Chapter 546: Huge Repercussions

As soon as the days of Dongfang Qiyang are moistened, the days of other automobile manufacturers will be bitter, and happiness has always been based on the pain of others.

When Oriental Qiyang's Opel China is booming and setting off a storm of luxury cars in China's auto industry, European automakers, mainly German and Italian luxury car manufacturers, are lamenting the loss of the Christmas and New Year golden sales period, lacking the support of China, the main market, and the final sprint of these luxury car manufacturers in 2017 has become the final rout.

BMW, Mercedes-Benz and Volkswagen are much luckier than the Italian luxury car manufacturers, because fortunately they still have direct production factories in China, and despite the great production difficulties caused by the lockdown, at least they can maintain a certain production volume through the stock of parts, so as not to be idle in this golden season of sales.

It's just that their high-end luxury cars have no chance, BMW 7 series, Mercedes-Benz S-class and other high-end luxury cars are now only left in the domestic market only some inventory cars, this sudden concession of high-end market space, has achieved the biggest reason for the high-end flagship version of Opel Oumeijia out of stock.

Even if part of the market is maintained through the BMW 3 Series and 5 Series or Audi A4 and A6 series of localized models, most of this part of the profits actually fall into the Chinese joint venture, such as Audi Chinese shares of 60%, so most of the profits of domestic Audi have to go to the name of FAW, so that Volkswagen's profit level through the production of Audi cars in China is greatly reduced, which is another reason why they are reluctant to take high-end luxury cars to domestic production. Because the Chinese side of the joint venture basically occupies more than half of the shares, the income is much worse than that of direct exports.

The temporary loss of profits is nothing, and more importantly, there is now an unusually strong opponent in the sky, the sudden rise of Opel, which makes the three giants begin to be vigilant. Although this homogeneous Opel car has made little progress in the European luxury car market, it has been losing money in the hands of GM for many years, and it may still be a threat in the ordinary family car market in the past, while the high-end luxury car market has no shadow of it at all.

But now that this is history, no one thought that once Opel fell into the palm of the Chinese, instead of continuing to decline as most industry analysts say, it took the opportunity to rise strongly.

Analysts' predictions are usually wrong, although the views of the three major German auto giants are almost the same as those of analysts, and the lack of GM's support for Opel will be more difficult to move forward, and the prospects are bleak, even if the introduction of the Chinese market will be performed by the operation of the Chinese, but it will not be enough to save such a large car company that is difficult to return.

They unanimously estimated that after the Chinese burned the money to let Opel return to the light for a short time, Opel would still return to its original shape, and for this reason, they did not speak when Dongfang Qiyang bought Opel, and left it to the Opel union and the German government to make decisions.

That's a huge burden, and whoever carries it will be unlucky.

Even if some people occasionally think that the combination of Opel and SAL technology may have some positive effects, it is only to improve the dilemma of Opel making ends meet, and it is far from being solved by one or two technologies to completely reverse the situation of Opel.

Sure enough, when Opel's new improved models were launched in Europe, equipped with smart voiceprint locks and intelligent navigation functions, the new Astra and Vivita, although they attracted some attention, but due to the small extent of the transformation, sales were only slightly boosted, and the conservative style of the European team made the Opel European market move forward slowly in steady growth, and this growth rate was not enough to get Opel out of the predicament.

The large amount of real money invested by the Chinese does not seem to have seen much effect in Europe, which greatly relieved the German giants who have been paying attention to the performance of Opel.

Who knew that a sudden trade war would completely disrupt this rhythm and course.

Although Li Hao, who controls Dongfang Qiyang, is strong, he is not familiar with the European automobile market, so he does not dare to rashly overturn the development plan of the European Opel team and forcibly move forward.

Therefore, the European Opel for the improvement of the model is a small improvement, step by step will SAL intelligent control technology introduced, their first step to intelligent voice control and intelligent navigation, for SAL's intelligent assisted driving and active safety control is not adopted, these technologies are too advanced for them, lack of a large number of verification, with Europe's strict detection and control means, these technologies still need more testing and verification to be introduced into mass production cars.

This is the style of the Germans, but after Li Hao saw the vacancy in the luxury car market brought about by the trade war, he boldly overturned the original plan of steady progress, and directly prepared to fully promote Opel's mid-to-high-end and luxury car products in China, and entered the most lucrative part of the automobile market in one fell swoop.

In order to achieve this goal, Li Hao directly overturned the original models prepared for the Chinese market, and drastically asked the R&D department to come up with a greatly improved new model, not only a significant increase in size, but also technically the current SAL accumulated intelligent technology, according to different market segment strategies into various grades of models.

In this context, several teams from Oriental Qiyang, Sirius Automotive Electronics and Opel European Research Center have joined forces to launch a new model completely for the Chinese market.

The high-end luxury car of the European and American flagship killed the market segment that Chinese had never entered before, and was able to obtain tens of thousands of orders at the pricing level of 880,000, this huge success and its own very sci-fi new model, so that the three German giants have endless regret for not blocking the launch of Opel's new Chinese models.

Now, they are fully watching the decision of the Opel European team to see if the Opel European team will reintroduce the luxury model, which has been very successful in the Chinese market, to the European market. If this is the case, they will use strong blocking measures, this is a very short development cycle of the model, in terms of safety verification does not meet the European Union's verification mileage for a new model, although Li Hao can be unhindered in the Chinese market.

But in the European market, the big three German giants will make Euro Opel remember what kind of rules they should follow.

(Sorry for the delay, a little late)