Chapter 104: Not optimistic

"Zhao Chenggang? Isn't he dead? ”

Shu Yumo's eyes were full of surprise, and he asked in astonishment.

Chu Feng frowned, and a flash of surprise flashed in his eyes.

He thought it was just a simple business competition, but he didn't expect it to be related to Zhao Chenggang.

Everyone is cold, and the company still doesn't stop?

Liu Xueran frowned slightly, and her voice was slightly deep: "Zhao Chenggang is only the investor of Yan Ya International, and the executive director and legal representative of Yan Ya International are all Fang Ya'an. ”

When Shu Yumo heard this, her beautiful eyes were stunned.

This name is not unfamiliar to her.

"Who is Fang Ya'an?"

Chu Feng looked at the expressions of the two women and asked suspiciously.

"Zhao Chenggang's wife." Shu Yumo replied.

Hearing this, Chu Feng raised his eyebrows.

Zhao Chenggang's wife?

That is, what the hell is Zhao Xiang?

Thinking of this, Chu Feng was slightly surprised.

Zhao Xiang and Zhao Chenggang were cool one after another, and when they changed into ordinary women, they were probably still grief-stricken.

But this Fang Ya'an can still drive the company to target Chenyu, intending to seize the domestic market.

"It's not easy."

Chu Feng smacked his lips and said casually.

"Hmm." Liu Xueran didn't refute and nodded.

"She is indeed a character."

"If there is no her, there would be no Zhao family today, and it is enough to show her ability and ambition to be able to target the output of products to Japan and South Korea, and gain a firm foothold."

"yes." Shu Yumo also echoed.

It is undeniable that in the Asian fashion circle, Japan and South Korea are relatively high.

Especially the former.

Japanese makeup and skin care brands such as Shiseido, Kanebo, and SK2 are world-renowned.

Fang Ya'an set up a company in China, but gave up the domestic market and reversed the transportation of Japan and South Korea, which is no different from sailing against the current.

If it were an ordinary company, I am afraid it would have closed down a long time ago.

But Fang Ya'an stood on his feet.

Not only did it not go out of business, but it also became famous!

The strength of the ability can be seen.

After learning about Yan Ya International, Liu Xueran and Shu Yumo had to admit that this would be a strong rival.

Although the scale of Yanya International is not as good as that of Chenyu, they have won foreign recognition for their quality, and as long as they build up a little momentum, they can win the favor of domestic consumers.

"And what are you going to do?"

Chu Feng leaned back on the sofa and asked the two women.

Shu Yumo pondered for a moment: "The countermeasures are not without countermeasures, we must first suppress the public opinion turmoil as soon as possible." ”

"Before the reputation of Yanya international products is formed, we will recover our product image that has declined due to smear as soon as possible."

"And then with healthy competition, stand out."

Chu Feng touched his chin.

Shu Yumo's meaning is to speak with the product.

The aroma of wine is not afraid of deep alleys, and gold will shine sooner or later.

As long as the smear of public opinion is suppressed, as time goes by, Chenyu's products will be proven sooner or later.

But in Chu Feng's opinion, this is just a strategy.

It will inevitably take time for word-of-mouth to recover.

And during this time, it was enough for Yan Ya to step on Chenyu and win a large number of markets.

And judging from the attitude of Yan Ya now to guide public opinion, discredit Chenyu, and take the opportunity to take the position.

Chenyu wants healthy competition, it is simply impossible.

"It's too passive, it's not feasible."

Liu Xueran shook her head and said negatively.

"We need to take back the initiative."

When Shu Yumo heard this, he paused slightly, and asked in disbelief: "Sister Xueran... What do you mean? ”

"Prepare to develop new products and bring them to market as soon as possible."

Liu Xueran's slender fingers tapped the desktop and said calmly.

The voice fell, and the office suddenly fell silent.

Chu Feng raised his eyebrows.

It is worthy of Liu Xueran!

This move is indeed strong enough.

If the effect of Chenyu's new product can crush Yan Ya, it will inevitably have a great impact on it and turn the tide of the battle.

After all, Chenyu's foundation is far from being comparable to Yan Ya.

But new products can't be developed by R&D, especially in the field of skin care and beauty.

So Liu Xueran's decision is more like giving it a go.

Compared with Shu Yumo's solution, there are also drawbacks.

