This afternoon, Lan Tianyu asked Fang Ying to come to his office to talk about work.

Back in the office of Blue Sky Investment, Fang Ying was already waiting.

Fang Ying first reported on the progress of her work in recent days. The location of the flagship store of Guyun Jewelry Xiangjiang has been determined, and it will be officially opened in a month at most. Fang Ying has always been personally responsible for the location and decoration plan of the flagship store, and Lan Tianyu has great trust in her ability and has not interfered too much.

Although Guyun jewelry has not yet been officially sold to the outside world, it has completely made a name for itself through the stunning appearance of the Xiangjiang International Jewelry Exhibition. In particular, the two rare treasures of "Tears of the Sea God - Starry Sky" and "Heart of the Sea God" are famous all over the world and have completely established the luxury and high-end brand image of ancient jewelry.

Today, the two met this time to discuss the brand positioning of Guyun Jewelry.

Fang Ying first expressed her own suggestions:

"We registered the brand 'Gu Yun', which was originally a high-end positioning, and this time the Hong Kong International Jewelry Fair, we are a great success, and the public's attention to Gu Yun jewelry is higher than we expected in advance.

What is especially gratifying is that after the world's major media reports, our ancient jewelry has a certain popularity around the world. With such a good foundation, as long as we continue to launch rare luxury jewelry, steadily and steadily, and always adhere to the high-end positioning, I firmly believe that our ancient jewelry will definitely be able to occupy a place among high-end jewelry brands. ”

Seeing that Lan Tianyu had been listening carefully, Fang Ying continued:

"There is no jewelry brand, once Pu was established, it has such a good foundation for our ancient rhyme, and it has even attracted worldwide attention. Now that we have made such a good start, the next main task is not to blindly expand, but to prepare more luxury treasures and jewelry, and maintain the high-end image of our antique jewelry. At the same time, this is also the biggest problem in the follow-up work.

Whether it's diamonds, ruby sapphires, jadeite or high-end pearls, we lack access to high-end jewelry, and it's really hard to keep a portion of luxury jewelry. ”

The number of truly top-notch jewelry is limited, and most of them are monopolized by large companies and big brands that control the source of jewelry. If Guyun jewelry wants to get a piece of the pie, it is simply a fool's dream, and it is absolutely impossible to do it in a short period of time.

Guyun jewelry has a perfect start, and has already established a luxurious and high-end brand image before entering the market, which is definitely a miracle for a jewelry brand that has just entered the market.

But it is not easy to keep this miracle alive.

One of the most critical and difficult problems is that antique jewelry must continue to retain a part of the luxury of high-end jewelry. To do this, it is generally only possible to grasp the source of the jewelry.

The time for the establishment of Guyun jewelry is too short, and even a stable purchase channel is a problem, let alone grasp the source of jewelry. This is because considering this, Fang Ying has always been worried, she doesn't know if the young boss in front of her can solve this problem.

Lan Tianyu knew Fang Ying's concerns, and he did not rush to explain this problem, but first clarified his brand positioning for Guyun Jewelry:

"Your brand positioning for Guyun Jewelry is still on the low side. My plan is to make Guyun jewelry the high-end of the high-end and become the most luxurious jewelry brand in the world. Even if you launch the most ordinary sterling silver ring, the price will be at least more than 100,000 Chinese dollars.

As you said, it's really hard to do that, and it's important to keep some of the most luxurious pieces of jewelry in order to maintain our high-end brand image. But as long as we can do this, the high-end luxury positioning of Guyun jewelry will be truly recognized by the public in a short period of time. This is a once-in-a-lifetime opportunity that we must not miss. ”

"Since Mr. Lan is full of confidence, in this way, Mr. Lan must have a way to solve this biggest problem, right?" Fang Ying's face showed a look of expectation and surprise.

"You're right, we have our own special purchase channels for antique jewelry, and there will definitely be no shortage of luxury high-end jewelry."

The blue sky and rain looked full of confidence, Fang Ying was like taking a reassuring pill, and the anxiety in her heart these days had completely disappeared.

Seeing Fang Ying's surprise and even more high morale, Lan Tianyu threw a bomb at him again: "Our Guyun Jewelry has been established for too short a time, the foundation is too weak, and if we want to develop rapidly, we must take the road of merger." After this auction is over, I have enough money to merge a large jewelry company. ”

This bomb almost knocked Fang Ying unconscious, and she asked curiously, "Has Mr. Lan chosen a merger target now?" Can you let me know? ”

"You are the general manager of our Guyun Jewelry, of course this matter cannot be hidden from you. Originally, I was going to merge with a small jewelry company with a well-established supply line, but now I have a better opportunity."

Lan Tianyu paused, and said in a very firm tone: "The stock price of Xiangsheng Jewelry has plummeted, and there is no successor, so the merger target I chose is Xiangsheng!" ”

Fang Ying opened her mouth wide, her eyes widened, and she couldn't speak for a long time.

As a business elite, Fang Ying's heart is not weak, but she was still shocked when she heard the earth-shattering plan of blue sky and rain.

Before the stock fell, the total market capitalization of Xiangsheng Jewelry was HK$29 billion, and the Qin family held a total of 40% of the shares of Xiangsheng Jewelry.

Blue Sky Rain's plan to merge Xiangsheng Jewelry is not an ordinary difficulty!

The merger of a jewelry company with perfect purchase channels is a plan that has been made before Lan Tianyu came to Hong Kong. The purpose of this is mainly to cover up the origin of those precious jewels in Lan Tianyu's hands.

Since the connection between the Republic of China plane and the end of the world, there are more and more jewels in Lan Tianyu's hands, and if you want to sell them in real life in large quantities, you must find a way to cover up the source of these jewels. Merging with a jewelry company with a well-established purchase channel can be a little cover-up.

If you want to really cover up the problem of the origin of the jewelry, you must control the source of the jewelry in order to solve the problem completely. As the largest jewelry company in Xiangjiang, after years of operation, whether it is diamonds, jadeite and jade, or ruby sapphires and pearls, Xiangsheng Jewelry is eligible to participate in the benefit sharing of the source, which is the most important point of Lantian Rain

(To be continued.) )