Cultural soft power embodies the cohesion and vitality of a country based on culture, as well as the attraction and influence generated by it. Throughout the ages, the development process of a big country has often been a process of increasing hard power such as economic aggregate and military strength, as well as a process of improving soft power such as values, ideology, and culture. General Secretary Xi Jinping pointed out that improving the country's cultural soft power is related to China's positioning in the world cultural pattern, China's international status and international influence, and the realization of the "two centenary" goals and the Chinese dream of the great rejuvenation of the Chinese nation.

Improving the country's cultural soft power is a major strategic task that is "formed in the middle" and "developed in the outside". We should not only deepen the reform of the cultural system, promote the development of cultural undertakings and cultural industries, better build the Chinese spirit, Chinese values and Chinese strength, and consolidate the foundation of the country's cultural soft power, but also not forget the original, absorb foreign countries, face the future, focus on expanding the influence of Chinese culture, promote international communication capacity building, tell Chinese stories well, and show the world a real, three-dimensional and comprehensive China.

Deepen the reform of the cultural system. To provide rich spiritual food for the people and promote the prosperity and development of culture, the driving force lies in reform, and the way out lies in reform. It is necessary to grasp the characteristics of cultural creation, production and dissemination, further give play to the positive role of the market in the allocation of cultural resources, promote the innovation of cultural systems and mechanisms, improve the cultural management system, accelerate the construction of systems and mechanisms that put social benefits in the first place and unify social benefits with economic benefits, form a cultural development environment conducive to innovation and creation, and mobilize the enthusiasm, initiative, and creativity of the whole society to participate in cultural development and reform. Promote the prosperity and development of cultural undertakings, focus on improving the public cultural service system, innovate public cultural service methods, deeply implement cultural projects to benefit the people, enrich mass cultural activities, and improve the standardization and equalization of basic public cultural services. Promote the accelerated development of the cultural industry, focus on improving the modern cultural industry system and market system, and promote the rational flow of cultural products and elements throughout the country; Innovate production and operation mechanisms, improve cultural and economic policies, and use scientific and technological achievements such as cloud computing, artificial intelligence, and the Internet of Things to cultivate new cultural formats.

Vigorously carry forward the Chinese spirit. To realize the great rejuvenation of the Chinese nation, we must not only become strong materially, but also spiritually. The Chinese spirit is the great national spirit cultivated, inherited and developed by the Chinese people in their long-term struggle. To carry forward this spirit is to always carry forward the great spirit of creation, struggle, unity, and dreams, so as to provide a powerful spiritual driving force for China's development and the progress of human civilization. In the long history of several thousand years, the Chinese people have always worked hard, invented and created, always innovated and renewed, constantly improved themselves, always united as one, helped each other in the same boat, always cherished dreams and unremitting pursuits, and promoted China's continuous development and walked in the forefront of the world. On the great journey of the new era, as long as we always carry forward the Chinese spirit and inspire the spirit of the whole nation, we will certainly be able to create a more brilliant miracle on earth and create a better life for the people.

Spread Chinese values. Contemporary Chinese values are the values of socialism with Chinese characteristics, which represent the forward direction of China's advanced culture. China has successfully embarked on the road of socialism with Chinese characteristics, and practice has proved that our path, theory, system, and culture are successful. It is necessary to strengthen refinement and interpretation, expand external communication platforms and carriers, and integrate contemporary Chinese values into all aspects of international exchanges and communication. It is necessary to closely integrate the propaganda and interpretation of the Chinese Dream with the values of contemporary China, and deeply interpret the Chinese Dream from the aspects of philosophy, history, culture, society, and life. It is necessary to pay attention to making it clear and clear from the historical, national, individual, and global levels, so that the Chinese dream can become a vivid carrier for disseminating the values of contemporary China.

Gather China's strength. The people are the creators of history and the main body of practice in the cause of reform and opening up. China's strength is the strength of the great unity of the people of all ethnic groups throughout the country and with the compatriots in Hong Kong and Macao, Taiwan, and overseas Chinese. The Chinese people adhere to emancipating the mind, seeking truth from facts, and realize the mutual stimulation of emancipation of the mind and reform and opening up, and the mutual promotion of conceptual innovation and practical exploration, which fully demonstrates the powerful power of ideological guidance; The Chinese people have the courage to self-revolution and self-innovation, constantly improve the socialist system with Chinese characteristics, and constantly eliminate the shortcomings of the system in all aspects, fully demonstrating the powerful force of institutional guarantees; The Chinese people dare to venture and try and be the first, and their enthusiasm, initiative, and creativity are unprecedentedly high, fully demonstrating the powerful force of the more than 1.3 billion people as the masters of the country and the true heroes to push history forward.

Strive to improve the international discourse. General Secretary Xi Jinping stressed that if you are backward, you will be beaten, if you are poor, you will be starved, and if you are speechless, you will be scolded. At present, the overall pattern of international public opinion is that the West is strong and we are weak, and we often cannot say it reasonably, or we cannot spread it, which shows that China's development advantages and comprehensive strength have not yet been transformed into discourse advantages. It is necessary to focus on promoting the building of international communication capacity, innovating ways of external publicity, using Chinese theory to explain Chinese practice, using Chinese practice to sublimate Chinese theory, and more clearly displaying Chinese ideas and putting forward Chinese propositions. Strengthen the construction of the foreign discourse system, study the habits and characteristics of different foreign audiences, adopt concepts, categories and expressions that integrate China and foreign countries, combine what we want to talk with what foreign audiences want to hear, combine "feelings" with "reasoning", and combine "speaking by ourselves" with "speaking by others", so as to enhance the creativity, appeal and credibility of foreign discourse. Improve the ability to tell stories well, focus on telling the stories of China, the Communist Party of China, socialism with Chinese characteristics, and the stories of the Chinese people, and display the image of a civilized power, an oriental power, a responsible power, and a socialist power, so that the image of contemporary China will continue to establish and shine in the world.