But now, Cai Siqiang feels that he has stood on the cliff.

A backdoor scandal can hit Apple hard, and if the outside world thinks that Duke is not hesitating to hack competitors for profit, and allows its overseas investment funds to take advantage of insider trading, such a blockbuster scandal can also discredit SAL and Duke in the Western world, which can have a very fatal impact on the sales of consumer electronics under SAL.

Cai Siqiang set up Duke as the spokesperson of SAL's product image, and quickly established the high-end market image of SAL's consumer electronics products with young top technology idols, which was a shortcut for the early promotion of SAL products, especially after Duke won the Nobel Prize, Duke's image reached an unprecedented new height in both the East and the West, becoming the top figure in the new era.

It can be said that in Bob. Before Calvin's smear article appeared, Cai Siqiang's marketing method was quite beautiful, and through the blog of tens of millions of Duke fans, it almost didn't cost much to make the product have a good market influence.

But this time Snyder prosthetically played Bob. Calvin's move made Cai Siqiang understand that there is also a huge risk in focusing on Duke, that is, once Duke's reputation is in trouble, it will affect all its products, and Duke's fulcrum occupies too important a weight in the company, which makes him the key point of SAL.

And Snyder directly attacked this key point of SAL this time, SAL's various consumer electronics products in the European and American markets accounted for more than sixty percent of the total sales, it can be said that the European and American markets are the foundation of SAL consumer electronics, and now with the advent of Bob's blockbuster smear article, if not dealt with properly, SAL's foundation will become unstable.

"Director Liao, this matter is listed as the most urgent matter in the company, and now you are responsible for forming a team to deal with the crisis, and you can contact me at any time if you have any needs and questions.

I suggest starting from two aspects, on the one hand, we should work with the company's legal counsel team to conduct research from the legal aspect, and for the untruths in the article and the infringement of our business secrets, we should form a legal team as soon as possible to file legal proceedings and seek justice through legal channels.

On the other hand, the company's public relations team should come up with a crisis management plan as soon as possible to refute the opponent's smear, and then contact various media to try to dilute the spread of this matter, reduce the negative impact on the company, take the initiative to hold a press conference to clarify the facts, and eliminate possible doubts from the media and the public about the company. ”

In a hurry, Cai Siqiang could only think of these, Time Magazine did so desperately this time, so that there was no room for maneuver between SAL and Time Magazine, so in Cai Siqiang's view, this is already a life-and-death business war, and there is no room for reconciliation in between.

If Time is willing to leave itself a certain amount of leeway to communicate with SAL before publication, then Cai Siqiang is also willing to try to adopt a cooperative attitude, and the contemporaries of the weekly magazine will communicate and verify certain points in the article. But Time magazine took this kind of action unilaterally against the norm, and Cai Siqiang had no other way but to take strong measures to fight back.

"Yes, Mr. Cai." Liao Mengna got Cai Siqiang's authorization, nodded to indicate that she understood what to do, and then turned to leave. She is a full-time executive in charge of this aspect of SAL company, and of course she knows the procedures for handling similar matters, but this matter is too influential and may require a lot of resources from the company, so she came to Cai Siqiang to report and ask for instructions.

After Liao Mengna left, Cai Siqiang took the weekly magazine and fell into deep thought. Calvin's article is extremely deceptive and persuasive through seven or eight points of real evidence and two or three points of conjecture, and Cai Siqiang does not have many flaws in logical reasoning, so it is very difficult to seek justice from the legal point of view.

Although Cai Siqiang has been regarded as a veteran of the shopping mall after years of market competition, he still has a feeling of helplessness in the face of such a crisis, which is too tricky, and the measures taken now can only be regarded as a way out in Cai Siqiang's view.

After sitting quietly for a while, Cai Siqiang felt that he should still give Duke a call.

"Someone is smearing me?" Duke quietly listened to Cai Siqiang's relay, and there was a calm that Cai Siqiang did not expect, as if this was a trivial matter. "This should be the second fluctuation of our hidden opponent, but what kind of climate can this little trick become, there is no real evidence, even if you start to fight with them, don't the Americans like to fight lawsuits, this time we will accompany you to the end."

