The new Nokia mobile device company, which was acquired by SAL, took advantage of the sensational effect caused by the stunning appearance of the new mobile device to launch a related global advertisement, high-profile publicity for its listing, and announced the opening of an online reservation function for global users.

The continuous warm-up in the early stage of research and development, a lot of conceptual promotion through the network, to Duke's improvement of start-up applications, caused a sensational effect in the Munich electronics exhibition, and then the bombardment of global advertising, which suddenly detonated the market.

Within a week of the launch of the online booking information, more than 3 million units were booked in the Chinese market alone, and more than 10 million units were booked worldwide!

This result greatly exceeded the expectations of industry insiders, and also exceeded Duke's imagination. According to the previous estimate, they are preparing to have a monthly production capacity of about 5 million units in the early stage, so that they can sell about 30 million units by the end of the year.

But now in just one week, tens of millions of units have been ordered, a figure that has made the production department of the new Nokia Mobile Devices Company very nervous. Henry is like an ant on a hot pan, and the most important thing to do all day is to find someone to urge the order.

The raw materials originally prepared according to the production capacity of 5 million units now seem to be too little, and according to the current situation, it is possible that the order volume in the first month will exceed 20 million. Henry spends all day with the supply chain team, constantly asking upstream raw material suppliers to increase orders.

"At least 10 million sets of capacitors are guaranteed to be supplied this month, what, there are other manufacturers who have booked them, and they can't provide so much this month?" Terry almost roared and said to this advanced capacitor supplier, "Then you will stop ordering from other manufacturers, either you will give me a guarantee of 10 million sets this month, or you will not come to me again in the future, you know, we need at least 100 million sets of capacitors next year." ”

It took two weeks of hard work to scrape together the raw materials and components of 20 million new phones from various suppliers around the world, many of which were compressed from other models.

After Terry did a good job in the supply of raw materials, the number of new mobile phone reservations on the Internet alone exceeded 15 million units, but fortunately, the new Nokia mobile device company has always made its own mobile phones, and the monthly production capacity of the world's factories exceeds 30 million units.

Now with raw materials, Terry directly stopped a lot of low-end mobile phone orders of 100 US dollars, and after coordination, these orders were subcontracted to Chinese mobile phone manufacturers, such as Gemdale mobile phones that lost voice control authorization and were in turmoil, although the profit margin of these lists of new Nokia mobile device companies is thin, but the huge number of tens of millions can still guarantee a certain amount of profits, at least there is no problem in feeding Gemdale mobile phones due to a sharp decline in sales.

It's just that in this way, Gemdale mobile phone has been reduced to the foundry of low-end mobile phones of the new Nokia mobile device company. Although Mr. Zhong, the boss of Gemdale, is unwilling, he lacks core technology in hand, and he is helpless.

The new production capacity that has been replaced is all on the production of new mobile phones, so that the new Nokia, which is at full capacity, shipped more than 20 million high-end mobile phones in the first month.

The sudden emergence of the new Nokia mobile phone immediately set off a big storm in the industry, and some people exclaimed that the former giants are now rejuvenated, and soon the current Samsung and Apple are tied for three countries, Samsung Apple and the new Nokia.

Judging from the current best-selling degree of the new Nokia models, by the end of the year at the latest, the sales of the new Nokia will return to the top three industries, and the salted fish will successfully turn over.

In terms of high-end market share distribution, Apple alone has the big head, and the situation of Samsung eating the small head will change in one fell swoop, and the new Nokia mobile phone will strongly devour a considerable high-end share, but it is still unclear whether Apple will give up this part of the market share or Samsung. Judging from the current rapid shipment momentum, either the two manufacturers have to give up a lot of share.

Affected by this, second-tier manufacturers such as HTC and LG and Blackberry are even worse, because the original high-end mobile phones of the new Nokia company directly sink to the mid-range, re-agitating the mid-range market pattern, and adding voice recognition and control functions of Nokia's mid-range series of mobile phones, suddenly become competitive.

Because compared with the brand of Gemdale mobile phone, the brand Nokia is obviously more appealing. As a result, the life of second-tier manufacturers is becoming more and more difficult.

The new Nokia has once again rampant in the entire mobile phone industry, scolding Fang Xuan.

For this good development trend, Cai Siqiang, Duke, Dong Feng, Zhao Jianwu and others are naturally celebrating each other, and as for the bigwigs who invested billions of dollars in venture capital, they are even more secretly happy.

Even if the first month is too hard, and some users behind the shipment are prepaid, but judging by the current trend, from next month, the sales of more than 10 million units per month are relatively large, because the first month basically goes to guarantee the network order.

As for the traditional channels, there was basically no distribution in the first month, so after completing the online order, the new Nokia will turn its attention to the traditional channels again, and sell through hypermarkets and professional stores, so that by the end of the year, a total of 50 million to 70 million high-end mobile phones will be sold is a more reliable prediction.

If this goal is really achieved, the rise of the new Nokia will be unstoppable.

Now, it's someone else's turn to live in.

After a quiet period of about a month, Apple issued a patent infringement lawyer's letter to New Nokia, demanding that New Nokia immediately stop infringing on certain Apple patents.

This by Apple's patent technology analysis team,The results obtained by dissecting the new NOne mobile phone in detail,Technically speaking,Because NOne supports 4G function,So part of the implementation of 4G function uses the patented technology applied by Apple,But this before Apple and Nokia both had patent cross-authorization。

However, since the new Nokia is a spin-off from Nokia, legally speaking, the cross-patent licensing between Nokia and Apple is no longer valid and binding on the new Nokia Mobile Device Company.

Apple seized on this loophole and finally started a sharp counterattack from the patent barrier.

Now Apple has only issued a lawyer's letter, and if the new Nokia company does not have a strong response, it will inevitably face a possible patent lawsuit launched by Apple in the future.

At that time, in the local market of the country where Apple initiated the lawsuit, Apple has the right to apply for a ban on the sale of new Nokia mobile phones!

This threat is the most realistic in front of Cai Siqiang and others, because if they are banned from selling, even if the lawsuit is over in the future, the opportunity for sales will be gone. It can be said that Apple's move is a poisonous move that wants to kill people!