Chapter 676. Crowning [One Change]
After Xia Yuquan participated in the graduation project, because the studio began to operate officially, in order to open up her popularity, she only left her friends in charge, and she also deliberately went to participate in several competitions.
She has the memory and hard work of two lifetimes, and now she has unique resources, which has raised a lot of heights at once, so that she can not lose to others, and even come up with better products.
Objectively speaking, in addition to the sense of beauty, there is still a bit of a shadow of the previous life, plus a bit of inheritance of the relevant spirit, but in fact, it is completely the work of two people in the past.
'New life' is her brand.
Although everyone has always felt that the name of this brand is weird, as long as people who know Xia Yuquan's past, no one has any objections to this matter.
Because they all know that it is precisely because of this, with past experiences, and without the slightest evasion, that Xia Yuquan was able to reach this height today, which is highly in line with her design direction and experience, and has come to an independent aura and characteristics.
At a glance, people can know that this is Xia Yuquan's own work, not someone else's thing, or in other words, it may be borrowed from someone's feelings.
What's hers is hers, as soon as you see the dress, even a little wrinkle, you know that this must have something to do with Xia Yuquan, it's about this intuitive.
Of course, this has a natural relationship with the materials selected by Xia Yuquan.
"Although the concept is very good, but seriously, we have not been said to be cutting corners until now, and I am not satisfied." Xu Xiaoru pushed the heavy glasses, while helping Xia Yuquan to sort out the design, while tapping the inventory in the warehouse, and said to her, "We all use the recycled clothes to process and make things, these people are still willing to pay, if I don't see the grand occasion with my own eyes, I can't believe it." ”
"The essence of people is still more nostalgic." Xia Yuquan said with a smile, "That's why so many people are obsessed with Gu Dong, or want to change the clothes of their parents, grandparents, and sisters into something they can wear." ”
Designing fashion requires cultural heritage in itself.
The most valuable cultural heritage comes from history, that is, a kind of social precipitation.
Therefore, when Easterners make this kind of thing, they often have an advantage over Westerners, because they have a high degree of closeness to their families, and even to put it mildly, because they still have a certain obsession, so in the eyes of others, the correlation between their items will become higher.
"But isn't that true for Westerners?" Regarding Xia Yuquan's explanation, Xu Xiaoru was puzzled, "Between them, doesn't it mean that if someone can't get clothes from their grandparents, such as old clothes, it means that they have not been recognized by their elders?" ”
"It's a relative thing, and the legacy itself needs to be meaningful. If it's just a formality, then their stuff is soulless. ”
Xia Yuquan knew what Xu Xiaoru wanted to express, but this matter was very paradoxical, and she even went out of her way to study it.
"When Westerners change their clothes, more often than not, they just change them to the right size for themselves."
"However, what is our position as a 'new life'? What we hope is that people can re-internalize this dress as something of their own, something that they can wear with pride, and make everyone feel that this dress has been passed down to two generations at the same time, or a spiritual intersection between two people. ”
"So, no matter what, our stuff is ours, and the language we convey is ours. More often than not, we don't just sell clothes, we also encompass our values. ”
"If they don't like it, then they automatically skip over our clothes. If people like it see a few more of our works, they will be quite serious and excited to come over and want to order clothes. ”
“...... That's right, a lot of people came to visit, and they quickly placed orders and paid for them very refreshingly. Xu Xiaoru was already involved in Xia Yuquan's business, so she was able to quickly tell whether what Xia Yuquan said was true or false.
Still, she was confused,
"However, many Chinese people still have hands-on ability, and they also know very well that at this time, everyone can debunk what they want."
But why did you come over to ask Xia Yuquan to design?
Yes, Koizumi is able to design the most suitable clothes. But no matter what, she basically has very little extra cost except for design and production.
This is an unannounced proposition for the entire clothing industry.
Many people don't admit that this can be regarded as a high-end piece of clothing, because of the material and team problems.
Xia Yuquan needs to help reassemble the fabric more often, but the material is completely different between the cloth and the cloth, so why can it be regarded as an independent system?
They quickly tried to lie to themselves and said that Xia Yuquan couldn't take other people's special fabrics.
However, it has led to a lot of splicing trends, but unfortunately this kind of action also depends on talent and face.
What Xia Yuquan can do, others may not be able to do.
So in terms of results, sometimes this kind of thing is not absolute, ugly, and still occupies the mainstream.
"No wonder, there were still a lot of people criticizing us at the beginning, but when it came to the end, everyone was very serious and felt that we were actually not easy, so our business began to slowly improve, is it because of this?" Xu Xiaoru quickly summed it up in his own way, although it made Xia Yuquan cry and laugh, but in general, it was indeed not wrong to do so.
"That's pretty much it, and to be able to do that, you even have to have a high understanding of the fabric, otherwise you'll just ruin the fabric." Guo Ge pushed open the door from the outside in, and then said with a smile, "You used to be entangled in these things, why did you suddenly become interested in this?" ”
"That's not because I think I should learn about the Silk Road. As an ambitious designer, I've already entered this studio, and of course I have to find a way to prepare myself to the best of my ability! Xu Xiaoru didn't feel that there was anything wrong with him at all, and said eloquently.
"I used to have a one-sided understanding of the industry, but now I understand, of course, I don't need to make jokes like before, I can do it how I want to do it, it's very simple, and there is not much burden."
"Yes, it's hard and often confusing to do what we do, but the most important thing is that we always like what we make." Xia Yuquan nodded, saying that he liked Xu Xiaoru's statement very much.
"Yes, it's because of her appearance that she was able to join your work, and she got a lot of trophies!" Guo Ge said, and took out another medal to Xia Yuquan, "I said you, the studio has been established, can you change these championship trophies to the address of the studio by yourself!" What's the matter with sending us Mucha all the time! ”