Du Keyun said lightly, "Caicai, you just deal with this matter according to your normal response plan, I think, this is not the worst thing, you don't need to take it too seriously, you can't bring down SAL by relying on these small means, just like I told you, today's SAL is no longer a small company to be slaughtered." Anyone who does it will pay a lot of money. ”

Duke knew that Cai Siqiang might be depressed about the two speculative incidents, and now that it was exposed, he was always a little psychologically unable to let go, "There will be no real evidence for those two things at all, even if they guess some truths, Caicai, you should not know about this matter, the Americans are fighting a lawsuit based on evidence rather than speculation, and we have to fight the FBI lawsuit on this point."

On the contrary, Time magazine may be a little more troublesome in this matter, and according to what you said, they are quite cunning and do not draw any clear conclusions. It may be difficult to catch their sore feet and succeed, you must be mentally prepared for long-term combat in these things, in addition, you must also be aware of the company's management, and do a good job in dealing with the company's sales to a large decline. ”

Speaking of this, Duke still couldn't help but sigh, to put it bluntly, SAL was a fire at the city gate and affected the pond fish, Duke had long known that the CIA had a high-level plan for himself, and he almost died for it, originally after raising the security measures, the wind and the waves were calm for a long time, Duke had forgotten about this matter a little, but now the new events that have appeared one after another have made Duke finally sure that the opponent is actually still watching, ready to strike a fatal blow at any time.

Now it is only natural that their attempts to crack down on the smear and economic aspects should be just a new part of the plan.

Snyder's move, while seriously hitting the reputation of SAL and Duke, may indeed greatly affect Duke's consumer electronics products in the Western market, in this huge market space of tens of billions of dollars, competitors will definitely seize the opportunity to fight back, so it is not unusual for SAL consumer electronics sales to lose $20 or 30 billion in the short term.

If SAL only has these consumer electronics products, it is of course a catastrophe to suddenly face such a blow, which could not only lose tens of billions of dollars in profits every year, but also put great pressure on the company's overall cash flow.

So in the eyes of Cai Siqiang and others, this is a great thing, because it means that one of the troika of SAL's industry is out of control, subverting SAL's leading position in the mobile phone market and smart TV market.

Cai Siqiang is even more afraid that this matter will continue to affect other industries like a domino effect.

"Duke, do you think they're going to continue to attack our other industries?" Cai Siqiang was a little uncomfortable with Duke's light breeze and asked worriedly.

"Probably not," Duke paused for a moment and thought for a moment, "the other industries are our cooperation with two families with very strong backgrounds, and besides, the main markets are domestic, and the CIA and FBI don't have that much energy to do it." You can rest assured. ”

Speaking of this, Duke went on to add, "But I think you can contact the old Li family Eric, they have encountered a lot of things in this regard, and see if he has any good suggestions, and through this matter, you can also see his attitude by the way, as long as there are no problems with these partners of ours, there will be no problems in our other industries." ”

Duke's related Oriental system, whether it is a nuclear energy industry chain or an automotive industry chain, is very different from consumer electronics, and Duke himself does not have a strong presence in these companies, so it is unlikely that he wants to influence these industries by attacking Duke's reputation.

However, the most important thing in this world is the unexpected, and it is good to let Cai Siqiang go to see the attitude of these partners in the crisis of SAL, and if you really want to break up in one shot, Duke is not afraid to start from scratch, after all, whether it is the nuclear energy industry chain or the automotive industry chain, Duke has the key link of the most core technology in his hands.

However, the most important thing is that Duke has now completed the construction of more than half of the nuclear power plant prepared for Billem, so all these changes cannot affect Duke's completion of the transaction plan for Billem, which is what makes Duke pay the most attention, in addition, with Duke's current status and technology accumulation, there is no need to worry about future development.

Money is really a number for Duke, he is not worried about less money now, but more worried that there is too much money concentrated on him, the so-called innocent husband is guilty, he is a rootless and helpless person, and he is rich in such a short period of time, which is a huge threat in itself.

From the current point of view, at least 5 to 10 years, the military has a great dependence on him, and needs to rely on Duke to complete the transcendence of major military equipment, so when the military is not strong and stronger than the US military, Duke's position is as stable as Mount Tai, and no one dares to despise it.

And in the days to come, Duke needs to find a better way to weave a net of protection for himself that can last longer, and become the core of an unbreakable new power, so that it will no longer be slaughtered by others.

Cai Siqiang relieved his nervousness from Duke's relaxed tone, Duke said well, the sky can't fall, SAL even if there is no mobile phone and smart TV market in Western countries, there are still two cash cows of nuclear energy and automobile industry, so why should I worry so much, concentrate on launching a counterattack, and cripple any claws that reach out to SAL is what I should do at the moment.