Chapter 57: Hunger Marketing?

After Wang Lu said goodbye to the group of friends in the Bird's Nest, he returned home and waited for the Star Spirit Bracelet to go on sale, he was ready to snap up the Star Spirit Bracelet, he was looking forward to the function of the Star Spirit Bracelet, and he couldn't accept the long wait.

[Fenghua Snow Road]: "Most of us in the group have seen the launch of the Star Spirit Bracelet, are you ready to buy it?"

I'm going to buy the Deluxe Edition.,The function of the ordinary version is too poor.,I don't think it's worth it for the Premium Edition.,I value the function of ultra-sensitive light pressure perception the most.,I'm now very irregular in my work and rest time.,I'm afraid that I'll die suddenly.。 ”

[Peerless and Independent Dog]: "I have to buy the Premium Edition, and I want to buy a few more hats with antennas."

On my last business trip to the UK, Nokia's base station equipment went wrong, which caused a large area of 4G network in London to be unusable, delaying a lot of my business.

In the past, satellite phones were inconvenient to use, and the price was too expensive, this time the Xingling bracelet can directly use satellite phones, of course, you have to buy the premium version, and if there is an unexpected situation in the future, you can use this function for emergencies. ”

[Smoke and Rain]: "The Deluxe Edition Star Spirit Bracelet is enough to use, this is the first time I have spent such a high price on a smart device, but I think it's worth the money."

As long as the interval between the new product launch of Diving Star is a little longer, the price of the Xingling bracelet will not fluctuate much, which is very conducive to product value preservation. ”

[Lifetime Love]: "One student party, buying a holographic bracelet consumes up my living expenses, and now I can only pickle wowotou every day, and I am ready to use Huabei to buy an ordinary version of the Xingling bracelet."

[Cupola Cannon]: "You're still blowing water!" The official website of Xinghuo Technology has begun to pre-order the Xingling bracelet, so don't go and book it yet. ”

[Mei Ayayue]: "The payment has been completed, and the deluxe version of the Star Spirit Bracelet has been successfully ordered."

After she finished speaking, she sent a screenshot of the payment order for the Star Spirit Bracelet.

[Fenghua Snow Road]: "It's not that it will be officially released at 18:00, how can you place an order now, Xinghuo Technology does not play cards according to the routine."

[Cupola Cannon]: "Reply to Fenghua Snow Road, optimistic that this is a reservation, it is expected to be shipped before 12:00 on August 2, this is the batch of goods that are scheduled to be produced by the factory."

Wait for the official sale, and the stock will be grabbed.

Even if it is a spot, it also needs the staff to deliver it slowly, it is better to start booking now, and it is more worry-free to book early than to grab the spot. ”

Tenglong Building Spark Technology Company.

The Xingling bracelet is about to be released, and the employees of Xinghuo Technology are working overtime, ready to deal with possible emergencies.

Zhou Yu asked Lin Yun: "Are there many consumers who book now?" It is important to ensure that all orders are error-free and that the equipment is shipped to the consumer in its entirety.

It is also necessary to prevent the price of the Star Spirit Bracelet from fluctuating too much, and crack down on scalpers hoarding in time. ”

"Mr. Zhou, please rest assured, we have more than 130 units of various models of Xingling bracelets in stock, with a total of nearly 4 million units, and the official website has 500,000 units of various models, and other equipment is sold through cooperative channels.

We have partnered with Xinghuo Intelligence to develop AI recognition software that can identify whether it is a manual or machine order.

Even if the scalper uses manual order ordering, it will intercept the scalper's order in time according to the big data feedback of the cargo address.

We are now open to pre-order equipment, and some consumers have already started to pay for pre-order Xingling bracelets in advance, and now the total number of orders has reached 200,000 units, and the luxury version of Xingling bracelets accounts for 73.5%. ”

"The deluxe version of the elf bracelet actually accounts for 73.5%." Zhou Yu asked in surprise.

He didn't expect that there was such a big gap in the sales data of various versions of the Star Spirit Bracelet.

"That's right, that's what the data shows in the background." Lin Yun nodded seriously.

"Xianghua, real-time transmission of sales data to Yuan Keqing, general manager of Xinghuo Precision Manufacturing Company, so that he can adjust the production line configuration in time according to the sales data." Zhou Yu explained Xianghua Road.

