Chapter 188: Requirements
The days were so busy, Duke kept the progress of his research work, but did not produce any more influential results, and it happened to be dormant for a while.
And to change the mind to the mobile phone design, Bob's team has launched a second prototype version, from the perspective of shape and material use, it is not much different from Samsung high-end and Apple, but there is nothing special, the shape design of the mobile phone industry to the present, it is too difficult to make a breakthrough.
Duke has invented a display that can be bent, but it is only the prototype stage, although Bob knows the existence of this new type of display, but there is no mass production plan at this stage, everything is still in the development process, according to the information obtained by Bob, it is estimated that the second mobile phone can be used.
The first phone had to be based on the existing hardware.
"Bob, what kind of selling point are you going to launch for the new phone?" At the Duke U.S. lab, Duke asked after listening to Bob's brief briefing and looking at the new prototype.
"I think it's still entertainment, and the new phone will have the best sound and video output at the current level, and it will be as good as any of today's models in terms of gaming and audio." Bob said confidently.
"Well, entertainment is a very important function, and I don't think you should go wrong in that direction. But I think the battery life you designed, if you play for a lot of time, you can't support it in a day. If you watch a movie, that is, you can watch more than one movie, and you can't finish both. Duke questioned, "Do you think such a phone with a battery life is enough for entertainment?" ”
"But boss, the iphone is not up to this level, thanks to our powerful operating system, we can save some energy consumption in terms of CPU and GPU, compared with similar mobile phones, we have increased the battery life by about 20%. Therefore, we have an advantage in terms of battery life. Bob argued.
"We're not on a par with anyone. Bob," Duke said, "we have to put ourselves in the user's shoes, and I don't think a phone that can support the user to complete 24-hour continuous operation is not qualified." That's the bottom line I'm giving you. ”
"Absolutely impossible! Boss, this is just crazy, 24 hours of battery life?! Hell, I'm afraid only God can do that. Bob exclaimed. Today's mainstream mobile phones can support up to 4-6 hours of video viewing, which is amazing. Of course, some phones are equipped with a large battery, which can also support almost 12 hours.
However, that adds a lot of weight and sacrifices the thickness of the phone.
24 hours, that's to increase the battery life of the factory by 4-6 times, which is really crazy.
"You're going to find a way, Bob, and you're supposed to be an all-powerful God in this realm." Duke said. "I remember that the previous phone lasted much longer than the current phone, so let's think about it.
In addition to battery life, I also need a phone that stands out from the rest, such as adding an expansion port to connect to a projector or something, so that this phone can take over the laptop in some situations. ”
"Boss, in the past, the mobile phone basically only had the function of making calls, but now, this mobile phone can basically complete all the problems that a computer can do." Bob said with a bitter face, "You see, you just added the features that a laptop should have, which is not a concept at all compared to the previous phones. ”
However, Duke directly ignored this complaint, the phone ran out of battery when it was used, and he didn't encounter this thing once or twice, and the iPhone battery life sponsored by Cai Siqiang's friendship was really too bad.
Now there is an opportunity to invest in the development of a new mobile phone, Duke is nothing else, and the performance of others is about the same, this battery life must be a high requirement. In terms of function, now that the CPU is so powerful, Duke doesn't think it's much of a problem to expand to the office field, just provide an interface for devices such as projectors and printers.
After reading the second prototype, in Duke's opinion, there is still no big progress, if this mobile phone is sold for more than 2000, with the new system after the improvement now, plus full-featured voice control, there is no big problem, because compared to Gemdale's best-selling model last year, it is already a lot stronger.
Even if the brand awareness is poor, but with the hype that Cai Siqiang is currently ongoing, when the time comes, the main domestic market will be, and it should still be very promising for sales to surpass the 20 million units that Gemdale once reached.
It's just that in this way, this model that Duke has high hopes for is limited to the mid-range price range of more than 2000 yuan. In terms of marketing, from the high-end to the low-end field is a smooth push, but the opposite is not, just like Feitian Moutai more than a thousand bottles, now Moutai if there is another packaging and quality of Benyue Moutai sold more than three or four hundred, to ensure that the latter can be a mess, and may even snatch most of the former market.
However, in this way, the high-end image that Moutai has accumulated over the years is soon gone.
Therefore, this positioning cannot be wrong, and once it is wrong, it is difficult to correct it, because SAL is not like Samsung, which can form a complete product line of high, medium and low machines, and now the accumulation of SAL is not enough to support this. At the current stage, the best object for SAL mobile phones to emulate is Apple, taking the route of high-precision and cutting-edge single products to win the world.
By the standard of Apple's iPhone series, the one that Bob has designed now is obviously not enough. Duke hopes that the new phone will be at least about 1,000 yuan less expensive than the iPhone series, which means that the performance and selling point must surpass the iPhone counterpart. Perhaps expanding into the office direction will also open up a new selling point.
When Bob listened to Duke's request and finally realized that surpassing Apple was no longer a dream, not just a slogan, but a task that was really pressed on his shoulders, the fantasy in his mind was swept away, and he suddenly felt like a mountain of pressure. Fortunately, the boss didn't put any budget constraints at all, which gave Bob plenty of room to experiment with ideas.
In this era of intertwined dreams and reality, although Bob is under great pressure, the spirit is extremely high, in the past few years, almost any mobile phone designer with ideas and abilities, will can't help but take the Apple iPhone as an imaginary opponent, but Bob is sure that there is no one with a better software environment than his current one.
With unique voice recognition and intelligent control, a new and efficient gorgeous 3D operating system, and a hardware design without budget restrictions, it can be said that Bob has a more superior software operating environment than the current Apple iPhone designers.
Putting aside Apple's huge brand appeal, purely from the perspective of one product, if Bob can't design a mobile phone that can surpass the iPhone, he can really retire without regrets.