If someone tells you that there is a marketing model that binds your marketers to loyal customers as fat sheep and slaughters them, and crowns them with all kinds of reasons such as helping others to help themselves, pursuing excellence, and sharing abundance, you will not believe it.

So, Xiao Fei's book "My Diamond Life" will tell you how all this happened.

I don't know the author of this book, Xiao Feisu. As an independent economist, I have studied various economic phenomena by profession, and I have always been interested in direct selling models like Meilu. But as an outsider, I have been pondering why a company that uses lies and deception to wrap itself in the outside, an industry that obviously violates the basic laws of the market, and a so-called business that will succeed in all its bones, can still attract so many people? Why are there so many practitioners who leave scarred after giving their youth, emotions and money, only to be willing to lose their teeth and swallow blood? It wasn't until I read Xiao Fei's autobiographical novel that I finally found the answer.

Please readers, please don't take a seat with the Meilu company and all kinds of countermarks in the book. In fact, this is not just a company, but represents an industry, an industry that sells dog meat with a sheep's head, and an industry that practices pyramid schemes in the name of fake direct selling.

MLM is actually not mysterious, it is just a branch of direct selling. Direct selling is divided into single-level direct selling and multi-level direct selling, and multi-level direct selling is what we usually call MLM. On December 1, 2005, China promulgated the Regulations on the Administration of Direct Selling, which prohibits multi-level direct selling and team remuneration, which is equivalent to a clear prohibition of pyramid selling. However, when applying for a direct selling license from the Ministry of Commerce of the People's Republic of China, some direct selling enterprises promise not to do multi-level direct selling, give up team remuneration, file a single-level bonus system, and also obtain a direct selling license, but in actual market operation, they still use multi-level team remuneration. The Meilu company in the novel is a typical representative of this kind of yang and yin violation, but this is by no means the only one.

The harm to society caused by direct selling companies like Meilu is obvious to all, and the biggest harm is not in the economic field, but in society. The total amount of China's direct selling industry accounts for a small proportion of the national economy, and its impact on the national economy is still very limited, but it has grasped the weakness of human nature, magnified the greed and selfishness of human nature, and inspired a person to pursue a theoretical wealth by unscrupulous means and regardless of conscience, thus making social morality continue to decline and the crisis of trust between people continues to increase. The system of robbing the poor and helping the rich used in the distribution of bonuses of Meilu Company has made the situation worse for the disadvantaged groups and paid an extremely heavy price for the "dream".

Put my ideas in your head, cheat your wealth into my pocket - this is the core purpose of the company's operation. To achieve this, Meilu confined its marketers to its own venues, raised them as obedient burrowing animals, and severely restricted their exposure to normal thoughts and ideas from the outside world.

As a result, one by one, newcomers walked into the venue of Meilu one after another with the dream of becoming rich overnight, and under the temptation of carefully woven lies and distorted values, they burned their youth and passion, and sold their conscience and soul cheaply, hoping to reach the so-called success of Meilu. However, after giving all their light and heat, they realized that they were nothing more than fuel – burned and worthless.

There is a story in ancient Chinese folklore: man, because of greed, will be tempted by the devil, and the devil will take away the soul of the person, so the person becomes a walking corpse. In order to save this person, his relatives need to ask the gods and Buddhas for a lamp of redemption for seven hundred and forty-nine days, and redeem the soul from the devil in order to be reborn.

Xiao Fei's book is a self-redemption for his soul. At the same time of self-redemption, it can not only save countless people who are still addicted to direct marketing and lose their souls, but also can warn many people who are or are about to be tempted by direct marketing to be vigilant and keep their souls from the temptation of the devil. This is an immeasurable merit!

Passing scholars

Beijing, October 21, 2011