The relatively high retention rate was also discovered by Wedo Entertainment before. However, due to the lack of the overall number of viewers, this conversion rate is high and the retention data is good, and it does not directly reflect the good effect.

Moreover, the previous judgment of the operation department that the main reason why the conversion rate of "Emperor Ruzi" is high at this node from the third episode, which is completely free, to the fourth episode that needs to be paid, is that the 'dimension platform' itself already has tens of millions of paid members. Most of these video paid members are brought by "Martial Arts Grandmaster", and they watch episodes 4 to 12 for free.

It is precisely for this reason that the slippery slope is not very strong at this free-to-paid node. In stark contrast, the number of people who buy the whole drama has not been particularly good and has not changed well, and the sales of the entire drama have not increased enough.

However, as time went by, the operation department led by Sun Junyi found a situation that made them very excited - as more and more content was updated in "The Emperor of the Ruzi", and when it came to the full paid episodes, this feature of high conversion and payment efficiency was still maintained!

This shows that the previous data with a high retention rate, although there are old paid members who can watch it for free, but everyone has a desire to pay. Especially when the number of episodes that members also need to pay for comes out, the entire sales volume of "Emperor Ruzi" has increased very significantly.

Within two weeks, "Emperor Ruzi", which originally sold less than one-third of "Tiandao", has now caught up.

Moreover, in the current comparison of the obvious weak sales of "Tiandao" in the later stage, the stamina of "Emperor Ruzi" is much greater.

In two weeks, more than 100 million were sold, but this is just the beginning.

Sun Junyi, as the operation director of the 'Dimension Platform', has always had a very close relationship with Wu Jingtong's marketing department.

After noticing the change in the situation through a high level of retention rate and conversion rate, he immediately went to find Wu Jingtong.

Wu Jingtong immediately asked someone to investigate the popularity of "Emperor Ruzi" on major social media, and the next day, after the statistical results came out, they found that although the discussion of "Emperor Ruzi" did not explode in the instant when it was launched like "Martial Arts Master", but with the broadcast of the series, the discussion of the whole drama is gradually increasing.

He immediately decided that this could go the way of word-of-mouth marketing, and it would be very suitable.

The so-called word-of-mouth marketing, in addition to the excellent quality and self-investment in the promotion of the cost of publicity, the most important thing is, of course, the audience and users spontaneously carry out publicity.

In Wu Jingtong's research, it is obvious that the audience of "The Emperor of Ruzi" seems to have a certain trend in this regard.

And what he wants to do here is to add a fire to this foundation!

The spontaneous communication of the audience and users also has a communication foundation. Wu Jingtong's publicity, no matter how hard he puts his efforts, it is impossible to force the audience to promote the series.

But it can be guided, it can induce this behavior.

For example, emojis, memes, jokes...... These are all relatively useful tools.

is like an emoji, when "In the Name of the People" was a hit as an anti-corruption drama, the most important thing is, of course, that the quality is outstanding, and the scale is quite breakthrough in the domestic environment, but the reason why this drama can get spontaneous publicity from a large number of audiences is that the emojis made in it are also indispensable.

After the meme became popular, this kind of propaganda became more widespread and more subtle.

And such as playing stalks and writing jokes, they are also good means of publicity, the key is that compared with promotion, it is not so easy to arouse the disgust of the audience, and it is easier for them to accept and take the initiative to watch the drama.

After thinking of this direction, Wu Jingtong immediately gathered many employees of the marketing department, came up with several specific operation plans in the afternoon of the same day, and began to promote them on the Internet.

The effect is obvious.

Many jokes and stalks about "The Ruzi Emperor" that have been circulated from Wu Jingtong's side have given a certain degree of popularity.

Wedo Entertainment has spent a lot of effort on this, and some of the online writers recruited by the marketing department have basically not slept well in the past two days.

In addition to these efforts, Wu Jingtong even applied to the boss for a large budget for the promotion of these things.

It's not throwing money, where is it so easy to push some jokes?

But no matter what, all of what they do brings corresponding value.

It is visible to the naked eye that the playback volume of "The Emperor of Ruzi" has increased significantly. Of course, it is still not as good as "Tiandao" in terms of broadcast volume, but under the high retention and high conversion rate, the revenue brought by the entire drama of "Emperor Ruzi" is rising gradually!

broke 100 million in the second week, and 170 million in the third week. In the same period, "Tiandao" just reached 220 million.

The length of the two dramas is about the same, and before half of the broadcast, "The Ruzi Emperor" has already caught up.

On the eve of the Spring Festival, the overall revenue of "Emperor Ruzi" has reached a value of nearly 300 million, and it has begun to keep pace with "Tiandao".

Within Wedo Entertainment, under this news, it can be said that everyone is happy - they can have a good year.

Especially for the "Emperor Ruzi" project development team, the "dimension platform" operation department, and the marketing department. For these three departments, the success of "Emperor Ruzi" means that their year-end bonus this year will be more generous.

Of course, even if there is no success of "The Emperor of the Ruzi", their income this year will not be bad. After all, this is a year of rapid development of Wedo Entertainment, especially the success of "Taiwu Picture Scroll 2", which directly made the company a company with an annual revenue of more than 10 billion.

In the first three days, the revenue performance of "Emperor Ruzi" officially surpassed "Tiandao" and came to a figure of 330 million!

Under this number, Sun Junyi's heart has already let go of more than half.

If you follow this trend, in the future, there will be basically no problem for this work to complete the set goal of 500 million in revenue.

Not to mention him, even Ye Jiayi has been in a much more cheerful mood recently.

The work "Emperor Ruzi", at the beginning, a lot of real money was also invested, and he was already ready to lose money, but as a result, he didn't expect this wave of counterattack, it is estimated that not only will he not lose, but he will make a pretty good profit.

At the same time, with the popularity of the film and television drama "Emperor Ruzi" gradually rising, no one is talking about "Dimensional Entertainment Waterloo" anymore, and "Emperor Ruzi" is not as good as "Tiandao". Even 'Rainbow Entertainment' is embarrassed to say this again.

The revenue is about the same, and people's reputation has exploded themselves, how can you talk about this?