Chapter 348: Strong Business Appeal (2-in-1)

Wedo Entertainment received a lawyer's letter from Ji Jiaxin, asking them to pay a bonus of 200,000 yuan as stipulated in the contract.

Of course, they rejected it directly and decisively.

On the contract, it is clearly written in black and white, and this 200,000 yuan will not take effect until Ji Jiaxin takes over the directorship of "Hell Apartment 3".

Even if it is a lawsuit, Wedo Entertainment is not afraid at all. The legal department they raise is not a vegetarian.

It's just that sometimes many things are not so simple.

The court's ticket arrived soon, and the legal department did not pay much attention to it, so how interesting can this kind of lawsuit be won to?

But the media is very happy.

I don't know how this matter reached the ears of the media, and then the things about "Hell Apartment", about Wedo Entertainment, and about the director Ji Jiaxin, which had already calmed down a bit, once again entered the public's field of vision because of this follow-up development.

"Turn against each other! The director of "Hell Apartment" sued Wedo Entertainment for unpaid wages! ”

"A quarrel about 200,000 yuan, why is Wedo Entertainment so stingy?"

"Huayi Pictures' "Deadly Action" is about to be released, and announced the sequel plan, which will be directed by Ji Jiaxin!"

"Ji Jiaxin: With a better platform and a better team, I am confident that I will create a better "Deadly Operation"!"

……

Wu Jingtong is very sensitive to the news circulating on the Internet.

After he saw this, he scolded directly: "His sister! Huayi does propaganda by itself, what does it mean to bring us together? ”

I can't help but be angry.

Maybe the general public, when they encounter these complicated news, it is not easy to connect everything together to analyze - everyone is usually very busy, where can they think about this? It's all over with a look.

However, for a practitioner like Wu Jingtong, it is too easy to analyze this kind of thing in front of him. He could easily imagine that this incident was re-hyped by Huayi Pictures in order to promote their new film, that is, "Deadly Action".

Even, thinking about it further on the dark level, Ji Jiaxin found a lawyer, and he had to come to fight this lawsuit that he was destined to win, and I am afraid that the shadow of Huayi is indispensable here, so that it may not be instigated at all.

But this matter has added too much trouble to Weiwei Entertainment, especially to Wu Jingtong here.

In order to calm down the situation, Wedo Entertainment doesn't know how much effort it took to calm down. This is good, a lawsuit, coupled with the crazy hype of the media, the things that were originally going down are noisy again.

And the driving force behind this matter, that is, Huayi Pictures, in Wu Jingtong's view, they are full of malice.

But the most fucked-up thing about this matter is that Wu Jingtong's side is on his side for a while, and it is difficult to find any way to deal with it.

Don't worry too much about the negative impact, from beginning to end, there is nothing wrong with Dimension Entertainment. But watching others hype things related to themselves every day is to promote a movie that has nothing to do with them, which is always very embarrassing.

But this depression didn't last long.

Soon, Wu Jingtong found a way.

Perhaps, it is difficult to find a way to calm things down, and there is basically no good way, no matter what Dimensional Entertainment says at this time, it is like adding oil to this fire.

However, they Huayi Pictures can take this opportunity to rely on these hypes to promote their movies, why not Wedo Entertainment?

They Huayi relied on the so-called 'inviting Ji Jiaxin to be the director of the sequel to "Deadly Action", so they forcibly related their works to this hot event. And on the side of Dimension Entertainment, that is one of the protagonists of this incident!

And at the moment, the work that Wedo Entertainment itself is about to launch is also a hit drama - "Martial Arts Grandmaster: Next"!

When Fan Zhe was filming this drama, he finished filming it in one go. Later, I found that there was too much content, and more than 100 episodes were edited, and it was a loss to delete them, so I simply divided them into two parts, which could also reduce the pressure of doing post-production special effects at that time.

The upper part was played last summer and was a huge success. And then the next file is "The Emperor of Ruzi". And now, the broadcast of "Emperor Ruzi" has come to an end, and it is time to prepare for "Martial Arts Master: II" to be launched.

Originally, two weeks later was the time for the launch of "Martial Arts Grandmaster: Part II", and the relevant publicity work had already been planned. For example, major actors such as Chen Yu, Una, Chen Weiting and other major actors will participate in some variety shows and talk shows to increase the exposure of their works; For example, using online promoters to hype up the popularity of "Martial Arts Grandmaster"; For example, direct publicity through various media; Even the wealthy Dimension Entertainment has also invested a lot of money, and in some major cities, it has made offline large-scale posters and the like, and hung them in subway stations, squares and other places.

These conventional propaganda plans don't need to change anything, they just add one to them - to involve Ji Jiaxin's incident.

Rub the traffic of hot topics.

As for how to talk about it, that's Wu Jingtong's business.

For example, titles such as 'Wedo Entertainment has no intention of entanglement with Ji Jiaxin, and is bent on preparing for the launch of "Martial Arts Grandmaster"" have begun to emerge on the Internet.

The effect was surprisingly good.

It's not that this hot topic has brought a lot of traffic to "Martial Arts Grandmaster", it's not easy to estimate. But after the news about the launch of "Martial Arts Grandmaster: Next" began to burst out of publicity, it was the Zheng'er Bajing that directly overshadowed the topic of Ji Jiaxin.

The traffic and popularity between the two are not of an order of magnitude in themselves. Ji Jiaxin, before filming "Hell Apartment 2", who knew him? Most of his fame came from this movie.

"Hell Apartment 2" is just a horror film after all, with a niche theme, and it is said to be a success, but it is also a comprehensive comparison of box office results and costs. If you really want to put it up, it's just a month of being online, and a movie with a box office of 500 million is really not really hot.

But "Martial Arts Master" is different, this is a serious national drama. The audience groups of the two are simply not on the same level.

