Chapter 54: Endorsements

Jia Luyuan's father, Jia Cunxiao, is a well-known figure in Qi Province, and it can be said that everyone knows it, and there are many true and false legends. Look at 1 wool 3 Chinese network As a person from Qi Province, you can not know the biggest leader, but to say that you don't know Jia Cunxiao, that is to be laughed at.

He watched, and there was still anger in his heart.

In Qi Province, no matter who dares to treat his son like this, he is looking for death.

He has already asked people to investigate, Song Tian has no background and strength at all, but he squeezed out Qi Fenghe and became the agent of a young man in the Zhao family.

"Hehe, you're still young, do you think you'll be fine if you fall in love with the Zhao family? Zhao Mo is only the seventh heir of the Zhao family, and it is too early to take the throne. Jia Cunxiao thought faintly.

However, Jia Cunxiao didn't plan to make a move now, just let his son deal with it.

"Xiyuan Chemical and Xicheng Media, you will be responsible for it in the future, and you will be given another 1 billion. Defeating Song Tian is what you have to do in the future. Jia Cun said filial piety. Song Tian is an agent, and behind his Jia Cunxiao, of course, it is even more terrifying.

"Okay Dad." Jia Luyuan was even more excited, with a terrifying fierce light in his eyes, and with a strong sense of confidence.

——

Song Tian and Gu Jian were not idle.

"The ad plan is pre-release, so it needs to be changed." Song Tiandao.

"How do you change that?" Gu Jian was like a little woman, looking at Song Tian with a misty gaze.

She felt that she was becoming less and less able to think in front of Song Tian, and almost completely relied on Song Tian.

But she thought that this feeling was really good, and it seemed to be a happy appearance.

Song Tian thought for a moment and said, "Let's talk about why it's called Tianqian No. 2, but don't tell it all." ”

Gu Jian still doesn't understand a little, but it doesn't matter if he understands it or not, it's good that Song Tian understands.

In the reception room of Luyuan Media, Song Tian finished talking about his thoughts, which made the advertising program staff of Luyuan Media a little confused.

"Chairman, what is the difference between this and what kind of sheep and sheep, giving gifts and giving forks and forks?" The ad planners are a bit of a meltdown.

"Of course there is a difference, they are directly brain-bombed, and I am playing mystery." Song Tiandao.

"A few years ago, there was an advertisement for what kind of engine oil, what kind of master's, and it was leaked to play mysterious." The advertising planner disagrees.

That advertisement, Song Tian also knew, as soon as it came up, a group of people asked if you knew what master you had? And then everyone didn't know that everyone was not interested in playing like this every day.

"Haha, that's so mysterious. Let's make it clear that Tiancai No. 2 is a men's perfume with a launch date, but it's just a little mystery in the name. Then get a few more advertorials on the Internet and get it done. "Song Tiandao.

Gu Jian thought for a moment and said, "I think it's okay to do this." The key is that the actors need to be high-end. ”

Song Tiandao: "Just find a few well-known third- and fourth-tier female stars, it is estimated that you can win it for a maximum of two million." "A first-line star, endorsing an advertisement, it is good to have 10 million a year, and one or two million is good for the third or fourth line.

The program staff said: "We are a small-scale test sale, and it is a bit of a loss to invite stars, but I think it is still according to the convention, just ask a few ordinary actors to calculate, plus the shooting fee and venue fee, 200,000 yuan is enough, and the effect is also there." ”

Song Tian shook his head: "If you want to be a surprise blockbuster, you should contact first." ”

The program personnel still felt that Song Tian's idea was inappropriate, and felt that there would be a big loss, so he looked at Gu Jian, after all, in the hearts of the program personnel, Gu Jian was the main master, and the initial contract was signed with Gu Jian, but after knowing that Song Tian was also the boss of Tian Jian, the contract was naturally invalidated.

Gu Jian thought for a while and said to the program personnel: "First come according to Song Tian's requirements." This time, she was also angry with the despicable Jia Luyuan, so she also wanted to make a splash, at least to suppress Jia Luyuan's shocking perfume.

Seeing that the two of them could not move, the program personnel had no choice but to implement it.

Song Tian and Gu Jian drove to the laboratory again, although Tianqian No. 2 confirmed the addition of Crane Grass, but the ratio still needs to be considered. Now this laboratory is rented, and the personnel are also outsourced, but they have signed the corresponding confidentiality agreement.

Moreover, the laboratory personnel did not know the base material of Tiancai No. 2 perfume, and Gu Jian directly provided perfume and crane grass.

