"The product is produced, but what about the market? It can only be produced and sold by itself! Your father and I went all over the electrical market, and we almost knelt down for people, let alone the supermarket, and their reason was very simple: the products that could not be sold could not occupy space. Those who asked for our goods also put our products in the corner, because, your father set a very high price, the profit of electrical products is relatively high, and your father because of the quality requirements, the price of copper sheets in is even higher than the price, had to increase the sales price, at that time, I hope that your father can make a little profit, and your father said: just a little profit, all let out, but also higher than the price of others, so, simply do not let, he said, the current concept of consumption, the price should not have a big impact, product quality, is the capital ...... of survival"

"In the end, it was your grandfather Xu Zhiyang's help, through his old man's relationship, all his colleagues, students, well, yes, your grandfather Xu Zhiyang was a doctoral supervisor, and he was always his student in a decoration company, so for the sake of the teacher's face, we first used our products."

"The products go out, but before the sales channel is opened, these products are just a joke for a company, and it takes time for customers to recognize our products."

"You know what? At that time, the sales of electrical appliances in the market were only enough for us to eat. In this way, when I returned to the factory, your father always gossiped and joked with me, of course, more topics, not to consider ifs, but to think about the hope and longing for the good...... At that time, I don't know how we survived, we slept, less than four hours a day, back to the factory, we had to start the machine to produce plastic parts by ourselves......"

The heavy topic and heavy tone infected Su Qingyu's heavy heart......

"There is always an end to darkness, and the dawn is just around the corner! A month later, your grandfather Xu Zhiyang's student called us to ask for goods, son, do you know what this means? The first time is your grandfather's face, and this time, it is the recognition of our products...... He said that from other customers into the product, often encounter a few days, need to repair, replace the socket switch, and the use of our products, so far are very calm, although these are small things, but because of these one, will have a great impact on their company's image, and also to work hard to replace. Although the price of our products is high, he still focuses on promoting it to customers, in order to give you Xu Zhiyang's grandfather's face, and want to improve the image of their company through our products, that call asked us to stock ...... in his company"

"In this way, a year later, when our trademark was officially approved, our products have been launched in the country......"

"It's really a bright day, Mr. Wolf of the German Cole Company, I don't know where, I learned about our 'origin', and directly found our factory, think about the scene at that time......" Xie Lianyu smiled: "When Mr. Wolf saw our dilapidated plant and equipment, he was very disappointed, but your father, insisted that 'the plant can be built, the equipment can be updated, and people's will, morality, thoughts, and ideas are the key!" Let him accept and agree to try. ”

"Walker has launched the latest technology product: where people can reach it, all use 12V low-voltage electricity. You must know that low-voltage electricity does not skip the fire, but it has higher requirements for the conductivity of the contacts, because what they need is not the contact, but the contact surface, these theoretical knowledge, you should have learned in school. Their products are controlled by computers in all directions, for example, you can implement all-round monitoring of your home anytime and anywhere, even if you are not at home for half a year, you can also be in the field, through the phone, control the opening of the window to ventilate when the weather is good; All electrical products, you can control them remotely through the phone, as for fire prevention, waterproofing, gas leakage prevention, these are the most basic. The biggest feature of their company is to save energy, they use six sets of circular passwords, no one can solve them, so it is known as the safest and lowest power consumption product in the world. ”

"At that time, your father and I were very optimistic about the prospects of this product."

"Although Mr. Wolf agreed to try it at our factory, he left a drawing and asked us to produce the quality product they demanded within three months......"

"Bitter, tired, at that time, it was really all sweet, because there was a goal and a direction; Three months, when we handed the sample to Mr. Wolfe, Mr. Wolf was still a little unconvinced; A week later, the sample passed the technical data test of the head office, and I really wanted to laugh when I remembered the skeptical and unloaded look on Mr. Wolfe's face when he said 'OK' to your father, and of course, with a few feelings of gratitude to Mr. Wolfe: I can see that he took responsibility for whether or not to choose our factory to try. ”

"The general manager of the merchant is a businessman, and after the product has been approved, Mr. Wolf also put forward the condition: to take 51 percent of the company's shares, and the conditions are also very attractive: to pay for the purchase of the plant and all the equipment, to repay the loan in annual instalments, and the interest is calculated according to the interest on the loan of a German bank. At that time, your father was really called ' In particular, he avoided the topic that the Chinese were already very rich, and dismissed Mr. Wolff's idea of wanting to hold a controlling stake, and also agreed to give us a loan to purchase plant and equipment, and the final condition was that domestic products should be sold at our own prices, export products, give 20 percent of the profits, and be fully allocated and operated by the head office, you know, our profits are 50 percent. ”

"This is how our company developed, and among them, there is your father's talent, but it is more really luck."

