As the main leader of SAL in the development of voice navigation devices, Zhao Jianwu is of course very familiar with the major competitors in the industry.

According to the information collected by Zhao Jianwu, TomTom is mainly a high-end navigator, but due to some problems in product upgrading and operation, the company's revenue has not performed well in recent years, with annual revenue of about 1.1 billion euros (about $1.4 billion) in fiscal 2012 and earnings per share of about 0.2 euros (about $0.26), compared with 2011, revenue and earnings have declined a lot.

In 2013, the first and second quarter revenues were even more declining, and the revenue for the whole fiscal year is estimated to be lower than in 2012, so that the company has been declining for three consecutive years, and the company is now basically stuck in the dilemma of weak growth, and the restructuring plan that began in 2011 has not been effective, and the company's stock price has once again fallen sharply, and now the company's total market value is about 500 million euros (about 650 million US dollars), which has shrunk by more than 7% compared to its peak.

This price, Zhao Jianwu on the one hand feels that it is really a bit cost-effective, on the other hand, according to the strength of SAL, now can afford, of course, among them, there is also Zhao Jianwu's ambition to quickly make the navigation system the world's first, the car navigation system is the first derivative of the SAL voice engine, and it is also an important market waiting to enter in the SAL plan.

SAL's personnel and resources invested in this R&D project are also second to none, and Zhao Jianwu has devoted most of his efforts to this product this year. Because the prospects of this market are also hundreds of millions, if it is done well, the prospects are definitely no less than the deep customization work on mobile phones.

Therefore, whether it is Zhao Jianwu or Cai Siqiang, in fact, there are great expectations for the navigation product. In the past year, everyone has personally experienced the glorious history of SAL's development and growth, both in terms of vision and personal ambition are much stronger than before, and the spirit of thinking about problems is naturally very different from before.

The fact that it was smooth sailing in the past has made everyone have the ambition to be the first in the world.

According to Zhao Jianwu's concept, as long as the acquisition of TOMTOM, the industry's leading company, in the navigation market segment, SAL immediately with the strength of TOMTOM into the world's top enterprises, and directly into the high-end market of navigation, if you can really seize the opportunity, combined with TOMTOM's existing channels and brands, coupled with the leading products developed by SAL, Zhao Jianwu feels that the possibility of becoming the world leader of navigation is also very large, if you can really do this position, At that time, it is not impossible that the navigation system developed by SAL will become the standard equipment of high-end cars such as BMW, Mercedes-Benz and Audi.

To be able to enter this high-end automobile supporting market is really a piece of fat and oily fat. A year ago, Zhao Jianwu must have felt that it was already very remarkable to be able to enter a domestic manufacturer like FAW, and a high-end manufacturer like BMW and Mercedes-Benz was unimaginable.

But now Zhao Jianwu not only dares to think, but also has the idea and strength of how to go on.

This change is really too big, sometimes Zhao Jianwu himself dreams back at midnight, it feels like life is also like a dream, if you can really make the navigator into the global high-end car standard equipment this day, Zhao Jianwu will be satisfied.

Not to mention anything else, just with this one product, you can be proud to talk about your children and grandchildren when you are old, think that you are also a well-known figure in the IT industry, and once made the navigator into the world's top brand products, with world-renowned influence. The voice GPS navigator has become an important growth point for SAL.

Now Zhao Jianwu, who has already achieved financial freedom, has little pursuit of money, in his opinion, he is already worth hundreds of millions, and his wealth is still increasing sharply every year, he is in order to realize his real career dreams, and unconsciously his work ideas are not at all like the days of part-time work.

Fantasizing about the day when TOMTOM will be taken down, Zhao Jianwu feels that what he is doing now is what he subconsciously wants to do.

Zhao Jianwu feels that his idea is still quite reliable, because he knows very well the financial situation of the current SAL company, knows that SAL is not short of money now, Gemdale mobile phone side this year's customized income of 50 million US dollars has been accounted for, the game is now divided into more than 100 million yuan per month, the domestic Chinese version of the sala input method built-in advertising revenue signed for two years 450 million yuan, now can get more than 20 million yuan per month.

THE FOREIGN VERSION IS NOW NEGOTIATED WITH GOOGLE ACCORDING TO THE PROPORTION OF DOWNLOAD USERS AND ACTIVE USERS, AND NOW THE NUMBER OF DOWNLOADS OF THE ENGLISH VERSION HAS EXCEEDED 700 MILLION, COMBINED WITH THE PROPORTION OF ACTIVE USERS, IT CAN NOW GET AN ASTONISHING 50 MILLION US DOLLARS PER MONTH.

Thanks to Duke's pay-per-user strategy, the advertising revenue of the English version has far exceeded expectations, and this is not the final number, although the number of Sala downloads has passed the blowout period, the total number is still increasing, and the monthly downloads are still in the tens of millions. And the larger the total number of downloads, the more active users, and the more advertising fees can be obtained.

If you occupy the global English version of the computer input method desktop,There is no problem with increasing to more than one billion computer users in the future,The number of mobile terminals such as mobile phones needs to be calculated separately。 So Sala's foreign advertising revenue is the company's real cash cow.

In this way, by the end of the year, the company's revenue will be converted into US dollars, and there is no suspense that the cash flow reserves will exceed 300 million US dollars, and next year's income is conservatively estimated to be the current major businesses will be able to get a billion US dollars in gross revenue.

Because the sharing agreement of the mobile phone is imperative, it must be much more than the 50 million US dollars in revenue this year, you must know that these are basically obtained without much continuous investment, which is equivalent to the vast majority of net income.

Therefore, in Zhao Jianwu's view, since SAL has such strength, although it is a bit difficult to acquire a company of five or six hundred million US dollars, it is really not a dream.

However, it is obvious that Zhao Jianwu is too simple and too taken for granted about the acquisition of an international company, and the acquisition of an international company is obviously not as simple as he thinks.