From one starting point to another, seven years of ups and downs have been passed in the American road, and what should be experienced and what should not be experienced are indifferent to it. From the beginning, he was lured into the "wolf's den" by pyramid schemes, and stood proudly in the face of a group of netizens and tongues; Later, in order to know himself and his opponent, he did not hesitate to risk his life and not enter the tiger's den to get the tiger. I used to call myself a team MLM expert, but I never thought that Meilu would be so unbearable, and in the face of the dreams in my heart and the goals ahead, people will always unconsciously selectively go blind. I remembered how high-spirited I was when I talked about "Direct Selling and MLM" on stage, as if I had the truth in my hands, but now it seems that it is just 50 laughs and 100 steps.

Is dropshipping really an opportunity to change your life? I wonder if you are really confident in saying this? After stumbling for 20 years, direct selling has taken root in the land of China, and the green mountains are still there, and the sunset is red several times. Over the past 20 years, the industry has produced a small number of millionaires and multimillionaires, and I know several of them with an annual income of more than 10 million, but the question is, is there more millionaires or refugees in direct selling in China? This question doesn't need to be answered, if everyone has created millions of dollars today, why are you here at this moment? What I've seen is that many people change companies one after another, each time they enter with hope, and then they exit scarred, and many are now on the verge of despair. This industry has created a large number of nomads in the direct selling world, who live like sharks in blood, and flock to every new company opening, scrambling to grab the first pot of gold that has never been reached.

It's easy to get on a thief ship and get off a thief ship, it's not that they don't want to leave, but they have long had no way out. It's not just that they have sworn to be shameless again and again, but also because they have long been unable to integrate into the mainstream of this society. Can dropshipping really make your dream come true and make a lot of money? If the market opens soon enough to join early, it may be possible. But if your heart can't really unravel the hazy veil of direct selling, and you are still stupidly only asking about cultivation and not about harvest, then there is only a dead end waiting for you.

People in the U.S. always say that the system is the secret to success, and many people in the industry say the same today. It's ridiculous that there are still people who go from the crown to the world in the beauty road, and then jump from the world to the world, and then from the best to the yeso, then from the yego to the bedeli, and then to the beyond, and finally do you want to return to the crown? I don't know which system is the best to make his dreams come true and not jump around like a flea. Today, all teams are unstable, there is no hereditary and lifelong career at all, stop kidding yourself!

Now, with all the major companies in recession and management frustrated, what's the solution? The simplest reason for the loss of talent is that you can't make money. From the past to the present and even in the future, greater shocks are being bringed. This business is not built on the consumer but on the operator, and the dealer who left jumped to another company and then went back to take away more dealers from the original company. The whole world is reshuffling the cards, just to see who flops faster, who can seize the opportunity of the future, grasp the needs of talents, and grasp the weaknesses of human nature? This is a business that strikes first and then suffers!

In the past few years since the promulgation of the "Direct Selling Law", the domestic direct selling industry has happened to take advantage of the east wind to burn a roar. How to make your direct selling business easier, more stable, easier to replicate, and more effective is what every direct seller dreams of. The construction of the direct selling system is the top priority of direct selling practitioners, so now many people are talking about direct selling, and the friends who do direct selling are talking about the system, but there are not many friends who really understand the system and understand the system, there are really not many! Newcomers have no way to choose the system, and as a baby who is about to be born, they can only ask for more blessings from their own families.

When it comes to systems, we can't help but explain a few terms:

(1) Group: A group of men and a group of women get together temporarily, and they can be dispersed at any time.

(2) Team: cohesion, common goals, common plans, common directions, division of labor and cooperation to move forward in an orderly manner. Everyone has been to the bar, and in the bar, there are teams and groups. The bands that performed on stage, although small, were a team: guitarists, bass players, keyboardists, lead singers...... They have a division of labor and cooperate with each other, they have common values, common goals, they all love music, this is a team; Looking at the spectators under the stage, there are friends party, birthday party, love and love, everyone has it, this is a group. Looking at the NBA in the United States, although the teams on the court have few people, they have a division of labor, cooperation, and common goals and values, which is called a team; But the audience who watched the game with popcorn in the audience was the crowd. Teams and groups are very different.