"We offer two formulas, a 1 in 3,000 and a 1 in 5,000." The head of the lab said he took out two small bottles.

Song Tian and Gu Jian sniffed separately.

"See if we both choose the same?" Song Tian put his hand behind his back.

Gu Jian also put his hand behind his back.

Then, the two looked at each other and stretched out their hands at the same time, both with two fingers curled.

"That's it, one in three thousand." Song Tian said with a smile.

"Well, I think this one tastes better and is more elegant." Gu Jian said.

"Haha, you mean, enough waves." Song Tiandao.

Gu Jian's face turned red, and he gently slapped Song Tian.

The leader of the laboratory was an old man in his forties, and he couldn't help but be very envious when he saw a young couple of men and women flirting in front of him.

Three days later, news came from Luyuan Media that they contacted a fourth-tier star, Lan Tiantian, who was originally from Qinghe, so she had a lot of cooperation with Luyuan Media before.

At that time, Lan Tiantian was just a small actor in the eighth or ninth line, starring in an advertisement, 20,000 yuan to the sky, and moreover, it was generally contacted by the salesman below, and the original chairman didn't have to come forward at all.

Moreover, Lan Tiantian saw the former chairman of Luyuan Media, that is, the thin old man, who shouted one by one, and shouted well.

But now is different from the past, Lan Tiantian was promoted to the fourth line, and her net income in one year almost exceeded the annual profit of Luyuan Media, so she didn't pay much attention to the people of Luyuan Media.

When someone from Luyuan Media contacted Lan Tiantian's agent, Lan Tiantian agreed to advertise, but made a request.

"Chairman Song, Lan Tiantian said that it can only be the chairman who can talk, and the rest of the people are not qualified." The business person in charge of Luyuan Media called Song Tian hard.

"It's okay to talk, what else does she want?" Song Tian felt that Lan Tiantian couldn't have only such a request.

“…… The price she proposed was relatively high. ”

"How much?"

"Two million eight hundred thousand."

"Hehe, that's awesome." Song Tian sneered.

The price proposed by Lan Tiantian is indeed a bit higher, because she is only a fourth-tier now, and with 2.8 million, she can even invite a second-tier star.

The endorsement fee of a celebrity does not only look at the celebrity's fame, but also the fame and effect of the product.

But if the product is not well-known and does not match the image of the star, the star may also endorse, but often the lion opens his mouth.

And Lan Tiantian's mouth is two hundred and eight, this is not just a matter of the lion's big mouth.

Fourth-tier female stars, one and a half million a year, even if it's okay.

The people from Luyuan Media asked Song Tian: "Chairman, what do you think ......?"

Song Tian nodded: "Let's see you later." ”

"Well, she's going to the opening of a jewelry house this morning, and then we'll be able to meet in the afternoon."

"Okay."

That jewelry store is a famous jewelry chain in Yanxia, a large enterprise, and Lan Tiantian's image is also in line, but people will not ask her to endorse her at all, because her coffee position is not high enough.

The endorsement of this jewelry product is Zhao Ruolan on the front line. And Lan Tiantian just attended the opening ceremony of this store, 150,000 yuan a morning, which is quite good.

Afternoon. In a suite at the Fukai Hotel, Song Tian met Lan Tiantian.

"I can't imagine that Lu Yuan's new chairman is so young." Lan Tiantian said expressionlessly. She didn't take Song Tian in her eyes at all.

"Miss Lan's promotion is fast, she is the fourth line at such a young age, and she will be the first line soon after." Song Tian walked around the house before sitting down. Although Fuquet is from his family, this is the first time he has come to the guest room, but he has been eating more below lately.

Lan Tiantian glanced at Song Tian with contempt: "You still know the classification of stars?" ”

Song Tian nodded slightly: "I understand a little." ”

The classification of celebrities is from the ninth line to the first line, according to income, but also according to actual fame.

Some celebrities are classified as second-tier because of their awesome works, but the actual income may only be at the level of the third-tier.

There is also the other way around.

is like Lan Tiantian, she doesn't have any products, but she is a traffic actress, who is drawn in the fourth line, but has an income close to the third line.

Generally speaking, young and rising actors have high incomes and low coffee positions.

Lan Tiantian said: "You are just a new brand, or a men's model, I didn't want to endorse it." What she means is that for the sake of money, she will endorse, and if the price is not enough, I will not endorse.

"I don't say one hundred and five, you don't say two hundred and eight, a fixed price, two million, one year, all-round endorsements, print and media, etc." Song Tiandao.

Time is very tight, and Song Tian doesn't want to be verbose for a little money.

What he wants is to defeat Jia Luyuan.