By winning the huge patent battle with Apple, the reputation of the new Nokia Mobile has risen sharply, and in China, the new Nokia Mobile has been regarded as a national enterprise, claiming that this is the greatest victory achieved by the industry since 1848, and it has a milestone role.

Of course, they didn't know that in secret, the new Nokia Mobile also played against Samsung, Microsoft, Qualcomm and other big bulls, and got the opportunity to get out. These companies have only issued a lawyer's letter, and have not yet entered the litigation process, so everything is quietly like a gentle breeze, and when they come and return, everyone is even more secret.

The new Nokia Mobile is also reluctant to dwell on this, and it is not a glorious thing to let people know that being bullied by so many people is not a glorious thing.

But in the eyes of these angry youths, the new Nokia Mobile has defeated the attack of the behemoth Apple head-on, and it has become a banner of China's industry, and even launched a huge campaign on the Internet to demand that the new Nokia Mobile change its name, after all, the name of the new Nokia Mobile can not reflect the national character at all.

On a well-known web portal, there are good people even for the new name of the new Nokia Mobile to take a lot of candidates for everyone to choose, now a week's voting results show that in the up to more than 3 million votes, choose "Huaxia Mobile Communication Equipment Company" and "Yanhuang Mobile Communication Equipment Company" These two names are the top two on the candidate list, respectively, about 30% of the netizens voted for support.

On SAL's real-name Weibo, the number of netizens who signed in support of SAL also exceeded 1 million.

"Duke, what do you think about the change of the company's name raised by netizens?" Cai Siqiang took these dynamic reports compiled by the public relations manager, which were completely unexpected.

In the face of surging national sentiment among netizens, Duke also scratched his head.

There is no doubt that the emotions of these netizens are a sharp double-edged sword, and if they are well guided, they will greatly consolidate the foundation of the new Nokia Mobile in China.

"But we're not just targeting the domestic market." Dong Feng objected to changing the company's name. "We only sell about one-fifth of our sales in China. After the name change, there may be a large increase in domestic sales, but the foreign market will definitely be greatly affected. After all, the Nokia brand is a super well-known brand at home and abroad. ”

In the face of Dong Feng's opposition, Cai Siqiang was also very hesitant. Because Dong Feng said very reasonably, it was not easy to break Apple's obstacles, and now is the time to catch up, if there are any big fluctuations, the international market is really difficult to open.

"Can't you make the best of both worlds?" Duke asked. "In our agreement with Nokia, we now stipulate that we can only use the Nokia brand for five years, and after five years, the two sides will renegotiate again, and in view of the indifference from Nokia in this patent war, I don't think Nokia will be in the mood to negotiate with us in five years."

Since Nokia and the new Nokia Mobile are now companies that have no direct relationship with each other, except for Nokia's 30% stake in the new Nokia Mobile, in the previous acquisition agreement, Nokia authorized the new Nokia Mobile to use the "Nokia" brand on terminal products for 5 years, that is, from May 1, 2014 to May 31, 2020.

At the same time, an exclusivity agreement was signed, that is, within 5 years, the new Nokia Mobile will not enter the system equipment market, and Nokia will no longer participate in the terminal equipment market.

As soon as Duke said this, everyone remembered that this matter was not so simple.

People have no long-term worries, and the brand that everyone is using now, after a five-year transition period, it is very likely that they will have to give up whether they are willing or not.

"So it's a good thing that we're changing our name now?" Mr. Tsai was also struck by the possibility that Duke had raised. Although the patent battle was won, there were too many luck factors in the middle, and it was basically a miracle that could not be replicated.

If 5 years later, the new Nokia Mobile has another trademark war, then in the face of the dominance in the hands of the other party, Cai Siqiang does not dare to expect another miracle. Thinking of this, Cai Siqiang suddenly remembered the trademark battle of Wang Laoji a few years ago.

"We have to plan ahead." Cai Siqiang suddenly made up his mind, Wang Laoji's brand was still created by his agent, but in the end, the brand worth tens of billions of yuan was still said to be taken back, so that the agent wanted to cry without tears, this tragic lesson If it weren't for the brand licensing agreement with Nokia mentioned by Duke today, Cai Siqiang almost forgot about it.

"But now it's changing, it's not conducive to the promotion of our products, and now it's hard to solve the ban problem, basically now it's starting to resume normal sales, advertising and promotions are carried out in accordance with the new Nokia Mobile, this change is really too big." Dong Feng said bitterly.

It's not that he deliberately complains, but the fact is that for users in overseas markets, who cares that you have contributed to China's national industry? What the angry youth in China talk about may be exactly what they are disgusted with?

"Maybe we can adopt a dual-brand strategy like the navigator product." Because Du Chengyi, who performed prominently in this patent battle, is now qualified to sit on the core management, he couldn't help but cautiously make suggestions when he heard this.

"We still continue to sell under the Nokia brand, and we launch a new brand in China first.

That is, for existing products, we can properly consider the product model as the focus of publicity, and perhaps later we can build the product series into a new brand. Just like Apple's iPhone or iPad, it can now basically be seen as a famous brand. ”

When everyone heard Du Chengyi's new idea, their eyes lit up. Although it costs a lot of money to do this, after all, many brands have to invest in publicity, but considering the severe crisis of brand being taken back in the future, it is also essential to build a brand of its own.

And the sooner the more proactive. Now the launch of the domestic brand, just take advantage of the current good atmosphere in the country, can save a lot of promotion costs, as long as the middle operation is appropriate, in one fell swoop to play a new domestic brand is not an illusion. As for international brands, it would be ideal if they could slowly transition from their current product models.

Now it's not like starting from scratch when there was nothing, now there is a huge production capacity and reliable production quality of the new Nokia Mobile, as long as a new suitable model is launched for the country, according to the current national emotional atmosphere, it is definitely not much worse than fruit powder or something?

This is the best opportunity to launch a dual brand.

PS: The third update! Reward and add more for the book friend "Beauty Jade"! There are also in the evening.