Chapter 3 Money-Throwing Advertising

In the end, Chen Jun still had to use his identity as a boss to make Yangmei succumb. Pen ~ fun ~ pavilion www.biquge.info but from then on, Yang Mei looked at him with more disdain in his cold gaze.

A month and a half later, the new company's first software, the instant chat tool MM1.0, was stumbled out under the leadership of Chen Jun.

Almost all employees secretly breathed a sigh of relief. This eccentric boss is very talkative on weekdays, but when it comes to MM, it is rare to listen to other people's opinions, and sometimes even stubborn ten cows can't look back.

And what makes everyone even more headache is bayberry. This strong design manager is always working with the boss. Although everyone also thinks that her idea is right, the person who dares to slap the table with the boss still makes everyone only give a thumbs up behind their backs. It's just that the design manager and the boss are not right, and everyone's life is not too easy. Especially Chen Jun is still recruiting, and the newcomer doesn't dare to be presumptuous when he looks at this atmosphere.

But Chen Jun was also helpless. When QQ was first launched, he also took some detours, but he was able to learn from experience and avoid detours. Although some of his ideas are not yet accepted by everyone, the market is the only criterion for testing the truth.

And just like that, MM1.0 went live. Whether or not I agree with this product from the bottom of my heart, but since it was launched, the operation staff had to spare no effort to start publicizing it.

At this time, Chen Jun surprised everyone again.

At an operational meeting on the eve of the launch of MM1.0, Chen Jun allocated 1 million yuan in advertising expenses to the newly established advertising department and ordered them to find a way to spend the money.

Not long after the Internet started, the Internet business model is still very superficial, that is, it does not take 100,000 a week to buy the most popular top advertising space on the Xinshi Forum with the largest traffic. It's really not easy to spend the 1 million!

Chen Jun's index finger tapped on the table.

"I think you might be a little misunderstood. This 1 million is actually not much. We want our ads to be seen not only on other websites, but also in reality. How to publicize the 1 million in place depends on what good plan you can come up with. ”

One salesman was a little puzzled, "In reality, if you advertise a chat software used on the Internet, will anyone go out of your way to find it and download it?" ”

A software that doesn't even have confidence in the profit model has to spend 1 million yuan for publicity at the beginning, and it can only be said that the boss has a lot of money to burn.

If Chen Jun wants to convince users to use it, he must first convince his own propagandists, "There are still very few Internet users now, and it is obviously difficult to do propaganda among these very few people, and it is obviously difficult to achieve a very big effect." We can think about how to expand the user base from another angle. If there are not enough network users, we will develop offline. With selling points such as low communication rates and the ability to chat with strangers, it is possible to find some users from groups who do not use the Internet at all. And these users have been using our software since they learned to surf the Internet, and the user inertia and dependence will be very high. ”

The person in charge of the advertising department thought about it carefully and somewhat understood Chen Jun's thoughts, "Then our advertisements can be targeted to young people, who are easy to accept new things, and young people who are not rich in funds are also easy to be impressed by tariffs and are more likely to be interested in chatting with strangers." Let's start with campus advertising. ”

Chen Jun nodded, "The idea is very good, let's make a plan first." In addition, students basically do not have crystal brains, and user access is also a problem. Recently, I have discovered that there is now a kind of Internet café that has sprung up in some places, and as long as you pay a certain fee on time, you can access the Internet, which greatly lowers the threshold for Internet access. We can consider working with an internet café to pre-install our software on their crystal brains. ”

Several people have expressed their opinions and provided a lot of good ideas, as long as it is reasonable, Chen Jun will adopt them one by one, and promise, "If your advertising effect is good, 1 million can be added." ”

After the meeting, the entire advertising department was in a frenzy. As an advertising department, the most feared thing is that there is no capital but has to execute, and now I have met a boss with such abundant funds, so that this department is gearing up, eager to try, eager to show off such a good opportunity immediately.

After the meeting, Chen Jun was actually a little nervous. Although his family is not short of money, this is the first thing he does in this capacity. With such a big investment, if it really doesn't achieve the expected effect, his face will not look good. Although he is confident in MM1.0, he is unsure how long it will take to achieve the desired results.

But what can be done now has been done, and other things have to be continued. He convened the design department again.

First of all, he concisely explained his thoughts, "The things that will happen after the 1.0 launch are the business of the operation department and the publicity department, and now my request to you is to launch version 2.0 as soon as possible." ”

Everyone looked at each other. 1.0 has just been completed, and after being busy for so long, I just want to relax a little, and I am preparing for 2.0?

But after doing it for so long, everyone already has a little understanding of this boss's style of doing what he says. I can't help but ask, "We don't have any good ideas for 2.0?" ”

Chen Jun said what he had thought about a long time ago, "We 1.0 already has a stranger search function, which can search and chat with like-minded strangers according to age, gender, interests, hobbies, etc. Now in version 2.0, I plan to launch a group feature. ”

"Swarm features?"

"You don't need to add friends, as long as you have a group number, you can add people you don't know." Chen Jun roughly explained the function of the most basic group.

The design department really didn't give money to run the advertising department obediently, and the most irritating thing was naturally the design manager Yang Mei.

"The idea of a group seems to be good. But 2.0 is still too urgent. We 1.0 has only been tested internally, and we don't know what problems there are after the actual launch, and when the actual use of the problem comes, the user experience is not good, and the lack of user retention is more terrible than the lack of visibility. ”

Chen Jun did not hesitate, "Then assign a team of two or three people to follow up on the update and maintenance of version 1.0, and everyone else will do their best to prepare for version 2.0." ”

Yang Mei glanced at him coldly, "Rush for quick success." ”

Chen Jun ignored her, and the matter was settled.

After these things are done, the next things don't need him to do it himself, just keep an eye on the progress of things.

When he was about to go back after work, the old housekeeper took the initiative to speak uncharacteristically, "Young master, Madam just called to ask about your recent situation, and said that it was ......."

Seeing that he was a little hesitant, Chen Jun chuckled in his heart, he wouldn't want to make any moths.

The old butler looked at his expression before continuing, "I want the eldest lady to come and see you......"

Chen Jun was stunned for a moment, and immediately remembered the arrogant sister who was perfect in all aspects but looked down on this gentlemanly brother, and couldn't help but have a headache. If you let her come, who knows what will happen!

But the old housekeeper's next sentence was, "But the eldest lady refused to come." ”

Chen Jun let out a long breath and said helplessly: "Uncle Li, don't gasp when you speak." ”

The pressure of the 1.0 launch, the burden of the family because of his original owner's affairs, all kinds of thoughts came one after another, and Chen Jun was upset for a while. I decided not to go back today. I've been on this plane for so long, and I've never been outside.

The old butler was a little embarrassed. With the eldest young master's ability to cause trouble, he is really afraid that something will happen again. It's just that the eldest young master can't be stopped by him, so he can only draw two more security guards to follow from a distance.

Chen Jun is naturally no longer the same gentleman as before, and of course he will not have nothing to do.

But he didn't expect that if he didn't look for trouble, things would come to him.