Chapter 282: First Day Results (2-in-1)

Liang Shuyue was attracted by the stories and pictures presented in "Martial Arts Grandmaster" on the screen, and she didn't notice that there were many people gathered behind her.

At first, only Bei Xiaolin was watching from behind her.

Pei Xiaolin, who entered the company at the same time as Liang Shuyue, is also a friend who belongs to the internship probation period, and the two often go out to lunch together at noon.

She walked behind Liang Shuyue, and originally wanted to ask her to go eat together, but she saw the TV series on the display screen, and the picture happened to be placed on the protagonist Lou Cheng and stepped into the ring.

The actor's face, she recognized it immediately. Although she has not watched "Fantasy of the Three Kingdoms", after Chen Yu became famous, the exposure of all parties was not small. Not to mention acting and variety shows, there are also many brand endorsements and various advertisements......

Among the new generation of students, he is not the hottest, but at least one of the hottest.

The ring scene, this also aroused some interest in her.

The hand that was going to pat Liang Shuyue on the shoulder was put on the back of the chair, and she was going to take a look at it.

So I saw the people in the ring fighting.

Although she is a girl, the sharp action design in the picture still makes her quite happy, and it is matched with Chen Yu's face......

In the past, she actually had no feelings for Chen Yu. She hasn't seen his works, but when she was watching a variety show, Chen Yu came up as a guest, and felt that the guy was very handsome and in good shape, and nothing else.

But watching this drama today, Chen Yu is fighting with his fists and feet in the ring, he is sharp and handsome, and he is different from the kind of cream boy who is popular at the moment.

After a while, Pei Xiaolin felt that she was a fan of this actor.

Especially when she saw the battle in the ring, when it was at the end of the fight, Lou Cheng played by Chen Yu played a set of 'Blizzard Twenty-four Blows', fierce and cool, especially the last blow 'Big Avalanche', which was instantly hit to the heart:

I saw that behind the protagonist Lou Cheng, a world of ice and snow appeared, rumbling white snow, accumulating into momentum, extremely huge and rolling down from the hillside.

Before that terrifying avalanche scene, the protagonist punched violently, and with the momentum of the avalanche, he violently attacked the opponent and directly defeated the opponent!

That's pretty cool, isn't it?

After the ring match, the plot on the screen continued, but Pei Xiaolin drew her attention back.

At this moment, she suddenly realized what she came to Liang Shuyue for.

However, when he came to his senses this time, he suddenly found that there were five or six people around him, or in front of Liang Shuyue's computer, unknowingly.

The eyes of these people were all staring at Liang Shuyue's screen.

Human curiosity is too abundant, when I see one or two people, staring at a colleague's screen, and when someone passes by, I can't help but look at it twice, and many people are attracted like this, so that behind Liang Shuyue's workstation, a small group of people gathered.

It's only five or six, which doesn't seem like much, but crammed behind a small workstation is like a big lump, which is quite conspicuous in a company with a small lunch break.

Forget it in this way, the most important thing is that Bei Xiaolin can see that the old witch is also here!

The so-called 'old witch' refers to their boss, the guy who is hated by everyone in the entire department.

It's terrifying!

Xiao Lin was silent, took a small step back, and stood at the edge of the crowd so that he could run away at any time.

Then, she patted Liang Shuyue on the shoulder.

Now Liang Shuyue finally came back to her senses from the TV series, turned her head and looked, and the whole person was stunned.

Oh my God, why are there so many people? Why is the old lady also there? Why are they all gathered behind themselves? What are they going to do? Didn't I just watch a TV series during my lunch break?

Her heart tightened, she always knew that this matter was not good.

Quickly minimizing the 'Dimensional Platform' client, she stood up and looked at the people around her with some crampedness.

"Huh? What's going on? ”

"Keep it going."

"What's this? It's so beautiful. ”

After the client was shut down, everyone said the same.

Liang Shuyue smiled awkwardly and looked at the 'old witch'.

Yesterday, because of a small mistake at work, this menopausal woman grabbed and scolded her, and Liang Shuyue was still afraid of her.

