Chapter 470: Smart Cars (7)
With such a backing, Li Hao, who is in charge of the negotiations at the front, Li Hao of Vice Chairman Li's family, and Xiao Li Chaoren of the Li family in Hong Kong, will have sufficient confidence to negotiate with GM, the German government, the Opel trade union and other relevant parties.
Although the company has set a budget of up to $15 billion for acquisitions, in the negotiations, it is a battle for every inch of land, and there is no open face at all because of the personal friendship between Li Dashao in Hong Kong and the CEO of General Motors.
What is in a hurry now is the side of the German government and trade unions, which are constantly bleeding and fearing that the collapse will cause massive unemployment.
Three months later, when the prototype of the first generation of Dongfang Qiyang's smart car hand-built by Qiyang's flagship car came out and appeared at the Beijing Auto Show, this car built at no expense not only has a stunning appearance, but also has a more shocking intelligence.
The launch of this prototype immediately impressed the Opel trade union and the German government, who believed that technological leadership was better than funding to save Opel. Although the original background of Dongfang Qiyang shows that it has strong funds and is supported by SAL and the Li family in Hong Kong, it does not see that there is anything worthy of absorption and use by Opel in terms of technology.
But now after the launch of the Qiyang smart car prototype, Opel is tempted, with this technology, Opel competitiveness can be greatly enhanced.
But GM hesitated, of course, they also saw the role of this prototype technology for Opel, with this thing, Opel is saved, but it is very likely to set up a strong opponent for themselves, rather than let Opel rejuvenate itself and become their own opponent, it is better to let Opel rot in their own hands.
After a series of complicated and arduous bargaining, the three parties finally reached an agreement:
GM agreed to sell 80 percent of its equity for $1 billion, and at the same time to get the cars sold by GM in Europe and the same platform production as Opel, which means that the cars produced and sold by GM in Europe will use the same technology as Opel cars to maintain the competitiveness of the GM brand in the European market.
Under these conditions, the original pension payment of more than $4 billion was originally paid to the Oubao trade union in 5 years according to the current situation, since the company has no risk of bankruptcy, the Opel trade union does not need to worry, as long as the company is alive and well, it is not afraid that Dongfang Qiyang will repay the debt, after all, most of the factories of the Opel company are now kept on the European territory.
For such conditions, considering that the main sales markets of Opel at this stage are in Europe, if the sales volume goes up, so that the two million production capacity of the European factory can be fully released, Opel can also obtain excellent profits, not to mention that the intelligent technology developed now can make Opel have a better gross profit margin, so Oriental Qiyang agreed to this condition, as for the Asia-Pacific market, it will be produced and sold by Oriental Qiyang's Chinese factory.
In this way, after only paying the first $1 billion in cash, Dongfang Qiyang obtained all the intellectual property rights and brand use rights of the Opel brand as desired after a series of complicated procedures and approvals, and also obtained 80% of the shares of Opel.
Although it is still necessary to pay a lot of money to support the crumbling ship of Opel before the launch of the new smart car, according to internal dynamic calculations, the total estimated budget for absorbing and merging Opel has been greatly reduced to less than 10 billion US dollars.
Moreover, the payment of acquisition funds is more flexible, and many of the original instant payments have become long-term payments, which greatly reduces the one-time consumption of funds. Although Dongfang Qiyang is not short of money, it can have more cash flow, and the operation of the enterprise will be more stable.
What's more, after winning the Opel, now the Opel production line and the Oriental Qiyang production line need to be upgraded to varying degrees to meet the needs of future intelligent car production, and the new intelligent technology developed by the full range of Opel models grafted with the Oriental Qiyang also needs a lot of transformation and testing work, if it is not for the surplus production capacity of the Opel, you can first upgrade the idle production line, and then transform the existing production line after completion, Opel really can't cope with this large-scale action, After all, now they produce more than 100,000 cars a month, and it's impossible to stop doing it all.
For Dongfang Qiyang's production line, their technical level is much weaker than that of Opel, and they must be fully upgraded in accordance with unified standards after the successful transformation of Opel's production line. If the transformation is carried out according to the production capacity standard of one million vehicles in Dongfang Qiyang, to meet the standard of the Opel production line, the estimated budget of the entire project is huge, and it is not enough to smash all the funds saved from the acquisition budget.
Fortunately, Dongfang Qiyang is now financially strong, after the launch of new models and the acquisition of Opel, banks are rushing to come to the door to lend to them, Dongfang Qiyang has tens of billions of loan credit lines from various banks, to ensure that sufficient funds can be obtained at a lower cost at any time, so they are not afraid of shortage of funds at all.
It can be said that in this acquisition case, Oriental Qiyang has a good prospect.
Similarly, for GM, although the transfer of $1 billion is a bit small, but now not only throw away a burden that swallows up cash flow, but also can obtain Dongfeng Qiyang's intelligent technology, to ensure that GM brand cars in the European market to obtain the same competitiveness as Opel, this is a huge gain, it is conceivable that in the future European market, Opel and GM will regain the upper hand, making it extremely difficult for competitors such as Volkswagen and PSA to resist.
It is foreseeable that the European market will turn from a profit-devouring black hole to a new profit growth point. Although GM has to pay a certain price in the Asia-Pacific market, this cost should be much smaller than the gain, and GM can further cooperate with Dongfang Qiyang to share the huge automotive market.
This market is so big, will not be a company will eat down, according to the current planning capacity of Oriental Qiyang, they in the past ten years, at most can do more than 3 million production capacity is amazing, Opel brand radiation scope is mostly in the European market, now it seems that it will shine in Chinese mainland, but for the global car market of 780 million units, this capacity is only a small part of it.
If GM and Dongfang Qiyang can cooperate tacitly and exchange some exclusive technologies, then the sadness of losing market share will be left to the Koreans and Japanese to enjoy, and their days of glory have been long enough. As GM, which has always stood at the pinnacle of the automotive industry, can survive the ups and downs without dying, perhaps the cooperation with Dongfang Qiyang will be another opportunity to revive the hegemony.