"Fantasy Three Kingdoms 4" adopts the method of free membership, which is actually quite a big decision.

This drama is said to be a small-scale work, and it is indeed among the various projects that Wedo Entertainment is currently carrying out, and the investment is not much.

But with an investment amount of nearly 160 million, put in the entire film and television industry, it must be regarded as upstream. It's just that the things that Wedo Entertainment plays are different now, and the average investment amount of their projects is too high, which is why "Fantasy Three Kingdoms 4" doesn't look good.

Completely abolishing the single purchase fee for this work will make the picture book of the work very difficult.

After all, at present, there are tens of millions of paying users on the Dimension platform itself, and these users are generally because of the various works on the previous 'Dimension Platform', because buying a member and then buying the whole collection will be discounted, which is more cost-effective than buying alone, so they have become paid members of Dimension.

And this part of the people, watching this film, does not need to spend a penny at all.

This results in a significant loss of charging potential.

Just from the perspective of new paid members, it would take at least eight million or more new paid members to make up for the cost of the show. And if you want to make a profit, you need to add at least 10 million paid members.

With a large base, it is a bit difficult to achieve this goal.

But Dimension Entertainment did it anyway.

In this way, they hope to further give back to their existing paying membership base and make them more loyal to the platform. At the same time, this drama is bound to have a high number of broadcasts if it is free, which will also bring a large number of active users. They may watch the serialization of the film and television drama of "Fantasy of the Three Kingdoms", and maybe they will go to watch other works.

At the same time, the same is true for new users.

It may not be possible to add tens of millions of paid members, but it should not be a big problem to increase by a million. This part of the new paid members, in addition to watching "Fantasy Three Kingdoms", is also likely to spend on other works.

Even if none of that happens, so what?

The content owned by the Wedo platform is no longer as scarce as it was when it was first launched, and it has slowly begun to develop from just 'Wedo's own distribution and sales channels' to a more popular commercial video platform.

On the road, the group has thrown a lot of money.

On the one hand, this money is used to make some video content, such as attracting video owners to settle in self-made videos, such as purchasing high-quality content from the outside world, such as encouraging platform users to upload videos......

In addition to this kind of content expansion, in the external Internet environment, strengthen publicity, carry out external promotion, and obtain more traffic and more users, which is also a lot of money.

Thanks to the strength of the platform's content, their money in the outside world is quite effective. The user retention rate is quite good, and the paid conversion rate is also quite impressive.

And the membership of "Fantasy Three Kingdoms" is free, which will have a very good effect on both aspects for the dimension platform.

On the one hand, the arrival of a hit drama will of course obviously further expand the content library of the 'Dimension Platform'. In addition, in terms of attracting users, membership free is equivalent to an advertisement to the outside world.

Anyway, it costs a lot of money to do promotion fees, so it's better to create a drama and use it to promote it externally.

And so far, it seems that the effect is quite good.

At the beginning of the launch of the work, with a lot of discussions and the strategy of free membership, the episodes of "Fantasy Three Kingdoms 4" did attract a large number of viewers to watch.

The old users of the Wedo platform don't say much, anyway, the people in the platform operation department have been smiling recently, and the greatly increased number of active users is a thing worth exciting, not to mention that after the large increase in active users, many of their operational activities have also achieved very good results.

And in terms of the increment of new users, it is a big surprise.

Less than a month after its launch, the relevant data seen on the operation side shows that the 'Dimension Platform' has added 6 million users, of which nearly 1.4 million have been converted into paid members.

If we look at it for a longer period of time, there will inevitably be a larger increase in user growth, and the number of paid members will continue to surge.

This basically achieves the purpose of the film and television adaptation of "Fantasy Three Kingdoms 4".

What's more, it's impossible to lose this drama.

After the 'Wedo Platform' is broadcast, it will also be broadcast on major TV stations, which is also a pretty good income, and Wedo Entertainment's strong overseas channels are also enough to promote this series to all countries and regions that may be interested in it, and reap a lot of benefits.

It is impossible to lose money if you lose money, and from these two aspects alone, we can recover the cost if we don't do it well.

……

In addition to the film and television drama "Fantasy of the Three Kingdoms 4", Wedo Entertainment will have a work launched in the second half of the year.

An animated version of "The Respect of the One".

This is the battle that Miller is holding back and wants to fight.

It really turned her over.

Launched in October, the content of the first twenty episodes of the first season of "The Respect of the World", the first two episodes are completely free, members can see the sixth episode for free, and the content of the next fourteen episodes, the single purchase price of a single episode is 1.5 yuan, the price of the whole episode is 21 yuan, and members are 20% off.

A week before its launch, "The Respect of the World" sold more than 20 million yuan just for pre-sale; Then, the work was launched, and the number of broadcasts even exceeded the results when the first season of "Amber" was launched.

This is very exciting news.

Subsequently, when "The Respect of the World" was updated to paid content, the overall sales volume began to increase significantly.

According to the frequency of updating two episodes per week, it will take ten weeks for "The Lord of the World" to complete the entire content. Among them, the paid content will be updated from the fourth week.

On the weekend of the fourth week, the week when "The Respect of the World" released paid content, this work included new paid members, including single purchases, etc., and the direct revenue brought by it exceeded 200 million.

This figure has exceeded the cost line.

In the fifth week, the performance of the animated version of "The Respect of the World" increased even further, reaching 360 million, reaching the declared cost line.

By the time of the 10th week finale, the animation's online revenue had broken through the 750 million mark.

At the same time, it is estimated that the long-term income in the future will be maintained for a period of time, and the estimated total income should be able to exceed one billion in a two-year cycle.

In addition, in the Japanese animation market, "The Respect of the World" is also a big hit.