Although, it's a lunch break at this time, but after all, it's in the company, and watching TV series on the company's computer, which doesn't feel very good. Maybe most bosses don't care, but with the character of an 'old witch', I am determined to say a few words.

Not to mention, even if she watched a TV series alone, it turned out to attract so many onlookers, although it was not her intention, but it was a fact after all.

Liang Shuyue, who was half-squinting and nervous, was ready to be reprimanded by the 'old witch' in public.

However, it didn't.

The old witch just said, "There is a meeting to be held in the afternoon, don't forget." ”

Then he turned around and was about to leave, but as if he remembered something, he turned his head and asked, "What kind of TV series is this?" ”

"Uh...... Yes? Liang Shuyue was a little confused, she didn't get scolded?

"Ahh Fierce demeanor, this is the normal state of the old witch.

"Wu Wu...... Martial Arts Grandmaster! Dimension Entertainment Out! ”

"Okay, I got it."

When the old witch really left, Liang Shuyue covered her chest with her right hand and breathed a long sigh of relief.

She turned her head, looked at Bei Xiaolin, and said, "What's going on?" ”

"Blame me?" Pei Xiaolin shrugged her shoulders.

……

What happened to Liang Shuyue's company is just a very small fragment of the huge attraction shown by "Martial Arts Grandmaster".

"Martial Arts Grandmaster" is indeed very attractive to the audience, especially young audiences.

Compared with the past Dimension Entertainment, which is already a very successful case, that is, "Fantasy Three Kingdoms", the attraction of "Martial Arts Grandmaster" is even better.

The production level of the two is about the same, but, in other aspects, "Martial Arts Grandmaster" has more advantages.

The most obvious is the cast. When "Fantasy Three Kingdoms" was first filmed, Wedo Entertainment was still a little poor, excluding the costs of post-production, shooting, salary, crew, etc., which added up to less than 50 million. But when "Martial Arts Grandmaster" was filmed, Wedo Entertainment could be regarded as quite wealthy, with the entire investment scale known as one billion, and a budget of two or three billion for pure shooting.

This is directly reflected in the cast. Judging from the actors of "Fantasy of the Three Kingdoms" at that time, they were basically newcomers who were enabled, and Zheng'er Bajing had a certain appeal, and there was only one Tong Liya. But on "Martial Arts Grandmaster", Chen Yu has grown into one of the most popular young actors in China; In addition to starring in "Fantasy of the Three Kingdoms", Una also acted in the action movie "The Legend of Dragon and Tiger" directed by Du Zhengde, which was quite successful. Although it was a complete men's play, the female number one still left a deep impression.

In addition to these two actors, such as Chen Weiting, Zhu Yilong, Nazha, and Zhu Yawen, they are all film and television stars with their own works, at least they can stand in the second or third line. For example, Liao Fan won the Best Actor Award at the Berlin Film Festival, one of the three major international film festivals, and is a serious 'actor'.

Blowing a sentence of starry light doesn't seem to be too much.

In terms of subject matter, "Fantasy of the Three Kingdoms" is a historical theme and a Three Kingdoms theme, which is very popular, but in this era, the most popular is still a modern theme. In this item, "Martial Arts Grandmaster" Xiaoyou.

And the most important point is the huge difference in the popularity of the two publicity.

When "Fantasy Three Kingdoms" was doing pre-publicity, one of the more useful points was the classic adaptation, and there was nothing else.

But "Martial Arts Grandmaster" is different. When Wedo Entertainment made this film, it was already quite famous in China, and this film has received a lot of attention from the beginning of the project, and it has been full of expectations.

Compared with many parties, if it weren't for the 'paid' thing, the results of "Martial Arts Grandmaster" greatly exceeded that of "Fantasy Three Kingdoms", which was almost a sure thing.

But now, it's a bit hard to say.

Of course, at that time, "Fantasy Three Kingdoms" also had a pay-to-demand model, but it was called 'member first to watch', and the concept was different.

"Martial Arts Master" is the paid content of the Eight Classics, the first three episodes are free, the first ten episodes are free for members, and the next sixty-three episodes are priced at one dollar per episode, all of which are to be purchased, nothing more than a 7.5% discount for members, and a 20% discount for a one-time purchase of the whole episode.

