While Fan Zhe was busy with the first film he directed in his life, a work that was being produced by Wedo Entertainment was quietly completed.

The first season of "Amber Sword" was completed in May.

This work, when the project was just established and put into the production process, the company's marketing promotion was already unfolding.

The response has been good.

In the past two or three years, Wedo Entertainment has built a relatively strong reputation in many fields with one successful work after another.

The reason why the word 'firm' is used to describe it is mainly because there are not enough works produced by Wedo Entertainment now, and it is like a TV series, just one. Most of the others are still concentrated in the animation circle.

Now, the public's understanding of Wedo Entertainment mainly stays in one thing: this is a boutique company, mainly doing animation.

The huge success of "Fantasy Three Kingdoms" has made them famous in the film and television industry. But after all, it is just a work, and this kind of successful fame is just duckweed for the time being, although the fame is big but empty, and it is mainly concentrated in the industry. After all, for ordinary audiences, they love to watch dramas, love to watch stars, and may even pay attention to the director, but the production company ...... Most of the time you just ignore it when you flash into your eyes.

If the production company wants to make its reputation into the hearts of the audience, it will take a longer time and the accumulation of more successful works.

However, in the 'animation circle', especially in the domestic animation circle, the reputation of Dimension Entertainment is not small.

"Special Events Task Force", "The Evolution of the 4.6 Billion Ensemble", "Full-time Master", ...... The three successful works have made the name 'Dimension Entertainment' successfully enter the hearts of many audiences who love them.

Although the audience of these three works is not the same, the continuous success has brought a certain degree of influence in this relatively niche circle.

So, when Dimension Entertainment announced their new project, "Amber Sword", it did attract a considerable number of people who were interested in it.

At the same time, this original work also has a certain degree of popularity, at least much stronger than "4.6 Billion Ensemble" and "Task Force", and it is a fantasy work, and the audience is not small.

Fans of the original book are also a force to be reckoned with.

In addition, in the production of this work, the painting style of Wedo Entertainment is the royal style of painting. It's not as curious or niche as "Task Force" and "Four Billion Six Billion Ensemble". The style of the animated version of "Amber Sword", the characters should be beautiful and beautiful, they should be beautiful, they should be vicious, and the scenes are beautiful, even if they are against the undead, they will not be too disgusting - there are still dark and deep ones, after all, it is not a children's film.

These elements all determine the audience for which this work is facing, and it is a more popular group of animation lovers.

All the factors added up to make "Amber Sword" have attracted a lot of attention before it was launched.

At present, the company is very concerned about the operation of IP. For example, after the announcement of the project, the relevant staff established a corresponding fan group, including posting some design drawings and some small peripheral gifts to maintain the popularity.

All in all, Amber Sword is a work with quite high expectations, not even weaker than the sequels of some anime masterpieces.

This is even built on the fact that Dimension Entertainment hasn't fully turned on their propaganda machine.

At the moment, after the production of "Amber Sword" has been completed, the propaganda machine is in full swing.

First, an official announcement was thrown, announcing that the work was completed and would be launched soon.

Just a notice has already triggered a lot of students who are looking forward to the work. Many, many fans of the original book have also begun to be interested in this work - mainly the design drawings released in the early stage, which are really attractive.

Then, a large wave of scene pictures and illustrations were released; Then, it's a very sincere trailer, which is edited into a lot of very popular animation actual pictures, which detonates the excitement.

For example, the protagonist Brando and one of the heroines, the merchant girl Roman, escaped from the search of the undead; For example, the protagonist of the glimpse fights against a golden magic tree; For example, Fort Ridden burns in the thick of the flames of war, the armies of the undead drive away human refugees, and there are skeletal dragons flying through the sky......

These pictures with a good degree of restoration of the original work make a considerable number of viewers or potential audiences, whether they are animation lovers, or fans of the original work, even many passers-by, are very interested in this.

These pictures and animations have been made into some emojis and signatures, and have been disseminated through official accounts, Weibo, and hot posts on Tieba, and have formed a certain degree of public opinion.

At the same time, forums and gathering places for various animation enthusiasts, including some official account articles related to the animation circle, have also had a lot of discussions about "Amber Sword". Between the words, there is a sense of anticipation for this work.

"When will the feature film be launched?"

"I don't know yet."

"Oops, I've seen the trailer, it's like an explosion!"

"I can't wait, when will I see it!"

"Without Amber Sword, I'm going to die."

……

There are many comments like this in the whole circle.

Even, due to the reputation established by Wedo Entertainment in the TV series "Fantasy of the Three Kingdoms", some of the word-of-mouth outside the animation circle have made many viewers who rarely watch animation interested in it.

Including Chen Yu, a popular student who became popular through that TV series, while the crew was filming new works, he didn't forget to post a Weibo to help the owner promote it.

Actually, he himself is looking forward to this animated work.

The marketing department controlled by Wu Jingtong has succeeded in creating popularity before the work is launched.

In addition to accumulating more audiences for the work, this kind of pre-warm-up also has an important goal, that is, to increase the bargaining chips for the commercial negotiation of the next work.

At the same time as the company announced the completion of the production of the animated version of "Amber Sword", the business department of "Dimension Entertainment" was already working hard for the launch and sales of this work.

In fact, the initial contact was already underway as early as when the project was first established. It's just that the result of the negotiation has not come down, with Ye Jiayi's character, of course, she wants to strive for greater profits, and at the same time, she also needs to choose a platform to strive to push the value of the work, and even the entire IP, to a higher position.