(3) System: No matter how big the team is, it is called the system. For example, there are Yeguo, Beideli, N21, Crown, Transcendence, Bright, Huanyu, Huangpu, Guanyu, Zhuojue and other systems in the United States, they are fighting for themselves, only loose alliance and common direction, and lack of real sense of enterprise operation.

(4) System: The above three nouns all refer to a collection of people, and they cannot be called a system in the strict sense. The system does not refer to people, but to the collection of all the software that supports the healthy development of this group of people and this team, and is the aggregate of the power of a group of successful distributors to defend the rights and interests of distributors at the founders' meeting. It is important to point out that the system is only a platform for business support and personal growth for dropshippers, and never guarantees personal success. Kung fu is outside the poem, and if you want to do a good job in the United States, you must have the ability to run a large enterprise. If other industries do well, Meilu may also do well, otherwise, the network of tens of thousands or even hundreds of thousands of people will end up being just an illusion with a virtual appearance and vulnerability.

There is a huge amount of productivity in the system, and how much hard work does it take to build a system? The ultimate purpose of the system is only one, and that is to maximize economic benefits in exchange. People who really understand systems don't talk about vendors, they only talk about their own systems. And the system does not favor the individual, only the consultation line. If one day your side business income from direct selling exceeds the direct selling itself, that's when you really understand direct selling.

In the more than 50 years of history of the beauty road, there are countless people who have tried to make the beauty road in their own way, and the way to find the right way to do the beauty road is as winding as the legend of Christians looking for the Holy Grail. During this long journey, a very small number of successful distributors have built their own systems or systems and developed lucrative businesses, while the vast majority have been reduced to the fuel that keeps the system moving forward. Slightly different from the normal industry, once the direct selling industry fails to climb to the top of the tower, its income is not only self-sufficient, and may even go bankrupt or even ruined, and often at the same time will leave a huge shadow and trauma on the soul, which is also the cruelty of the direct selling industry compared with the normal industry.

Since 1992, when Meilu infiltrated from Malaysia and Taiwan, China to Guangdong and Fujian, Meilu has been crisscrossing the land of China for more than 18 years. It is often said that direct selling usually causes chaos in the first five years of entering a country, but it has been 20 years since direct selling in China, and the market is still chaotic. Orange is orange born in Huainan, and orange is born in Huaibei. Based on the Western concept as the core of the development of foreign products - direct selling, China thousands of years to "benevolence, righteousness, courtesy, wisdom, faith, gentleness, courtesy, thrift" for the characteristics of the Confucian culture has a fierce collision, this rooted in the spiritual level of the clash of civilizations will continue, this may be the higher the popularity of the United Road, the stronger the negative effects and social barriers in the society of the fundamental reason!

Some time ago, I watched "The Way of Heaven" starring Wang Zhiwen, which is very good, the original work is called "Distant Savior", and I was thinking about the cultural attributes of Chinese society. The cultural attributes of Chinese society are "moderation" in Confucianism, "Tao" in Taoism, and "emptiness" in Buddhism. Mean, Tao, emptiness, these words sound very mysterious, in layman's terms, simply speaking, it is to know how to be flexible or mellow. On the surface, Meilu's system is very good, fair, reasonable, and transparent, but when it comes to the Chinese people, it is reasonable for the inherent flaws of the system to be used by others. The Chinese people are too fickle, so countless factions have been formed in Meilu China, large and small, and the so-called leaders are all dominating the mountain, and the method of doing the Meilu is also frequent, and the number of its sects seems to be no less than Jin Yong's martial arts, and the various sects often belittle each other and are self-righteous, and there is no command of the martial arts alliance leader. You must know that in the rivers and lakes, there are often rivers of blood flowing in order to compete for the throne of the martial arts alliance leader, but the rivers and lakes without the alliance leader's command are sometimes even more bloody. As a result, the United States and China are bloody...... In other words, it has become the current rivers and lakes.

The simple and mechanical system of the West meets the fickle Chinese people, and the system is useless no matter how reasonable it is, in short, this is the conflict between the two cultures of the East and the West. At the beginning, the west wind overwhelmed the east wind, because we didn't understand our worship, but everyone later thought about it, Westerners are too stupid and rigid, in fact, many places will become "better" as long as they are a little flexible, so the smart Chinese people will cross the sea to show their magical powers, so the American road has become even the ancestors of the Americans can not understand.

