For the time being, the project can be prepared first, even if the funds are not yet available.

"Demacia: Dragon's Blood" will not worry about money, on the contrary, Dimension Entertainment also hopes that it can invest more money in it.

But the penguins certainly don't do it.

The League of Legends project, after all, is not just a matter of Dimension Entertainment. If they want to make a related movie, they must go through the penguins.

Now Penguin Pictures regrets it very, very much.

Zhang Yanping recently complained to the group's top management more than once at their senior management meeting.

What he complained about was that after the "Glory" project was established, Wedo Entertainment followed up and established the "Night Hunter" project. According to the agreement between the two parties, Penguin Pictures has the right to invest up to 45% of the production funds and take 50% of the revenue.

But it's a pity......

At that time, the "Glory" project was established, with a total investment of 800 million yuan, and the penguin followed half, about 360 million. This money, of course, is nothing for the entire Penguin Group, but it is still a very significant investment for Penguin Pictures.

No one knows if the League of Legends movie will be a success.

In Wedo Entertainment, the project was set up to make "Night Hunter", that is, VN's independent film, with a total investment of 500 million yuan, which made Penguin Pictures feel empty.

Zhang Yanping made his own decision at that time, and he gritted his teeth to keep up. But although he is the boss of Penguin Pictures, the money has to be approved by the group headquarters. The group headquarters believed that the investment in the two films was too risky and did not allow investment, so he had no choice but to stop.

In this way, they Penguin Pictures can only occupy five percent of the most basic IP licensing benefit distribution on "Night Hunter".

At that time, I didn't think anything was wrong, and I thought it was to avoid risks.

Now, when "Glory" is a big success, and "Night Hunter" can't lose with his eyes closed, Zhang Yanping really wants to scold his mother - I don't know how much performance he lost!

But what can be done? It was a decision made by my side at the beginning, and now I have to admit it with my eyes closed.

If you don't get on the Night Hunter car, you can't miss the next car.

"Demacia: Dragon's Blood", as the second part of the Demacia trilogy, is bound to be a movie that cannot fail, and it would be a fool not to get on the bus.

For the investment in "Dragon's Blood", it must be full.

On "Glory", Penguin Pictures has fully seen the huge potential of film adaptation of this series.

With a box office of 10 billion, this income is enough to make their investment a lot of money. The domestic box office is divided, excluding the theater chain and the distributor (Dimension Media), and the rest of the revenue distributed to Dimension Entertainment is about 30% of the total box office. This money alone is 1.8 billion, and in half, Penguin Pictures can earn 900 million, and the return on investment is already 300 percent.

And the overseas box office is not so much, but after all, the base of the overall box office is here, and the profit will not be too low.

But for a big-hit movie, box office earnings aren't all at all. In Hollywood, the box office revenue of a movie may only account for one-third of the overall revenue of the film project. Other income can be operated through offline film leasing, online broadcast copyright, TV station broadcast copyright, and peripheral copyright......

There are 10,000 ways to recover profits, all depending on ability.

The development of copyright in China is not as sound as that of Hollywood, but in recent years, with the improvement of online broadcasting and copyright awareness, the value of peripheral copyright operation has become higher and higher.

At least not like it used to be, with a dime to be seen.

"Glory" has already made a lot of money for Dimension Entertainment and Penguin Pictures by relying on the box office, and all other peripheral operations are all additional income.

What's more, its excellent results are not only good in the domestic market, but also in the global market.

According to the estimates of the corresponding departments, this part of the revenue, the two parties can also recover the profit calculated in billions.

And for penguins, they are actually more profitable.

You must know that the ownership of the IP of League of Legends is still in the hands of Penguin.

After the success of "Glory", the profits that Wedo Entertainment was able to distribute refer to the profits generated by the film. box office, copyright distribution of the film, commercial licensing of the character image formed around the film......

Except for these movie-based profits, the rest has nothing to do with Wedo Entertainment. In terms of commercial licensing of character images, if it is a movie-based character - such as the image of the prince played by Peng Yuyan, or the image of Glen played by Chris Evans, then Wedo Entertainment and Penguin Pictures will share the revenue generated by these images.

But if you only use Galen and the prince, such as anime images and original painting images, then it has nothing to do with Wedo Entertainment.

And a bigger piece of income is still in the game.

During the period when the box office explosion of "Glory", penguins and fists were not idle. In addition to cooperating with Wedo Entertainment to promote the movie, they also carried out large-scale operations within the game.

For example, all the heroes that appear in "Glory", the game skins are sold at a limited-time discount, and the 'glory' themed skins of the prince and Galen have been released......

With this piece alone, they don't know how much money they made during that time!

Just make a skin, do a discount campaign, it's much easier than making a movie, and you can make a lot of money at all.

In the game industry itself, traffic monetization is easy and fast, not to mention, it has a sentimental bonus, and it is too easy to form a mythical marketing event with the marketing of the G-spot.

The influx of new users, the in-game sales are massive, and esports are gaining traction......

Penguin Pictures' investment of more than 300 million yuan in "Glory", even if it is not counted at the box office, I am afraid that it will be able to return to its original cost and make money through these things!

Zhang Yanping is now very glad that he chose to negotiate a cooperation with Wedo Entertainment.

Otherwise, where can you achieve such an effect if you do it for others, or simply make your own?

It's a real win-win.

With both sides having a relatively good willingness to cooperate, the contract negotiation for the second part of the Demacia trilogy, "Dragon's Blood", is very smooth.

Due to the previous cooperation agreement, in fact, Penguin Video and Wedo Entertainment have nothing to talk about, and the most main contract framework has been established as early as the very beginning of the IP cooperation adaptation, and there is not much to change.

The two sides will each have a full investment quota, with 55% of Wedo Entertainment and 45% of Penguin, and the two sides will each share half of the movie revenue on "Dragon's Blood", just like the movie "Glory".

The preliminary preparations for "Dragon's Blood" have been carried out, and it is scheduled to start filming before June next year, and the filming and production speed will be as fast as possible, so as to catch up with the Spring Festival file at the end of next year, that is, the year after tomorrow.

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