Chapter 464: Smart Cars (1)
In the face of Cai Siqiang's acquisition move, Duke, who has not taken the initiative to ask about the smart car project for a long time, began to pay attention to the progress of the project, knowing that although the various companies under SAL can make money now, when billions of dollars of real money are invested, if the investment cannot keep up with the pace of investment because of the relevant product research and development, the investment cannot be converted into new wealth, which is of course a failure for Duke, the chief scientist.
After all, Qiyang Automobile is now dominated by low-end products in China, and the sales volume of mid-end products above 150,000 yuan is very small.
After all, the promotion of the brand is a long process, not in a hurry to complete, so the intelligent car research team focused on some of the intelligent assistance systems that were originally used in high-end cars, such as intelligent navigation, intelligent induction wipers, intelligent constant temperature air conditioning, intelligent suspension adjustment system, etc., these technologies are relatively mature, Qiyang intelligent car research team is hoping to be able to achieve on a lower cost basis, to compete with competitors at low cost.
Some of the more high-end intelligent features, such as intelligent voice control, intelligent parking assistance system, dangerous driving tips and other high-end cars, are ready to be realized on the mid-end cars of Qiyang Automobile, which can greatly enhance the technological content of Qiyang Automobile's mid-range cars, thereby enhancing the competitiveness of the mid-to-high-end market of 15-200,000 yuan, and increasing the sales proportion of Qiyang Automobile's mid-to-high-end cars.
I have to say that this strategy, before the acquisition of Opel, is a steady and steady tactic, with a very high cāo as xìng, in this way mainly to improve Qiyang Automobile's products from the low-end to the medium-high and short-term, under the same production capacity conditions, the entire sales and profits will rise in a straight line.
With the current production capacity of nearly one million or so units of Qiyang Automobile, if most of the sales are 15-200,000 high-end cars, then the sales will rise from the original 780 billion yuan to more than 100 billion yuan, and the profit will more than double. So this path is a very safe and enterprising path.
But now with the famous brand of Opel and the related world-class automotive platform technology, it is equivalent to providing a better development opportunity for the newly established Dongfang Qiyang, and it is not surprising that the same technology content of the car, through the Opel brand, is a premium of 20 percent.
If Duke's intelligent automotive electronics technology is properly grafted with Opel's existing manufacturing technology, it can play a mutually reinforcing multiplier effect with the Opel brand.
These unique technologies can effectively improve the safety and comfort of the car, as well as provide drivers with a better human-vehicle interface.
Leveraging the Opel brand base, the new Opel cars that integrate these high-end technologies can even compete head-to-head with luxury cars such as Mercedes-Benz and BMW.
Of course, Cai Siqiang saw such a great opportunity, so he would vigorously promote the acquisition of Opel.
Now, it's up to Duke to contribute to the realization of this strategy on the technical side.
Judging from the current conditions, the so-called smart car is certainly not to make a car robot that can drive itself. From the current level of technology, the price ratio of the development of fully intelligent vehicles is quite low, and the supporting environment is still very immature.
Although it is feasible to realize a car robot that can drive itself according to the current technical conditions, it will take a lot of money and countless expensive sensors to create a car that can drive on its own under certain road conditions.
Because to achieve a self-driving car, it is not only possible to install a GPS system, but also countless various sensors are needed to obtain the current road operation information, and the intelligent system should solve the comprehensive judgment of the driving environment such as roads, congestion, direction, pedestrians, obstacles, etc., and automatically select the best plan for the behavior of the car, and then direct the car to pass, detour, slow down or emergency braking or stop. These simple actions for humans are extremely complex computational processes for intelligent systems.
For example, for the known path, GPS navigation can basically solve most of the navigation problems, but not all road information GPS systems in this world can be updated in real time, you will always go to some unfamiliar roads without GPS path information, at this moment GPS navigation will lose its effect, and must be through real-time image processing to find the road with the GPS system, through a special camera to process the surrounding scenery of the car into 3D images, The optical orientation and ranging system then makes navigation decisions based on the collected information, analyzing where there are roads, pedestrians, and where obstacles such as trees are.
To do this, it is necessary to install various laser sensors, radar ranging systems, stereo camera systems and an extremely efficient computer system for the car to perform complex calculations, so as to approximate all the information that can be easily perceived by the human eye.
It can also be said that this kind of unmanned intelligent driving car in the real sense needs to be concentrated on the use of today's high-end computers, modern sensing, information fusion, communication, machinery, artificial intelligence and automatic control and other comprehensive technologies to be completed.
For most drivers in the real world, who would pay such a high price now just to buy a monster that treats people as fools and is full of all kinds of sensors?
These cutting-edge technologies should be on the basis of special-purpose products such as drones, not mass consumer products that are acceptable to millions of people, so sci-fi smart cars like this can only appear in the race, not in the real world.
(Thank you book friend "When the Sun Loses You" for rewarding again!) )