At 18:00 on August 1, 2019, the Xingling bracelet will be on sale simultaneously on the whole network.

Xinghuo Electronics began to review orders, and customer service staff began to answer complex questions from consumers, because simple questions were answered clearly by artificial intelligence customer service.

Lin Yun was stunned when she saw the huge amount of data traffic pouring in in an instant, and hurriedly asked Xinghuo Cloud to support the server resources so that the entire purchase process could go smoothly.

At 18:25, the luxury version of the Xingling bracelet on the Tmall platform was sold out.

At 18:32, the premium version of the Xingling bracelet on the Tmall platform was sold out.

At 18:42, the regular version of the Xingling bracelet on the Tmall platform was sold out, and the deluxe version and the premium version of the Xingling bracelet on the Jingdong platform were sold out.

At 18:45, the regular version of the Xingling bracelet on the Jingdong platform was sold out.

At 18:55, the deluxe version of the Xingling bracelet on the official website of Xinghuo Technology was sold out.

At 19:05, the stock of the Xingling bracelet was all sold out, and consumers could only place orders for pre-ordered products.

In the comment area of the official website of Xinghuo Technology, netizens are actively discussing.

"Garbage Xinghuo, and said that millions of units were prepared, and it was only more than 20 minutes before I could buy a Xingling bracelet."

"It's not good to learn anything, but I actually learned to play monkey with Rebus and engage in hunger marketing.

If you do this again, I won't buy the Star Spirit Bracelet, this method is too disgusting. ”

"Hunger marketing is not a good plan, it is very dampening the enthusiasm of fans, the product is really good, and the fame will naturally rise, and it is completely the opposite to want to use hunger marketing as a method to enhance fame."

"Diving Mercury has become a monkey star, let's get ready for a monkey trick that makes people want to die."

"Everyone, go to the official flagship store of Pinduoduo Xinghuo, where there is also a luxury version of the Xingling bracelet for sale, and I have already grabbed one."

"Can you buy something that doesn't go on the same day? Don't buy a 'Spark Bracelet' that would be too bad. ”

"It's all official flagship stores, the goods you buy won't be fake, hurry up, there are few people who know about it now, and there will be no more for a while."

"Xinghuo Technology is understocked, how can it be more than 1 million units per model, and more than 100,000 units at most.

I only bought it an hour later, and it was all sold out, and I was ready to place an order to order one, and it was shipped a month later. ”

Tenglong Building Spark Technology Company.

Lin Yun clenched his palms and said excitedly: "4 million Star Spirit bracelets, all sold out in 65 minutes, our Star Spirit Bracelet is completely popular."

Zhou Yu saw this situation, and he also said happily: "Make products with heart, consumers are not stupid, they can perceive the sincerity in the product."

Xinghuo Technology immediately issued an announcement.

Thanks to the enthusiastic support of consumers, 4 million Xingling bracelets were sold out in only 65 minutes.

We Xinghuo Technology will urgently arrange overtime production in the factory, so that the Xingling bracelet can reach consumers as soon as possible.

When netizens saw this announcement, they immediately boiled.

"Damn, this is too terrifying, it will all be sold out in 15 minutes, if it is calculated according to the average price of 10,000 yuan, then the sales will be 40 billion."

"It turns out that we misunderstood Xinghuo Technology, he really didn't have hunger marketing, the popularity of the Xingling bracelet is really terrifying, and consumers have bought out 4 million products in such a short period of time."

"I thought the Xingling bracelet was a niche product, but I didn't expect it to be so popular."

Under the heated discussion among netizens, the topic of "Xingling bracelet sold out in one hour" came to the first place on the hot search list on Weibo.

Of course, the media will not let go of such a strong news and continue to report on the Star Spirit Bracelet.

"In the New Era of Smart Devices, Xingling Bracelet Sells 4 Million Units in One Hour" Global Times.

"Apple's challenger has appeared, and the popularity of the Star Spirit bracelet far exceeds that of Apple" Southern Weekly.

"Grasp the 5G intelligent era, another huge intelligent platform Xingling bracelet appears" Tencent News.

"Hunger marketing reversal, sales too fast is excellent product quality, product quality determines everything. "Business Daily.

The Star Spirit Bracelet is being discussed on the Internet, because everyone can see that the Star Spirit Bracelet is about to start affecting their lives.