Ignoring the occasional intimacy between his parents, Su Qingyu listened with relish.

"To return to your grandfather Xu Zhiyang's 200,000 yuan, we didn't politely add interest, because, we know that your grandfather won't ask for it. When your grandfather Xu Zhiyang got the money, he just glanced at your father coldly and said two words: 'Very good!' Even the tea was not invited to drink, and the excuse drove us out. ”

"Although we are a little inexplicable, we have no resentment in our hearts, we just can't figure it out, and your father, maybe guessed something, but he didn't tell me." Xie Lianyu looked at Su Yuedong: "Until your father and I were invited by the US business department of the head office to go to the United States to inspect the market and travel, when we came back, I think your father should have completely understood your grandfather Xu Zhiyang's thoughts." I remember that at that time, your father and I were in a hurry to go back, because your grandfather's death day was approaching. Fortunately, on the day of your grandfather's death, we rushed home, and as soon as your father got off the plane, he hurriedly gave him the Hua Shengton navel oranges he brought back from the United States, which can be the best variety in the world, and your grandfather Xu Zhiyang is engaged in agriculture, we all thought this was the best gift. ”

"What I didn't expect was that when your grandfather Xu Zhiyang took the gift from your father and read the English on the box clearly, he directly smashed the five-kilogram box towards your father: 'Get out!' , he only said this one word. ”

"Your father was reluctant to let the box fall to the ground, and after he came home with the box of oranges, he never spoke, but faced the picture of your grandfather, and smoked silently...... Later, in addition to the products of the German head office, our company only produced one series for the domestic market, son, do you know why the price of our electrical appliances is three times higher than others? Because, our products are actually silver-plated, not for decoration! It's not a thin, polished decoration in a few days. ”

"After the domestic production was reduced, I questioned your father, and he just shook his head knowingly, and until now, he has not explained the reason to me, but fortunately, the international sales of Kohl's products are very large, and even if we produce them behind closed doors, we will not worry about no business. I suppose, son, even if we are the stupidest, we should know your father's mind, right? ”

"Hey-" Su Yuedong let out a long sigh and gently put his hand on the stack of materials: "When your grandfather died, his eyes were always staring at these materials...... he didn't blink to death, as his son, I was really ashamed of him...... But I also used to spend a lot of time on the theory of fruit trees, from varieties to plant protection and cultivation...... But until now, I'm still only limited to theory, and I still don't know much about it...... "Looking at the booksl behind me that are incompatible with an entrepreneur, there are no business books, and some are just fruit tree books and dictionary bookshelves."

"Dad, if I can ......" Su Qingyu was a little impulsive.

"No, son, don't be impulsive, as your parents, I just want you to live happily and do what you want to do and like to do. Although I hope that my son can fulfill my wish for me, I also want my son to have a happy and happy life, I think, even if it is your grandfather, he will not blame you; Don't be like your father, until now, I still spend every day in confusion, fortunately, I have your mother. Su Yuedong smiled lovingly.

"Hmm-" Su Qingyu wanted to speak and stopped: "Understood, Dad!" Then I'll go out first! Before leaving, Su Qingyu left a bright smile on his parents.

"Wait for my son!" Su Yuedong seemed to be aware of his son's thoughts, and he added: "You should consider the path you should take from the individual, the family, and the society to all aspects...... and there are three gangs of heroes - go!" Nodding at his son, Su Yuedong smiled.

"I'm grown up, Dad, I'm going to be eighteen soon!" Su Qingyu grinned, nodded heavily at his father, and walked out of Su Yuedong's study......

"Well, yes, you have grown up, so we will not control your thoughts, we just hope to be your friend and your solid backing......" Father's words also entered his ears from behind as Su Qingyu left......

At the end of this chapter, please see the next chapter, "The Choice of Dreams".