After 16 years of development, Meilu has gone through ups and downs from the initial crowd and restlessness to the shrinkage and collapse and stagnation in 1998, through the crazy rush around 2004, and then to the violent shocks after the introduction of the direct selling law in 2006. At present, Meilu has entered a new stage of development, Meilu in China a dominant pattern has been established, the future market is no longer the competition between Meilu and other companies, but the competition between the major systems of Meilu and between teams, the mutual attack of the major systems will not be reduced, but looking around the four fields suddenly found that the system of competition is just 50 steps and 100 steps, and I can't help but laugh dumbly!

Now every system is talking about "replication", but the strange thing is that it is out of shape when it comes to the third and fourth generations. I'm sure all Meilu people have played or watched the game about copying in training, in fact, this is because everyone is constantly putting their own ideas and practices into the operation, and adding too many personal factors to the system inheritance. Today's direct selling system in China, no matter which company, most of them adopt a "central operation" model. In the central course, each lecturer has his or her own set of arguments, which often confuses learners. For example, a newcomer wanted to learn more, so he consulted with various lecturers and took notes in previous trainings, and then condensed a set of his own rhetoric. In the process of copying downward, the downline learned about his method, and also gathered the knowledge learned from others to form a set of his own rhetoric, so that there will naturally be a big difference in reproduction. As a result, there is another instruction in the United States: "Listening to the east and listening to the west must be nerves, and looking east and west must be chaotic". In order to create enough influence for newcomers, only a very small number of leaders (at least 12%) who are qualified to stand on the stage and perform will always be qualified to stand on the stage and perform with certain awards. In fact, it is impossible to replicate people, let alone 100% replicate, but the vast majority of so-called systems are now using this method.

The system is like a highway, which can help the lower line to open the road, so that it can save a lot of wrongful roads and play the greatest effect. With a system that uses a successful approach, there is also an emphasis on 100% replication. Just like McDonald's and 7-Eleven, success is achieved under the power of copying, but it is not only the store and image that are copied, but also the management methods. At the same time, it is more important to emphasize the 100% replication of the system, if the replication is only 99%, and 1% is not done, it is also equivalent to zero.

Every member of the system highly admires the system they belong to, especially those who have just joined, but they don't know that it is very dangerous to deify a system too much. The role of the system is to help its team function better and maintain the stability of the team, once the system is overly deified, then you will not be able to really understand the system, and it is easier for senior leaders to use it as a tool for making money. Meilu N21 system has promoted a very important book - "Field Experts with Briefcases", which clearly points out that some systems have gone off the rails and used tools and training to make money, which is wrong, and the root of direct selling business is to build a team and sell products. When talking about tools, the Meruyego system also takes "using tools to maintain a positive attitude" as the system principle, but does not say "using tools to make money for team members".

The system is the sum of the supporting elements that are generated for the Distributor to run the direct selling business, which includes: team members, training and education, meeting tools, recognition and incentives, system principles, operating models, and all other software and hardware. The system is the system, in the operation of the system, do not mix the operation of Intrider with the system, and this is exactly what many systems do today, or want to do, which is very dangerous!

At the same time, there is a very important principle in the system: the system is the common brand of the team, respect the system, and do not equate the system leader with the system or even deify, and do not exaggerate and deify the role of the system! Unfortunately, this is the practice that is common in all direct selling systems today.

