According to this new plan, Cai Siqiang led the acquisition team to Brussels, the capital of Belgium, again to formally negotiate with the third largest shareholder.

"Hello, Mr. Albert, we meet again." Facing the representatives of the investment company, Cai Siqiang greeted with a smile. "We had a very pleasant last meeting, and we must have been very clear about our position, Mr. Albert, and I am very happy that we can sit together again."

"Hello, Mr. Cai, I hope that the extremely cold weather brought by the heavy snow in Brussels has not affected your mood." Albert laughed. As the head of TOMTOM's investments, he has been in a good mood lately, as the company is expected to emerge from the quagmire of TOMTOM's investment since his last visit to Europe.

The company began to intervene in TOMTOM from about 3 euros this year, and has invested 100 million euros in TOMTOM, with an investment cost of about 2.7 euros per share, which originally thought that this price was already the floor price at the bottom, and made a big profit when it wanted to rebound, after all, the share price of TOMTOM was as high as more than 30 euros in 08 years, who knew that TOMTOM's performance was not as good as a year, so that TOMTOM's continuous decline did not appear to rebound at all.

The stock price is now below 2.1 euros, and the book loss of this investment is as high as 30 percent, and if the TOMTOM share price does not improve by the end of the year, the book loss of 30 million euros of investment will have a serious impact on the company's performance this year. So some time ago Albert was very anxious, knowing that this was the investment he was responsible for, and the losses were so severe that it was enough to shake his position in the company.

Fortunately, a rich and mysterious Oriental came at a critical juncture, and actually proposed a purchase. For a moment, Albert felt that God must have heard him.

"Hehe, it depends on Albert's hospitality." Cai Siqiang said with a smile. "If Mr. Albert had been able to be honest with us in the TOMTOM negotiations, then this cold would have been nothing."

"Haha, Mr. Cai is too careful, our position on this issue has always been flexible." Albert said with a smile that although he was in a hurry to make a move, his years of investment career let him know that he couldn't eat hot tofu in a hurry, and he must have a stable state of mind if he wanted to sell TOMTOM in his hand at a good price.

It's just that Albert is a little strange to this negotiator from the East, after the last intention to negotiate, Albert had asked someone to collect relevant information, but unfortunately, SAL itself is also a newly established company, in Europe can grasp that this company is very strong in the field of speech recognition, especially in the voice input method, and now it has basically monopolized the Chinese and English voice input method market.

However, there is no indication that the company has ever been involved in the field of navigators. So Albert is not clear, why SAL would think of acquiring TOMTOM, but thinking of the acquisition cases of Chinese in Europe in the past ten years, Albert is not strange, Chinese have a strange "pay tuition" theory, although the previous acquisition in Europe did not see success, but it does not seem to have extinguished the Chinese's enthusiasm for acquisition.

Perhaps this Chinese also came to "pay tuition". But it wasn't a dime a dome to him, as he had been worried about SAL's ability to pay, but the information gathered said that SAL had just received a billion dollars in venture capital. Then this problem is no longer a problem.

"Then let's go straight to the topic, we at SAL are going to buy TOMTOM to enter the navigation market," Cai Siqiang said directly. "We have already communicated this position with Mr. Albert last time. But in terms of the purchase price, we also have our own bottom line, and the price quoted by Mr. Albert last time, we think that this 30% premium is too high. ”

"Based on the current situation and future development trend of TOMTOM, I think everyone knows it, so I don't need to repeat it." Cai Siqiang continued. "We acquired TOMTOM, mainly because we value the brand and channel of TOMTOM, in terms of technology, we have our own R&D team, and the products developed have completely different performance from the current navigation products, so we hope to be able to obtain this brand and channel at a reasonable price."

"According to our calculations, we can only accept a 15% premium for this acquisition, and if the premium is too high, we would rather put this investment in brand building and channel building."

The M&A consulting company hired by Cai Siqiang has indeed studied these listed major shareholders very thoroughly, so he knows Albert's current situation and knows that they are eager to erase this hole in investment losses, but SAL is not a philanthropist, so why should they pay for their investment losses completely, Cai Siqiang cut Albert's asking price in half, which not only reveals his strong acquisition intention, but also shows that this company SAL is not determined to win.

"Mr. Cai, I think for the navigation industry, TOMTOM is undoubtedly the best acquisition right now." Albert heard Cai Siqiang cut his waist like this, and his heart became a little anxious, and he couldn't help but try his best to promote TOMTOM, "It not only has a world-class brand and channels, TOMTOM can still maintain the first sales volume in the European market, and it is still the world's leading industry in terms of technology, and the future of this company is not without opportunities." ”

"If TOMTOM can make a big strategic adjustment, change their shortcomings of excessive costs, and launch more competitively priced products in emerging countries, it is still very possible for TOMTOM to re-emerge."

It seems that this investment company has studied TOMTOM very deeply.

It's a pity that these things they can see, but the majority shareholder Gerald has always resisted, although the investment company now has a large number of shares, if it is combined with the second largest shareholder Diabi, it is enough to overwhelm Gerald, but the investment company does not have this time, and they have always focused on investment, and it is not good to intervene in the operation of the enterprise.

And even if Diabi were able to join forces with investment firms, it would take time and new funding to realize the strategy. It's not something that can be solved by sitting down and talking.

(There will be a change in the evening!) ）