readership is one of the most important aspects of Haihan's attention, so it will more or less restrict the direction of the publicity of its published content, and even exert influence through its sponsors, so that it is more inclined to establish a positive image of Haihan.

In addition, Haihan colonial areas such as Heitu Port and Hong Kong Island, which have been developed for some time, will also publish public newspapers and periodicals in the local area out of their own propaganda needs. However, due to the limited number of professionals, there is no way for these places to follow the example of Sanya to build a full set of official media organizations, so they can only cooperate with the non-governmental sector to set up semi-official newspapers, and use non-governmental people to do official things. The only place that has the strength to build a complete propaganda team on her own is probably the Penghu base where Luo Wudan is located, after all, she was born in the paparazzi before she crossed, and she has been engaged in propaganda work since she crossed. However, the Penghu area is too small, and there is little significance in engaging in newspapers and periodicals, and Luo Wudan's main focus is still on cultural exchanges and external propaganda with Fujian, and there is no plan in this regard for the time being.

Of course, Li Nai has little interest in reading such non-governmental newspapers and periodicals. "Fu Ruifeng" has its own ship under its name, and there is no need to ask outsiders for help when you want to go, and you can take a trip at any time. As for the periodicals and newspapers run by those literati, Li Nai is even more lacking in interest, he is originally a doer, and he is not interested in the style of literati who like empty talk, otherwise he would not have let go of his fame and embarked on the road of business.

However, Li Nai felt that the Haihan people actively set up the media, and the way of using guò to control public opinion and discourse in their own hands was indeed quite advanced. If there were capable people in the Ming Dynasty who could think of such a method ten or eight years earlier, maybe the world would not be so turbulent now. With the Li family's financial resources and influence today, they can try to set up a similar organization in Guangzhou Prefecture, follow Haihan's operating model, and slowly establish influence in Guangzhou.

Of course, to start this matter, the Guangzhou Office will be involved, and it is very likely that it will intervene in the future direction of publicity. But Li Nai felt that it didn't matter, as long as he could get things done, a moderate compromise was acceptable. After all, it is not only Haihan who will benefit from this matter, and the Li family can also use this publicity channel to promote and develop their other businesses. Li Nai plans to visit Ning Qi and Tao Donglai when he walks around Victory Fort tomorrow to see if they will support his plan.

The next morning, Li Nai got up and washed up, and after breakfast, he planned to go out for a walk. But I didn't expect that early in the morning, there were groups of visitors coming to the door.

The guests who did not make an appointment and rushed to the door so early were naturally not distinguished guests, but all the local children of "Fu Ruifeng" and the Li family in Sanya, most of whom were apprentices from various industries who were being trained under the hands of Haihan people, and a few were the heads of "Fu Ruifeng" in local business inns, stores and other institutions. They only learned last night that Third Young Master Li had come to Sanya quietly, so they came over early in the morning to say goodbye.

Li Nai originally wanted to take some time to go to Weifu today to visit his own business privately and see how these people usually looked, but he didn't expect the news to spread so quickly, and these people didn't even leave a gap for themselves. Of course, since everyone came, Li Nai naturally would not refuse to see his own people, so he immediately asked his subordinates to arrange for these visitors to wait downstairs, and he returned to the study upstairs to meet them one by one.

It doesn't take much time to meet and talk with the apprentices, usually just ask about the recent study and life situation, and then casually find out if there is anything that needs special reporting or help, and then you can serve tea to the guests. On average, two or three minutes of reception time is enough for a person, and it takes about an hour to send all the visiting juniors away.

The reason why he wanted to meet these apprentices first was because Li Nai knew that many of them had to go to work and school in the morning, and if they were delayed here for a long time, it would inevitably affect their business, so they drove them away after three or two clicks. The heads of the subordinate commercial organizations are not so busy, except for the breakfast stalls on the street, there is no other business to do so early in the morning. Besides, these people still have subordinates to do, and a delay here for a while will not affect the normal operation.

However, it was more time-consuming to meet with the heads of subordinate agencies next, and these people did not come empty-handed, almost all of them came to see Li Nai with account books of varying thicknesses, and the purpose was naturally to report their recent work in person. Verbal reporting is only part of the story, and the most direct and effective way is to show the account books to the boss as a way to show what you have done in the near future.