Why is McDonald's so profitable? It's because they're easy to copy, and they're perfect for copying. As a recognized leader in the global restaurant chain industry, McDonald's has two points that are worth learning from when analyzing its global business model: first, it pays attention to the true value pursued by customers, and "becoming the customer's favorite dining method and place" is the ultimate pursuit of its corporate values; The second is McDonald's global expansion business model. McDonald's is well aware of the importance of "replication" and "multiplication", and can quickly transplant the industrial production, standardized operation, scientific management, strategic planning and business philosophy of Western-style fast food to any restaurant in the global chain operation. At present, McDonald's has more than 850 restaurants in Chinese mainland covering 108 sub-administrative regions in 26 provinces across the country, with a total of more than 50,000 employees. Every time a new restaurant is opened, McDonald's copies the standard "restaurant organization and position management system" to the designated location under the new restaurant organizational structure through the "organizational replication" function of its human resource management system, and quickly establishes a new management system in the branch. It can be seen that McDonald's HR development system carries its efficient management and replication capabilities. Whether it is the value of "100% customer satisfaction" or a successful management model, it needs to be passed on through employees, which is inseparable from the support of a sound HR system. Solving the problem is costly, for the loose management of the direct sales system, in order to achieve such a system, not only staffing is a big problem, even if many systems begin to do quasi-corporatization of the operation of the attempt, the meager profit margins of most members of the system is also a big problem that restricts the development.

The most important part of McDonald's is the replication of the business model, especially in terms of the standardization of personnel. The business requirements of commuting determine that employees are simply replicating behavior patterns, such as a basket of French fries can be fished out after a few minutes in the fryer, and at the same time, all the business behaviors of its employees can be quantitatively assessed, which are restricted by the operating mechanism. The direct selling industry is the opposite, they copy the world's most complex thoughts, concepts, patterns, personalities and the corresponding intricate behavior patterns, which should be the world's most complex project. On the surface, direct selling is a platform that provides an opportunity and model for those who have no funds and no store to finally achieve their own business with the help of the system and hands-on with their own efforts and correct operation, but these are not just personal charm. Direct selling is the business of doing "people", but human nature is subjective, and how to selflessly unite together requires a high degree of wisdom. Skills can be copied, ideas, ideas, and patterns may be copied to some extent, but can personality also be copied? As direct selling, although the system also puts forward some rough line system principles, such as the "five iron laws" of the Meilu crown system, etc., but these principles are rarely restricted, and there is no way to quantify the assessment, the only thing that can be quantified by marketers in their daily operations is that there is probably nothing else except for the performance at the end of the month. Therefore, the real challenge of doing direct marketing is not to be high-level, but how to maintain and replicate the entire group.

If the direct selling system wants to truly grow steadily and become successful, it must be 100% replica of the system culture. 100% replication requires system members to thoroughly accept and copy the core values, principles and standardized content of the system, and then copy them wholeheartedly to others. But in the day-to-day operation of many systems, it is extremely difficult to be able to replicate 100% of the time.

Why is this so? Because the biggest problem with the system is "people" - the operator is a person, and the object of work is also a person. Everyone in the system has different backgrounds, different interests, and different personality traits, and it is undoubtedly a huge challenge to unify them and move on the right track to the same point. The system cannot be 100% effective replication for the following five reasons:

(1) The internal thinking of the system is not unified and unified values cannot be formed;

(2) lack of a core leadership team with rich experience and innovation ability, unable to provide the system with ideological and technical support to solve complex problems;

(3) there are no specialized and standardized templates available for reproduction;

(4) there is no effective and unobstructed replication channel;

(5) There is no attention to detail in the copying, and there is too much personal arbitrariness.

So, how exactly can the system replicate?

First of all, there must be a unified mind and core values. The essential purpose of everyone joining the system is to make their dreams come true through the help of the system, and then pursue the maximization of personal interests. This is human nature, and in order to truly unify our minds, we must respect this fact and reach a consensus on the basis of it, so that we can strive to help everyone achieve this goal. As an "integrated organization", the system must be able to break through the shackles of individual thoughts, have the idea and realm of being able to lead and guide the overall situation at a higher level, and have the idea of "great success and great achievement" for system members, and constantly realize the maximum value of life of "establishing oneself and achieving oneself". With this core value, it is the most solid ideological foundation for 100% replication. Therefore, the actions of senior leaders at all levels of the system play a vital role in the establishment and maintenance of the system's "unified thinking and core values". But the ruthless fact is that too many high-level platforms have one set of one thing under the stage, one thing in front of the other and one thing after the other, so that many systems of "unified thinking and core values" eventually become water without roots and trees. As the old saying goes, teaching by example is more important than teaching, and even the words and deeds of the senior members of the system cannot truly obey and serve the needs of the system, let alone the effective replication of the system. Human nature is complicated, after all, high-ranking people are also human!