This can also be seen from the situation after the launch of "Martial Arts Grandmaster".

The first three episodes are completely free content, and the number of views is simply overwhelming. The first day of the launch is not over yet, and the number of views on these three episodes alone exceeded 150 million at the speed of light, and it is estimated that the final number of broadcasts on the first day today will fall to more than 200 million. However, the two episodes limited to members in the later part are much less in comparison.

But attracting high-quality paying users, that's the most important thing.

At present, in terms of video content, the 'Dimension Platform' has successively put on the projects it has done in the past. In addition to the content made by its own company, there are also some game videos uploaded by players on the 'Dimension Platform', as well as a certain amount of old dramas and old dramas bought at a very low price.

These things seem like a lot, but in fact, these contents are all free and open at the moment, in order to make the content library look a little fuller, and by the way, attract some traffic, which basically does little to attract paid members.

The only one that can really attract users and pay for video content is "Martial Arts Grandmaster".

And after the first day of launch, its results are probably out.

As of 10 p.m. on October 2, the number of paid members on the 'Dimension Platform' currently exceeds 7 million, and those who paid for the first complete part of "Martial Arts Grandmaster" did not increase so significantly, from about 1.2 million pre-sales to 2 million.

In addition, it is worth mentioning that the purchase volume of a single episode in the fourth and fifth episodes is actually more than 500,000 - this is a non-paying member user, after watching the first three episodes, it is estimated that he can't bear it, and he bought a single episode directly without buying a member, otherwise members should be free to watch the fourth and fifth episodes.

Combined, "Martial Arts Grandmaster" has generated more than 200 million revenue for Wedo Entertainment.

After seeing such first-day results, Sun Junyi, the person in charge of the operation of the 'Dimension Platform', can finally breathe a sigh of relief.

It was able to bring in 200 million revenue on the first day, which is a very good start.

At the beginning, the bottom line set by the company was to hope that "Martial Arts Grandmaster" would at least protect the capital according to the total cost line of one billion yuan in the upper and lower parts. In other words, at least this upper part will be sold for more than 500 million.

Before, Sun Junyi was very empty; But at this moment, 200 million were sold on the first day, so is it still a false yarn?

The seven million people who bought the 'Dimension Platform' membership for "Martial Arts Grandmaster" are his greatest confidence!

Don't look at the fact that there are not many people who buy the full episode for the time being, but aren't the seven million paid members just to watch "The Martial Arts Master"? Eighteen yuan was spent, and when the first ten episodes were broadcast for free, I would have to continue to buy them later!

And on the first day, you can harvest 7 million paid members, so with the word-of-mouth rising and as more and more content is released, what will be the final number?

At the very least, 10 million should be stable.

And once there are 10 million sales, the task of 500 million is easy.

Even, Sun Junyi can imagine that it is not impossible to hit one billion sales if the upper part alone is not done in the back!

His attitude suddenly became optimistic - he finally didn't have to worry about his first battle after changing jobs, and he would encounter Waterloo!

On the contrary, it could be another milestone victory for the full payment of domestic exploration video content!

In addition to being happy, he did not forget to invite credit. He immediately reported the data to his immediate boss, that is, Ye Jiayi.

After Mr. Ye got the data, he was also relieved.

gave up the price of about 2 billion or so, did not sell "Martial Arts Grandmaster", but chose to build a content platform and operate content independently, and she was also under very great pressure.

If it fails this time, Dimension Entertainment will be tantamount to a big fall. It's not enough to lose too much money, it's a big deal to distribute the copyright in the end, and then sell "Martial Arts Grandmaster", although the price will definitely shrink many times, but the problem of recovering a certain cost is not very big.

The key is that after the exploration of the paid business model fails, the 'Dimension Platform' loses the opportunity to do it.

Wedo Entertainment's hope of being able to publish its own content and not wanting to be a pure content producer has been dashed.

Fortunately, looking at the current situation, the first-day results of "Martial Arts Grandmaster" cannot be regarded as a failure.

——

The two chapters were sent together