Summer is coming, and there is a big event in the animation circle.

The fourth season of "Amber Sword" is about to be launched.

The launch of this animation is quite a bit of the return of the king.

"Amber Sword" is a fist product in the animation of Dimension Entertainment, starting from the popularity of the first season, to the back, several parts have been completed, and the popularity is stronger than the other.

There is no doubt that today's "Amber Sword" has established the status of the first national comic, and no one can shake it.

It's just that the results are good in China, and there may be some other companies and fans of other works who are not convinced, but the popularity of "Amber" is not limited to China.

In Hong Kong, Taiwan, East Asia, and especially in Japan, the stronghold of the animation industry, "Amber" is one of the most anticipated animation works every year.

In the audience market of the world's major animation industries, every time "Amber Sword" is about to be launched, there are countless animation lovers, eagerly hoping that it can be launched as soon as possible and can be seen as soon as possible.

The audience of animation is actually very large.,Far larger than the so-called two-dimensional circle、House circle。

The really huge market lies in those pan-animation enthusiasts.

They don't stay home, and they don't think they are two-dimensional, and even the two-dimensional is still the object of ridicule in their mouths.

But they'll watch the animation. Pirates, Hokage...... The so-called migrant worker anime is too stupid to look at as a derogatory term. This is the most commercially valuable thing, no matter what kind of work, as long as enough people see it, its commercial value will be infinitely huge.

Amber Sword is on this path and has gone far, far away.

The fourth season of "Amber" was released, and the first three seasons were all free for a limited time on the dimension platform, setting off an amber craze.

Although the income from broadcasting is quite a lot, it is enough to make most of its peers envious, but this is far from the bulk of "Amber's" income.

The production of various peripheral products has made a lot of money.

For example, Wedo Entertainment has established a related mobile game department and is building the mobile game 'Amber'. It adopts the game of card drawing and chess. Now no one dares to underestimate the powerful monetization ability of mobile games, not to mention the IP of "Amber", it is estimated that after the launch, the mobile game of "Amber" can make a lot of money.

And other goods, such as clothing, hats, trinkets like keychains, and even dolls......

These things are not to be taken lightly, and many people are not interested in playing with them, but there is no denying the commercial potential of horror in this area.

There are many, many people who have watched the "Amber" series of anime. If a person is not interested in the surroundings, he goes to Uniqlo or a clothing store like this to buy clothes, and sees a hanging "Amber Sword" collaboration T-shirt, the probability of buying it casually is not low.

And often, such a T-shirt is cheap forty-nine, fifty-nine, and expensive ninety-nine yuan. The price of a T-shirt is worth the full episodes of several sets of animations sold on the 'Dimension Platform'.

For example, a product like a figure, that is higher, a cheap one can easily cost hundreds of thousands of dollars, and the expensive one is boundless, open a limited edition and sell it for a limited time, and grab it like crazy.

"Amber Sword" has been on the air for three seasons since the first episode of the anime was launched. Judging from the data collection of the commercial sector for such a long time, for this work alone, its revenue from online broadcasting may be less than 30% of the total revenue brought by the entire IP to Wedo Entertainment.

And that's even when Amber is highly profitable for pay-per-view.

Looking back, after the mobile game is launched, if the results can be more popular, and then this revenue is also included, then the proportion of revenue from online playback will inevitably be further reduced.

It can be seen that animation works have strong vitality in the surrounding market.

Of course, no matter how well the commercial market performs, this is always an animation, and it depends on the work.

It may be that when the "Amber" series is broadcast online, the broadcast revenue brought by it does not account for too much of the overall revenue, but there is no doubt that if the fourth season of animation fails, or it is not as expected, it will also be a major blow to the peripheral commercial value of this IP.

The surrounding commercial development, which is based on the work, the foundation is not strong, how to build Daxia?

Of course, that didn't happen.

To say that "Amber Sword" is the return of the king is not nonsense.

As soon as the animation was launched, it swept the entire animation circle.

Animation lovers naturally need not say much, they can't miss this level of work.

And there are many more people who don't usually watch much anime and don't know anything about the two-dimensional circle, but they are big fans of "Amber Sword".

There are many more of these people than real animation lovers. This is the audience that has accumulated from the previous three seasons of "Amber Sword".

As for a small part, it is a new audience. Even if you don't count this part, just the above two types of people are enough to make the "Amber" series a boom.

As the head of the animation department of Dimension Entertainment, Miller has always paid close attention to the relevant data after the launch of "Amber Sword".

After getting the feedback, she was relieved.

The last work launched by the animation department, that is, "Demon Hunting Notes", compared with the results of the cost is not good enough, which made her feel a lot of pressure, and also made the whole company soar, and the people in the animation department were a little demoralized.

She desperately hopes that she can respond to the doubts of outsiders through a work, and at the same time boost the morale of the employees in the animation department.

"Sword of Amber" is certainly the best work.

It proves once again that it is the best feature-length serialized animation in the country and even in the world.

After the success of the work, the people in the animation department were really relieved.

This proves that their strength is still there, and the more realistic thing is that no matter what the new series of works they make later, in the end, everyone's year-end bonus is guaranteed this year.

But while Miller is relaxed, she has even greater hope.

This year, in addition to the fourth season of "Amber Sword", the animation department has another work that will be launched in the second half of the year: "The Honor of the One".

The success of "Amber" can only be said to be that this series is not old, but after all, this is a series of works before the animation department was reorganized separately in the past, and the continuation of success does not seem to be a particularly big credit.

And newly opened projects like "The Respect of the World" are more revealing.

She held back her strength and wanted to prove herself on "The Honor of the World".

The production of the project has entered the final stage, and she has a tight supervision over the overall quality of the work.