Chapter 212: Documentary-style advertising

Wang Jian came to Zhou Yu's office and asked with a smile, "Mr. Zhou, do you have time?"

"You may be seated." Zhou Yu said politely, "Is the preparation of Xinghuo Biological Company going well?" ”

Wang Jian said calmly: "Mr. Zhou, the Institute of Life Sciences sent researchers to guide our company's technicians.

We have also taken over all the personnel and equipment for the AIDS treatment drug program, and the company is already operational.

We are now training technicians and setting up a cell factory, and we will be able to start trial production in about a week. ”

"Artificial blood and various types of cell missiles, it is all medicines, and the purity and safety of the drugs must be guaranteed." Zhou Yu solemnly explained.

The safety of drug production cannot be sloppy, and a slight relaxation of safety supervision by manufacturers will affect the lives of tens of thousands or even hundreds of thousands of people.

Wang Jian immediately assured: "Please rest assured that Mr. Zhou, we will never relax the string of supervision, and we must strive to do our best."

In addition, the production plant has artificial intelligence Luban monitoring, and the quality inspection equipment is regularly inspected by engineers, so there will be no safety production problems. ”

"It's good if you have confidence, what are the requirements for coming to my office this time, whether it is a lack of funds or the transfer of a middle manager." Zhou Yu asked with a smile.

He knew that if Wang Jian had nothing to do, he would not disturb his work.

"Mr. Zhou, the start-up capital of Xinghuo Biological Company is temporarily sufficient, and the personnel have been arranged.

But our Xinghuo Biotechnology Company is not famous at all, even if it has the name bonus of Xinghuo Technology, it is not comparable to internationally renowned pharmaceutical companies.

The most important thing for us now is to spread the word and raise the profile of our company.

Conventional saturation advertising has had a low effect on our company, and I am ready to use a special approach to publicity.

At present, the Institute of Life Sciences conducts large-scale clinical trials on artificial blood, disease screening reagents, cell missiles and other products.

These products are all produced by our company, and we hope that our company's trademark will appear in the clinical trial video published to the public. ”

Zhou Yu asked in surprise: "For such a simple job, you can find Huang Ke, the director of the scientific research center, or Wang Xiaoxiao, the director of the Life Science Research Institute."

They can all agree to your request, which is simply a gesture, is it that you still have additional requirements that you haven't said. ”

Wang Jian showed an embarrassed smile and reported: "Mr. Zhou, I was just about to talk to you."

Now the aroma of wine is also afraid of deep alleys, how can more people know the efficiency of our products without investing in publicity.

I discussed with Director Wang Xiaoxiao that we wanted to make some modifications to the clinical trial records and add some special optimizations. ”

Zhou Yu saw that Wang Jian still wanted to continue talking, he stretched out his hand to stop Wang Jian's complaining, and said, "I understand what you mean, you want Wang Xiaoxiao to change the fixed measures of clinical trial records."

You are not filming an advertisement, how can you ask Director Wang Xiaoxiao to revise the clinical trial records.

Wang Xiaoxiao didn't agree to your request, that is because he has his own bottom line. ”

Wang Jian lowered his head and muttered: "I didn't let Director Wang Xiaoxiao tell lies, I just changed some wording and made these wordings plain, instead of saying something professional and tongue-twisting."

"Scientific research has the rigor of scientific research, and it should not be confused with the entertainment of advertising.

You don't have to change the record of a clinical trial, you can shoot a documentary-style commercial. Zhou Yu gave Wang Jian an idea.

Wang Jian's eyes lit up, and he said excitedly: "Yes, why didn't I think of this method, this is like the famous doctors who used to be disguised as liars in the past, and promoted the corresponding medicines."

At first glance, it looks like a medical science program or a documentary, but it's actually an advertisement.

These people are liars and affect a lot of people, we are a regular product, and we will not exaggerate its effect, so we use this kind of advertising.

It just so happens that the pharmaceutical standard of our product has not yet come down, and it is the best choice to adopt this method, and there is no need for Wang Xiaoxiao to cooperate. ”

Wang Jian immediately took action, found a professional documentary director to shoot it, and made it into an advertisement that looked like a documentary.

The documentary-style advertisement was hung up on the official website of Xinghuo Technology, and the link to Xinghuo Biotech was given.

At the beginning of the documentary, a young man riding an electric car drunk ran a red light, was hit by a car, and fell directly on the guardrail in the middle of the road.

The huge impact force directly caused the iron bar on the guardrail to cut its thigh, and the blood flowed out like a blowout.

Very lucky, at this time, I passed by a vehicle with the logo of Spark Biotech.

Several employees in the car were also discussing the technology company's products.

"The disease screening reagent is really very powerful, and most common diseases can be screened out, especially the diseases caused by microbial invasion, which have the most agile response, followed by various cancers."

"Artificial blood is really powerful, it has hundreds of models, even if we meet a person with a unique genetic mutation blood type in the world, as long as we obtain his hematopoietic stem cells, we can produce the blood he needs.

The yield is still very abundant, and there will definitely be no blood shortage. ”

"The biological antibody of the cell missile is really strong, and it can solve most of the known diseases.

Especially for infectious diseases, it is really a course of treatment, and there will never be large-scale infectious diseases in the future. ”

While they were discussing, the driver suddenly said, "There's a traffic accident patient ahead, and there's a lot of blood there."

"I'm a licensed physician, you cooperate with me, let's go and save people." Said one of the Spark Biological Company employees.

The doctor looked at the patient's condition and immediately ordered: "The femoral artery is ruptured and bleeding, and now it is impossible to stop the bleeding operationally, immediately verify his blood type, we have artificial blood in the car that is transported to the hospital, and quickly establish a blood transfusion channel for him."

After the doctor finished speaking, he quickly checked the blood type and checked the person's health status through the disease screening reagent.

"The blood type is common RH-negative blood type A, but he is an AIDS patient and suffers from leukemia, stomach cancer, liver cancer, drug-resistant tuberculosis, hepatitis B and other diseases, so we should pay attention to our own safety when transfusing blood."

Preparing for their own safety, they immediately started a blood transfusion and sent him to the nearest hospital for surgery.

The chief surgeon said with emotion: "This person has a ruptured femoral artery, the operation is very difficult, from the time he came to the hospital to the completion of the operation, he has flowed five times the blood of his own blood, if it is not for the artificial blood produced by your company, the blood bank does not have this blood to supply it."

After the operation, the patient choked up when he heard that the cell missile could cure his disease, and said, "I learned that I have AIDS, my immune system has been overcome, and I have developed drug-resistant tuberculosis and many cancers.

I knew there was a cure for AIDS, but I didn't have a few years to live, so I didn't go for it.

I really didn't expect that I could still be saved by Spark Technology. ”

At the end of the documentary, the patient underwent various types of cell missile treatment, completely curing him of a variety of diseases.