When "Fu Ruifeng" first started cooperating with Haihan five years ago, it only opened a local business inn, and later opened restaurants and high-end clubs for Haihan people's entertainment. After Haihan gained a foothold and quietly annexed Yazhou, the Li family, who was optimistic about Haihan, increased their investment in Sanya, and various commercial institutions were opened one after another.

Up to now, various commercial banks affiliated to "Fu Ruifeng" and the industries under the name of the Li family have opened a number of branches in Sanya. In addition to the local branches of "Fu Ruifeng" and "Golden Shield Escort", there are also two commercial inns, two restaurants, a high-end restaurant, an entertainment club only open to Haihan people, a boat dealership, a pharmacy, two hotels, two exclusive wharves and supporting storage facilities, in addition to the investment institutions directly responsible to Li Jifeng, which are responsible for handling the affairs related to large-scale projects such as agriculture and forestry, infrastructure and real estate invested by the Li family in Sanya.

The heads of these institutions are basically selected from Guangzhou, and they are not the children of the Li family, or at least they are relatives, or they are loyal servants who have served the Li family for two or three generations. It's not that Li Jifeng doesn't dare to hand over his business to people with foreign surnames, but in this environment in the Haihan jurisdiction, if he doesn't have an inseparable relationship with the Li family, he will easily be tempted by the outside world, give up his current position, and become a naturalized Haihan to work for the really rich man.

Although the Li family is very rich, and the treatment given to their subordinates is really not low, there is still a certain gap compared with the treatment conditions offered by the Haihan people to their subordinates. If nothing else, let's just talk about this property, as long as the naturalized cadres under the Haihan people have a title of "chief" or "director", they will basically be allocated a set of real estate in Sanya or Shengli Port. Although a property with a market value of one or two thousand sea and Han yuan is only a small amount of money for a big boss like Li Nai, if he wants to give every shopkeeper, steward, and account office a set as a benefit, then there is still a diǎn who can't afford it.

In addition, the treatment provided by Haihan people to their employees in terms of medical care, labor insurance, property purchase, children's schooling, vocational training, etc., is also enough to make migrant workers envious and jealous. In order to be able to keep their capable employees, the Li family also spared no effort to obtain the same or similar treatment for them, and the economic price paid for this was also considerable.

As for those foreign merchants who cannot provide similar conditions, it is inevitable that a group of people will leave every one or two years, and more than half of them will enter the Haihan naturalization immediately after leaving the job. In order to prevent this situation from persisting, some businesses have to make large-scale personnel transfers every few months, so that their competent employees do not resist the temptation of the outside world to choose to change jobs. Although there is a considerable amount of money to make and lose a lot of money when doing business with Haihan people, there are indeed certain business risks for businessmen, and the loss of talent is one of them.

Although the Li family has done everything they can to ensure the treatment of employees, it is still impossible to completely prevent people from choosing to leave and defect to Haihan, and Li Nai himself has encountered the situation of his subordinates directly asking for resignation in person when he inspected the Sanya branch more than once. Of course, compared with other businesses, Li Nai thinks that his own situation is quite stable. At least none of the people I met today intend to resign from him.

Li Nai listened to the oral reports of his subordinates while looking through the account books they had brought. Reconciling accounts is a time-consuming and labor-intensive task, and Li Nai does not have enough energy to carefully check the accounts of each branch, mainly through the account books to get a general idea of whether there is anything worth noting about the recent business conditions.

For example, in the account book of a restaurant, it will be very clear that the Haihan people come to consume. If, during a certain period of time, the number of visits by Haihan people suddenly decreases significantly, then Li Nai will ask if there is a problem with the quality of the restaurant or the quality of the service. Or a new competitor has emerged in the radiation area of the store, taking away its main source of customers.

Another example is the account book of the pharmacy, if at some point Haihan suddenly increased the purchase of medicinal materials for the treatment of trauma, then Li Nai would speculate that maybe the Haihan militia would have external combat operations after that. If a large number of medicinal materials for disinfection are ordered, then perhaps a new batch of immigrants will arrive in Hong Kong in the near future.

With such intelligence and information gathering skills, Li Nai can be regarded as having no self-knowledge after being in contact with the Haihan people for a long time. From the operation of these commercial institutions in Sanya, a lot of useful information can be deduced, and it is precisely because of this unique ability that Li Nai is more and more trusted by his father Li Jifeng, although he is mostly in Guangzhou, but he still has the right to decide the business direction of these branches in Sanya. Being able to find potential threats and opportunities from the ledger, Li Jifeng has not yet practiced this ability at Li Nai's current age.