Chapter 297: Investigation
182,34,6,Shu Ya holds a pen,Fill in a few numbers on a piece of paper,There are already a bunch of numbers written on top of this row of numbers,Now it's past 6 o'clock in the afternoon,Shu Ya, who has been staying in the supermarket home appliance sales office for half a day,Still silently observing the response of consumers who came to buy and Feihong color TV promotion personnel。
She is now a professional woman in her thirties, and her external identity is the head of the market research team of Feihong. The stylist selected by Shu Ya was very successful this time in makeup, and basically no one in the mall recognized her as the beautiful wife of the new billionaire Dr. Duke, although the two assistants next to Shu Ya looked too strong.
Feihong shares in this supermarket put a promoter, before the promoter has been told that today there are the company's market investigators will come to investigate, the boss told the forty-year-old sister not to be nervous, just do it on weekdays, and do not have extra actions.
But this person is called Sister Zhang, and the promoter who talks a lot on weekdays is still very nervous, although she doesn't know whether this investigation has a direct impact on her work, Sister Zhang still subconsciously treats Shu Ya and her party as a superior inspection team.
So in the face of the customers who came to the door, Sister Zhang seemed to be more enthusiastic today. As long as there are customers passing by, Sister Zhang will come forward to greet them warmly, and when no customers pass by, Sister Zhang also stays in front of her TV wall, instead of chatting with colleagues who promote other brands next to her.
This supermarket on the edge of the 4th ring of the capital,The location is average,Today is not a weekend,So there are not many people who come to see electrical appliances,According to the statistics of Shuya small half a day,Today it seems to be interested in TV,There are 182 consumers who pass by watching it from the front of the TV series,34 of them are interested in inquiring with the promoter,6 people finally bought the Feihong color TV,And 34 of the people finally asked 3 people to buy other brands of color TV。
During this period, the supermarket sold a total of 20 color TVs. Basically, they are low-end34Inch and 42Inch products,3 customers who ran orders from Feihong promoters,Shu Ya stepped forward to ask the reason,Two of them are because other brands of color TVs of the same size are cheaper50Yuan,The other is that the sample playback effect of other brands looks better。
Similarly, after the explanation of other brand promoters, the customers who come to Feihong for comparison are ultimately dominated by price. In general, for the same size and price, the brand that the customer consults first has an advantage, after all, the customer actually has some tendencies in his mind before choosing to consult.
And when there is a difference in price, even if it is 50 yuan, it is also important for the customer's choice, especially the ultra-low-end products around more than 1000 yuan and 2000 yuan, everyone cares more about the price, Shuya has conducted a simple survey for each buyer, and the customers who come here to buy are either renters from outside the capital, or they are landlords who give rental facilities.
Today's sales of Feihong are about 15,000 yuan, which is not a case of any discount promotion, and in the chat with Sister Zhang, Shu Ya probably understands that this is the regular level, and the average sales are 400,000 to 500,000 a month.
Shu Ya made a simple calculation, this sales gross profit is about 10%, that is to say, this store has contributed 40,000 to 50,000 yuan of gross profit for the company, but the sales expenses, in addition to paying Sister Zhang's salary and social security, are about 6,000 yuan, and more than 10,000 yuan for more than a dozen models of products to enter the supermarket, which adds up to about 20,000 yuan.
In other words, half of the gross profit of this store Feihong is spent on sales expenses. This is not counting the anniversary, National Day, Spring Festival and other activities in the store, requiring Feihong to provide zero profit or even inverted loss-making special models, which is a lot of expenses, although it seems that the sales volume has skyrocketed by hundreds of units, in fact, they are all losing money and making money.
Compared with the gross profit of 10,000 yuan of sales expenses of MI company's e-commerce, Shu Ya wanted to cry when she saw these data, no wonder the sales of more than 10 billion yuan a year came down, and the company could make a profit of hundreds of millions if the company's control expenses were good, and it would be a loss.
This kind of inefficient sales channel is really too much of a drag on the company.
However, if it were not for low-end products, if this terminal interception method was not adopted, Shuya believed that Feihong's sales would have fallen by at least more than one-third. Because Shu Ya saw that similar competitors did not have promoters in this store, very few were sold.
If there is no shocking new product launch, Shu Ya asked herself that there is little way to solve the problem of the century of Feihong. Don't say it's her, it's just as helpless to face this situation with a random person.
Luckily, the company still has Duke. Inadvertently, Shu Ya remembered that hateful guy again. If it weren't for Duke, the company would have had little chance of launching a stunning product, and it would have been easier said than done.
But why did this hateful guy do that kind of thing? There was also a lot of trouble in the city, and the two of them had already had an ambiguous relationship at MIT, and they knew it, but they just thought that they wouldn't stay long at MIT, and when the time came, everything would disappear.
Who knew that the two of them had such a long-lasting relationship, first Suzanne called herself across the ocean and asked to come to China, although Suzanne said many reasons, in fact, Shuya knew that Suzanne actually had only one reason, that is, Duke is now staying in China.
This goblin-like stunner must be an unforgettable and deep-rooted love for Duke. Shu Ya subconsciously felt that her original idea was a little wrong. Time and space have not cut off the affection between the two, and looking at Susanna's situation begging for herself, this foreign girl seems to have reached the point where she can't extricate herself.
For Susanna, aside from this matter, Shu Ya actually appreciates it very much, this MIT man of the year, is actually very talented, compared to herself, Suzanne is more mellow in terms of experience and personality, especially suitable for public relations planning and promotion, MI can do this to this extent, Suzanne is actually indispensable, and her contribution to the president is even greater.
It was Suzanne who mobilized her connections to gradually turn the MI company from a concept into a hot upstart, and today, after the launch of Clement's new product for the deaf and disabled, after Suzanne planned and promoted, it has caused a new sensation in the United States.
Although the learning process is relatively long, the assistive device with such a revolutionary function has become a hot and sought-after item in the market after being widely publicized. It would be nice if there was no Duke in Suzanne's world.
Shu Ya was thinking about it there, and suddenly, she noticed that the two bodyguards beside her seemed to be a little strange, staring in the same direction.
(You may have to guess wrongly in the European Cup, the hot Germany has already fallen into the heat, if it is really Ba Shen who led Italy to win the championship, add a more chapter.) Today 2 more. )