Second, form a professional core leadership team. As a system, there must be a group of senior leaders with rich practical experience, strong organization, innovation and execution, and good moral level and personality charm, who can be trusted by team members to form the core leadership team, and at the same time, we must continue to discover and cultivate more excellent leaders to strengthen the core leadership team. Only in this way can the system create a system culture that is consistent with the core values and is accepted by the members of the system, and can it organize and lead everyone to implement it well. But in reality, only a very small number of people at the top of the pyramid can really make money, and many core members who meet the needs of the system are ruthlessly lost, after all, the instinctive need for survival and life will eventually be greater than any unforeseen blueprint, and the final effect that "brainwashing" can achieve is still limited in time.

Third, create a replication template that is specialized and standardized in the system. After carefully summarizing the successful experience, combined with the future development trend, the core leadership team of the system will continue to analyze and study all the problems that need to be solved in the direct selling business, so as to sort out and produce a full series of standardized courses and perfect systematic materials such as "Concept", "Mentality", "Skills" and "Products", especially the textual materials, audio tapes, video tapes and so on of various courses, and carry out comprehensive promotion in the system, so that each member can receive "genuine" standardized education. Such a set of standardized and professional templates is feasible in the traditional industry, but unfortunately it is very unrealistic in the direct selling industry represented by Meilu, after all, these are not productive jobs in this industry, and the company and the system cannot pay you any remuneration for such efforts, so many attempts are ultimately unstoppable.

Fourth, set up a smooth replication channel. The system culture replication must have a convenient information system, such as a professional website, the system QQ group, etc., to deliver the latest information to members in a timely manner and instill the "original" culture. Training and meetings are indispensable for system members to receive unified and standardized education. The system should create a good atmosphere of continuous learning for the continuous growth of members, and carefully design a perfect training plan according to the different stages of the system members, such as newcomers, backbones and elites, so that members at different stages of development can participate in the system training tailored for them, so that members at each stage can master the business mentality and professional skills they should have, so as to effectively solve the problems they face. However, in the direct selling industry, all systematic training needs to be solved by the trainees at their own expense, and the long, high-frequency, cross-regional, and high-cost meetings themselves are one of the root causes of the economic bankruptcy of many marketers. Too few meetings make it difficult for marketers to resist the cold wind from the outside world, and it is also not conducive to the pull of performance; Too many meetings can put a lot of pressure on the marketer's economy, and it's hard to get a balance out there. At the same time, as a nearly completely closed system, the Internet is the enemy of direct sellers, not only has a lot of negative information that is regarded as a flood beast by "successful people", but also has a lot of open information, which is completely unfavorable to maintaining the positive results achieved after "brainwashing". In addition, continuous productive work also makes many direct sellers have no time to mix around the Internet, thus insulating themselves from the Internet and even society.

Fifth, pay attention to details. In order to ensure 100% replication in place, the system must establish and implement an inspection system. By inspecting the implementation of leaders at all levels, the application of various materials by members, and the level of explanation of lecturers, key guidance and strengthening replication are carried out in a timely manner to avoid replication distortion and replication blind spots. From the perspective of results, performance can be checked, but the specific operation process is difficult to check. The business characteristics of direct selling people alone determine that a lot of productive work is difficult to be checked by leaders, not to mention that the arbitrariness in the operation process is too strong - the work object of the direct selling industry is people, and people themselves are complex, and many communications are different from person to person, and there can be a standardized operation process, but it is impossible to have a standardized specific operation template.

As a relatively good domestic system, its core concept emphasizes "correct replication". In the Bedley system, people often say two sentences: "It is not difficult to do performance and high-level, the real challenge is how to replicate and maintain the entire system." "If an organization is not constrained, it will fall apart." These words are very practical and valuable, and they are the biggest problems facing the major systems at present. So many problems have not been effectively solved, but the large and small "systems" continue to repeatedly advocate that their own system is the best in China at various brainwashing meetings, I really don't know where this self-confidence comes from?

Winston Churchill once said, "The only reason people cannot predict the future is because they do not know history." "Then I am convinced that in-depth thinking about the system will help more friends who are interested in Meilu or other direct selling careers to gain insight into the future, and too many life tragedies cannot be repeated again and again.