"Sister Xueran, the difficulty and cost of research and development of new products are very high, and the time cannot be determined at all."

"If we put everything on new products, we may be hit hard this time."

Shu Yumo was silent for a long time before he spoke out to persuade him.

"I know." Liu Xueran nodded calmly.

"But the top priority is to stabilize public opinion."

"I'm going to come up with a second viable solution, but before that, the development of new products has to be on the agenda."

Shu Yumo relieved himself: "Okay." ”

"In addition, help me check, I want to see the location and time of Yanya's new product launch tomorrow."

Liu Xueran said to Shu Yumo.

"I see." Shu Yumo nodded.

With the rapid response of Chenyu Group, the negative public opinion that has been fermenting on the Internet has gradually been suppressed.

But the pressure that Yan Ya brought to Chenyu Group is still there, and it is difficult to dissipate in a short period of time.

When Chu Feng and Liu Xueran returned to the apartment, it was already close to nine o'clock in the evening.

Aunt Wang prepared a sumptuous meal.

Chu Feng didn't have any pressure, and feasted on it.

But Liu Xueran didn't have much appetite.

She ate a few bites, put down the dishes and chopsticks, and got up to go to the study on the second floor, as if to deal with the group's affairs.

Aunt Wang looked at Liu Xueran, sighed heavily, and said distressedly: "The pressure on Miss's body is too great. ”

"I don't know what Liu always thinks, Miss is still so young, she has to resist such a heavy burden."

When Chu Feng heard this, he smiled, and said with the dishes in his pocket: "But she was not crushed, and she also did a good job." ”

Aunt Wang nodded, although she was relieved, but more helplessly: "These are all in exchange for the young lady's overdraft body." ”

"Since she stepped into the position of CEO of the group, she has rarely returned."

"When I come back a few times from time to time, I also rush into the study to be busy with work, and I can't take care of rest or food."

At this point, Aunt Wang's eyes showed a faint sadness.

"Miss's body bones are not very good, and if it continues like this, I'm really afraid that she won't be able to hold it one day."

"The president of a large group, when he is busy, is not as easy as those employees who are immersed in work."

Chu Feng's movements stopped slightly.

Truly.

In his impression, Liu Xueran has only a handful of time to rest, and he spends almost every day in busy work.

"Mr. Chu, you are the first person of the opposite sex brought back by Miss, although Miss doesn't admit it, I can see that in Miss's heart, you occupy a place."

"Miss must have encountered some tricky trouble like this, I hope you can help her."

"No matter how bad it is, you can't drag yourself down."

Aunt Wang faced Chu Feng and said earnestly.

When Chu Feng heard this, he was silent for a long time, and smiled helplessly.

"Aunt Wang, don't worry."

"If I can help, I'll do my best."

"That's good." Aunt Wang nodded and smiled.

Meal.

Chu Feng helped Aunt Wang clean up the kitchen, walked straight to the door of the study, and knocked lightly.

"Chu Feng?"

In the room behind the door, Liu Xueran's voice came out.

"Well, it's me." Chu Feng responded lightly.

"What are you knocking on?" Liu Xueran asked.

"Aunt Wang said that you are too persistent in your work and don't pay attention to your body, I'll take a look." Chu Feng replied.

Liu Xueran heard this, was silent for a moment, and said calmly: "This kind of thing, it's not your turn to take care of it." ”

"But I promised Aunt Wang." Chu Feng smiled and said, "If you don't open the door, I can only use it." ”

Liu Xueran's movements in his hands froze slightly, thinking of Chu Feng's usual simple and rude style.

She cupped her forehead and said helplessly, "... The door to the apartment is expensive, don't kick it. ”

Chu Feng smiled faintly: "Don't worry, I'm not so violent." ”

The voice fell.

But for a few seconds.

"Click."

It fell with the sound of a light mechanism.

The closed door of the study opened at the sound of the sound.

Behind the desk, Liu Xueran looked up in amazement.

She saw Chu Feng standing outside the door.

Chu Feng had a faint smile on the corner of his mouth, and his slightly soft gaze met Liu Xueran's beautiful eyes.

That moment.

Liu Xueran only felt that the originally calm heartbeat was inexplicably sped up a little.

She staggered her gaze a little flustered, clenched her palms, barely calmed down, and asked in disbelief.

"You... How to open the door? ”

She remembered very well that after entering the study, she locked the door as soon as she entered.