"Martial Arts Grandmaster" naturally has a very strong popularity, it is about to be launched, and as soon as the news came out, it immediately became the most eye-catching thing in the entertainment industry, overshadowing all entertainment gossip and film and television works.

"Deadly Action", which was still a little discussed before, was forgotten and I don't know where it was.

Seeing this situation, Yan Zhangrong was dumbfounded.

Why? A TV series can also have such a big impact on its own "Deadly Action"? Dramas and movies are obviously two different things!

He worked hard, and after hearing about the contradiction between Ji Jiaxin and Dimensional Entertainment, he came to the door, wanting to re-heat up the matter in this way, and then rub a wave of heat. While promoting his own works, he can also disgust dimensional entertainment by the way.

He still remembers the deflated food he ate at the project stage of "Hell Apartment 2"!

However, I didn't expect that Wedo Entertainment didn't entangle with him much in this matter at all, and directly released the news of "Martial Arts Grandmaster", which instantly washed away the situation he had painstakingly created before.

Some of his subordinates came over and asked him if he wanted to continue to invest resources in this matter, stir up the heat, and continue to promote "Deadly Action", and then he was directly scolded back.

What else is there to fry about this? Fry the sky, aren't they all cheap "Martial Arts Grandmaster"? Could it be that if they use the name of Dimension Entertainment to promote, can they still promote their own works?

Let's go our own way honestly.

……

And back to Dimension Entertainment's own side, the launch of "Martial Arts Grandmaster: Part II" is really like the return of the king.

The news of the upcoming launch didn't take much effort to spread all over the world. A large number of old viewers who have watched the upper part have expectations for the lower part, needless to say, even if they are some new audiences, a considerable number of people are interested in this work.

The whole network is full of news that "Martial Arts Grandmaster: Next" is about to be launched, and countless people are waiting for "Martial Arts Grandmaster: Next" to be launched in two weeks.

The popularity of these promotional mouths does not need to be mentioned, for "Martial Arts Master: Next", the most direct performance lies in the pre-sale performance of this work on the eve of its launch.

After the large-scale publicity began, in just one week, the pre-sale sales of "Martial Arts Grandmaster: Next" came to 350 million.

The content of the eighty-three episodes, in addition to the three episodes that are all free, the seven episodes are exclusive to members, plus the discount of members, the purchase of the whole episode is about 50 yuan - about the price of a movie ticket.

The pre-sale amount of 350 million is simply an exaggerated mess. This means that "Martial Arts Grandmaster" has a very large audience and user base

Moreover, most of them are paid for the purchase of the whole episode, which means that the commercial appeal of "Martial Arts Master" is indeed very strong.

When this news was revealed by Wedo Entertainment intentionally or unintentionally, it also set off a huge upsurge within the industry.

Everyone knows that "Martial Arts Grandmaster: Next" must not fail, but if you want to say success, you didn't expect it to be so fierce!

"The King is back! "Martial Arts Master: Next" has not yet been launched, and it has already detonated the domestic film and television drama market! ”

Titles like this are endless.

What's even more gratifying is that with the explosion of expectations for "Martial Arts Grandmaster: Part II", even the sales of "Martial Arts Grandmaster: Part I" have been further improved.

Originally, at this time when it was almost a year old, the sales of "Martial Arts Master: I" had entered a very flat stage, and it was right for people to buy this drama from time to time, but the sales were really not much, only tens of thousands of yuan a day, so that the income in the next year would be about 100 to 20 million.

But this recent wave of popularity has directly brought huge profits to "Martial Arts Grandmaster: I", and in a week, this upper part has sold thirty or forty million.

These new audiences, there is no doubt, should be new audiences attracted because of the huge popularity of the lower part. They bought dimensional members, bought the upper episodes, and will definitely watch "Martial Arts Master: Part II" in the future.

And these commercial appeals exploded even further in the second week.

In the upper part of the martial arts master, the sales volume of this week did not decrease but increased, and there was a further increase, and the sales in a single week soared to more than 70 million. This upper part, fried a cold rice, earned 100 million in just two weeks.

At the same time, the pre-sale sales of the lower part also increased by 500 million in this week. The revenue brought by the entire "Martial Arts Grandmaster: Next" has directly increased to 850 million.

After the foreshadowing of the previous part, the majority of the audience has almost no 'wait-and-see' attitude towards "Martial Arts Master: Below", everyone knows what story this work is about, and even the plot of the lower part, which was originally followed by the upper part.

Coupled with the name 'Dimension Entertainment' itself, it represents quality assurance, so what's not to worry about? Why don't you take advantage of the discount on pre-sale?!

After all, just the news that "Martial Arts Master: Next" will be launched, in half a month's effort, it has brought nearly one billion revenue to Wedo Entertainment! It can be seen that the work "Martial Arts Master" has a huge commercial influence.

Up to now, although "Martial Arts Master: Next" has not yet been launched, its commercial performance is completely worrying. Even if it is just the more than 800 million pre-sold, you can't make a penny later, and you don't have to worry about whether the work will make money.

What's more, the other copyright marketing of "Martial Arts Grandmaster: Next" was also talked about before it was launched. After the online version is played, this work will land in the mainland, Hong Kong and Taiwan, Japan and South Korea and other regions, including the broadcast of TV stations and the network rights in overseas markets, and then to offline DVDs......

The copyright operation of these global markets other than the mainland is also very high, which can almost bring about 500 million revenue to Wedo Entertainment.

So far, all the income of "Martial Arts Grandmaster: II" has come to 1350 million before the work is launched, and it is estimated that there will be further growth after the work is launched in the future.

The money is enough, for the future, that is, the reputation of the work after it is launched does not collapse, and it is not scolded by others, then the whole work is no problem.

.。 m.