The party's press and public opinion work is at the forefront of the ideological struggle, is an important task of the party, and is a major matter in governing the country and ensuring the stability of the country. General Secretary Xi Jinping stressed that doing a good job in the party's news and public opinion work is related to the banner and road, to the implementation of the party's theory, line, principles and policies, to the smooth promotion of various undertakings of the party and the country, to the cohesion and centripetal force of the whole party and the people of all ethnic groups in the country, and to the future and destiny of the party and the country. It is necessary to grasp the party's news and public opinion work from the overall situation of the party's work, so as to attach great importance to it ideologically, be precise and effective in its work, and constantly improve the dissemination, guidance, influence, and credibility of news and public opinion.

The responsibilities and missions of the Party's news and public opinion work in the new era are to hold high the banner, lead the way, focus on the center, serve the overall situation, unite the people, boost morale, become a person, unite people, clarify fallacies, distinguish between right and wrong, connect China and foreign countries, and communicate with the world. This is the basic orientation and clear requirement of the CPC Central Committee for the work of news and public opinion, and it has pointed out the direction for the news and public opinion front to live up to the trust and fulfill its duties. To undertake this responsibility and mission, we must put the correct political orientation in the first place.

Firmly adhere to the principles of party spirit. The principle of party spirit is the fundamental principle of the party's press and public opinion work. To uphold the principle of party spirit, the most fundamental thing is to uphold the party's leadership over the work of news and public opinion. No matter how the times develop and how the media landscape changes, the principle and system of the party's management of the media cannot change. The media sponsored by the party and the government must be surnamed the party, must be grasped by the party, and must become the mouthpiece of the party and the people. All the work of the party's news and public opinion media must reflect the party's will, reflect the party's propositions, safeguard the authority of the party central committee, safeguard the party's unity, and love the party, protect the party, and serve the party; It is necessary to strengthen the "four consciousnesses" and consciously maintain a high degree of consistency with the Party Central Committee with Comrade Xi Jinping as the core in terms of ideology, politics and action. It is necessary to uphold the unity of the party nature and the people's nature and ensure that the news media always serve the people.

Firmly adhere to the Marxist outlook on journalism. The concept of news is the soul of news and public opinion work. The Marxist outlook on journalism is the fundamental embodiment of the Marxist stand, viewpoint, and method in the work of news and public opinion, and is the "fixed star" of doing a good job in the party's work of news and public opinion. It is necessary to carry out in-depth education on the Marxist outlook on journalism, guide the broad masses of media and public opinion workers to clearly understand the essence of the so-called "freedom of the press" in the West, consciously resist the influence of erroneous viewpoints such as the Western outlook on journalism, and be disseminators of the party's policies and propositions, recorders of the situation of the times, promoters of social progress, and watchmen of fairness and justice.

Firmly adhere to the correct guidance of public opinion. This is where the fundamental interests of the people of all nationalities in the country lie, and it is also the most important and fundamental orientation. General Secretary Xi Jinping pointed out that if public opinion is correctly oriented, it can unite people's hearts, gather strength, and promote the development of the cause; If public opinion is misguided, it will shake the people's hearts, disintegrate their fighting spirit, and endanger the cause of the party and the people. It is necessary to persist in guiding people with correct public opinion, and ensure that all work is conducive to upholding the leadership of the Communist Party of China and the socialist system, promoting reform and development, enhancing the unity of the people of all ethnic groups throughout the country, and maintaining social harmony and stability. It is necessary to adhere to the correct guidance of public opinion throughout all aspects and links of news and public opinion work, and implement it in every news and public opinion worker, check at all levels, everyone is responsible, sing the main theme, and spread positive energy.

Firmly adhere to the principle of positive publicity. Unity, stability, encouragement, and positive propaganda are the basic principles that must be followed in the party's press and public opinion work. To do a good job in positive publicity, we must pay attention to improving the quality and level, carry out propaganda with heart and affection, let the masses love to listen and watch, and constantly enhance its attractiveness and appeal. To persist in giving priority to positive propaganda, it is necessary to regard truthfulness as the life of news, adhere to the Marxist standpoint, viewpoint, and method, and accurately report individual facts, and at the same time grasp and reflect the overall picture of events or things from a macro perspective. The key is to grasp the balance on the whole, not only to face up to the problems existing in the work, to face up to the ugly phenomena in society, to stir up turbidity and promote the clean, and to pinpoint the evils of the times, but also to be accurate in facts and objective in analysis.

"Those who know change with the times, and those who know make things as they go." With the development of the situation, the party's news and public opinion work must persist in improving and innovating, and constantly enhance its ability and level. Enhance the pertinence of work, adapt to the trend of segmentation and differentiated communication, and accelerate the construction of a new pattern of public opinion guidance. Promote integrated development, promote the deep integration of traditional media and emerging media in terms of content, channels, platforms, operations, management, etc., and form a modern communication system with three-dimensional diversity and integrated development. Grasp the timeliness and efficiency, the right timing, rhythm, strength, and proportion, and look at the effect from the word of mouth of the masses and social consensus. Strengthen international communication capacity-building, enhance international discourse, and tell China's story well. News and public opinion workers should enhance their awareness of running newspapers, improve their professional ability, change their work style and style of writing, strengthen their moral cultivation, strive to become all-media and expert talents, and strive to produce thoughtful, warm, and high-quality works.