Chu Feng shrugged his shoulders and said innocently: "Maybe you forgot the lock, I opened it as soon as I twisted it." ”

"No way, I'm obviously locked up." Liu Xueran immediately retorted.

When Chu Feng heard this, he touched his nose in embarrassment.

"That's when the lock is broken."

Liu Xueran was speechless for a moment.

She shook her head, she really didn't want to argue with Chu Feng about the low-level question of whether the door lock was broken or not: "You go out first." ”

"I'll take a break when I'm done with my work."

"Since you promised Aunt Wang, don't delay too much time here, which will also affect my work progress."

When Chu Feng heard this, he smiled and changed the topic.

"Are you preparing to deal with that Yan Ya International?"

"Hmm." Liu Xueran nodded lightly.

"Although the scale of Chenyu Group is far from being comparable to Yan Ya now, the threat that Yan Ya brings to Chenyu should not be underestimated."

"Before there is no new product in Chenyu, there is a great possibility that it will be pressed by Yan Ya tomorrow."

Liu Xueran's tone was full of solemnity.

This time, Yan Ya's performance was extremely abnormal.

The first is to guide public opinion.

With the scale of Yan Ya's company, when investing in research and development, manufacturing new products in large quantities and not yet receiving returns.

It is impossible for them to have enough funds to set off a wave of public opinion on such a large scale to target the Chenyu Group.

Secondly, it is Yan Ya's upcoming new product.

The essence essence released by Chenyu Group has been extremely close to the top Japanese skin care essence products.

And the price is a little lower.

At the beginning of the release, the essence essence of Chenyu was once crowned with the title of domestic "fairy water" and was highly sought after.

Yan Ya International has made a big splash this time, constantly attacking Chenyu's essence essence, and preparing to release new essences, which is enough to show how confident they are in their new products.

But if you want to make a product that beats the essence of Chenyu, the effect must reach the level of the top Japanese essence.

With the scale of Yan Ya's company, this is simply impossible.

A small company that has only been established for a few years can come up with products that can compete with high-end Japanese brands that have been established for decades?

Even the current morning can't do it.

Unless Yan Ya International has obtained a special skincare formula.

Skincare formulas are not uncommon internationally.

But this kind of thing is often extremely valuable.

Ordinary beauty companies can't take it down at all.

Although Liu Xueran didn't say anything, Yan Ya International's sudden move this time was full of abnormalities.

And because of this.

The pressure they brought to Liu Xueran was great.

If Yan Ya really comes up with a product with an effect comparable to that of a top Japanese high-end brand, the consequences will be unimaginable.

Chu Feng pondered for a moment and asked abruptly: "Does Yan Ya International have anything to do with Zhao Chenggang's Yuanjiang International Group?" ”

Liu Xueran was slightly stunned.

Although she didn't know why Chu Feng suddenly asked this question, she still answered patiently.

"Zhao Chenggang once injected capital into Yan Ya in the name of Yuanjiang Group, so Yan Ya belongs to a subsidiary of the group."

"But now that Zhao Xiang and Zhao Chenggang are dead, Yuanjiang International should also be under Fang Ya'an's name."

At the end of the words, Liu Xueran's voice was slightly deep.

Fang Ya'an is Zhao Chenggang's wife and Zhao Xiang's mother, and now that Zhao Xiang and Zhao Chenggang have both passed away, she is legally entitled to inherit all the property in their names.

And once she gets the assets of Yuanjiang International Group, the threat that Yan Ya brings to Chenyu will become even greater.

More uncontrollable!

Even Liu Xueran can't come up with any effective countermeasures to deal with the upcoming malicious competition.

The only way to do this is to come up with a new product!

A new product of Biyan Ya is a new product!

That being said, Liu Xueran knows that it is simply unrealistic to come up with a new product in a short period of time.

Chenyu's new summer products have just been released not long ago, and at this juncture, it is actually difficult for Chenyu to go further.

Yan Ya obviously came prepared and ate the morning!

looked at Liu Xueran's solemn face.

Chu Feng shook his head and smiled slightly.

"Leave this matter to me."

Since Yanya International is a subsidiary of Yuanjiang Group.

Then this matter would not be a problem for Chu Feng.

Because in his hands, he still holds several agreements.

Several transfer agreements signed by Zhao Chenggang himself!