Chapter 380: Nothing to Fear (2-in-1)
"What's this?"
"A new bag."
"Why did you buy a bag again?"
"What's wrong? Do you have any comments on me buying a bag? ”
"No, no...... How much does this little pouch cost? ”
"It's not that expensive, more than 20,000."
"Oh, that's fine."
After hearing this, Lei Xiajun breathed a sigh of relief.
He didn't know anything about this kind of feminine luxury, but he looked at the brand and found that the bag had Chanel on the sign.
He has heard of the name of this bag, and he is afraid that this loser will spend a lot of money to buy this kind of thing.
But I heard more than 20,000 ...... That's fine, it's not too expensive.
Looking out the window, he recalled the past two years and found that he had really changed a lot.
The biggest performance is in his life, which is much better than back then.
He is a child from the countryside, and if you look at it according to many statements on the Internet now, he is a standard phoenix man.
The family conditions are very poor, but people are very competitive, study hard, repeat a year in high school, and be admitted to a 985 university, and when they were in school, they did not let go of themselves like many classmates, but still soaked in the library, and actively participated in social activities, and their grades were very beautiful when they graduated.
If the family conditions are better, of course he will choose to continue his education. However, due to financial pressure, he still chose to work first.
It's not just about the cost of school, it's about the fact that he works early and can help his family more.
After work, Lei Xiajun is also very hard-working, in his early thirties, it is not easy to become the general manager of a company like 'Xinmo Media' without any background - even if it is a small and medium-sized company.
income, in fact, is not bad, more than 20,000 yuan a month, plus bonuses or something, almost 400,000 a year, and also married a daughter-in-law and had children and became a family.
At that time, he was very satisfied with his state, until 'Xinmo Media' was on the verge of bankruptcy and rumors of being acquired, he was really a little panicked.
Although people with ability never worry about not having a place to go, personal struggle and diachronic progress are the two main factors, and he feels that he has finally climbed to such a position, and it is a pity to lose. In the case of involuntary resignation, it is not easy to find a management position with sufficient salary and high position outside.
Fortunately, after the company was acquired, the reorganized 'Wedo Media' retained his position, even if the salary remained the same, it was acceptable.
It's just that at that time, he never imagined that he would have such earth-shaking changes in the next few years.
When 'Wedo Media' was just reorganized, what he did was similar to when he was still 'New Ink Media' - even a little simpler. is only responsible for the distribution of some films produced by outside production companies, which are basically low-budget films, and I know that many of them will not even go to the cinema and go through the online mode.
These are also the traditional businesses of 'New Ink Media'. Moreover, in the past, 'New Ink Media' would occasionally make some films by itself, but when it was just reorganized, it didn't even make its own films.
During that time, 'Wedo Media' was not very good, relying on the income from the distribution of films as a whole, and it was simply unable to make ends meet, and it also needed to rely on blood transfusion subsidies from the headquarters.
During that time, Lei Xiajun was really anxious, and he was afraid that he would be fired directly because of his poor performance and the old man of the previous dynasty.
However, I didn't expect the timing to change so quickly.
When "Hell Apartment 2" was released, he and Shi Jiangxuan did their best, especially himself.
He knew that Wedo Group bought Xinmo Media and reorganized it into 'Wedo Media', the main purpose of which was to distribute its own films. He's not stupid, he knows that he has released films from other production companies before, and the performance is not good, so it doesn't matter much, it's just that he can't add to the cake. But if you don't get a good job of releasing your own films, it's really going to be over.
Fortunately, "Hell Apartment 2" was successful, which made him breathe a sigh of relief, but also basically swept away his worries about his position.
Then, what made him feel even more incredible was the explosion of the movie "Martial Arts Master: War" immediately after "Hell Apartment 2"!
He also did the publicity and release of "War", he knew that this movie, before it was released, because of the series, it was so popular, and the movie was released, and it must be no different depending on the popularity and special effects.
But I didn't expect it to explode like this.
With a box office of 3.5 billion, under such powerful data, Lei Xiajun, who presided over the publicity and distribution work, has undoubtedly embarked on a new stage in his life. Prior to this, among the movies he had experienced, the highest box office was "Hell Apartment 2", which was only 500 million, and the highest record was seven times higher!
Wedo Entertainment is not a stingy company, after the success of "War", Lei Xiajun, as an important participant and leader in the publicity work, received a high bonus and a fairly good salary increase.
As soon as the money arrived, he was a little dizzy.
In the past, if his wife dared to spend more than 20,000 yuan to buy a bag, he had to complain for a long time, but now...... It doesn't matter, it's a little money anyway!
In addition to being excited, he also kept telling himself that he couldn't slack off.
He now understands more than ever before that if he wants to maintain such an income and even pursue a higher and better life, then he must hold on to the thighs of Dimension Entertainment.
It's a golden leg.
And this year, his mission is not all over.
"Flames of War" was a huge success, and now "Demacia: Glory" may be an even more important film.
If he continues to be successful, there is no doubt that this year will be the pinnacle of his life for the past thirty years; If he fails, he'll be beaten back to his original form.
Therefore, he spared no effort in the publicity and distribution of "Glory".
Fortunately, the success of "War" has made "Wedo Media" easier to do in many jobs.
The National Day file was originally a continuation of the summer file, and it was a pretty good schedule, and the competition should be quite big.
However, this year seems to be a little different.
The huge investment in "Glory" and the success of "War" have scared off most of the opponents who may compete with Wedo Entertainment.
Not to mention some movies with good investment, many small-budget films have been scared to flee this schedule, or delayed their release, or brought them early.
This time it was much more comfortable.
Under the initial contact with the theater side, about all of them have achieved relatively good results, and the initial film schedule can even reach 40% in the end - this is very scary, and no other movies can be released.
With such a result, what else can you not be satisfied with?
The online publicity, in cooperation with Wu Jingtong at the headquarters, and then the fame of LOL itself, made it prosperous; Offline publicity, money has not been saved, and the commercial centers and subway stations in major ticket warehouse cities have hung posters of "Demacia: War" in large quantities; The main creative team of the film began to carry out offline publicity everywhere in China......
The huge momentum created, coupled with the cinema side's commitment of more than 40% of the film schedule, Lei Xiajun feels that things have basically stabilized, and there will be no twists and turns.
However, it doesn't always go that way.
Suddenly, Lei Xiajun received a phone call from the theater company, and on the phone, the manager of the theater company came to apologize.
"I'm sorry, Mr. Lei, the film scheduling thing I said before may have to be reduced by some ......"
"Huh? How can this be? Didn't we all say it? ”
"Suddenly there was a little change...... do you know the movie "Black Panther 2"?"
"You know, it has something to do with Black Panther 2? Isn't this movie scheduled to be released in mid-September? When our movie was released, "Black Panther 2" had been on for half a month, and it had nothing to do with our film schedule, right? ”
"Originally, that's right, but who knows, their schedule was suddenly postponed, and they said that they were going to ...... eleven"
Lei Xiajun was dumbfounded: "Where is there such a thing?" Crazy? ”
"Who says it's not......" The person in charge of the theater on the other side of the phone was also aggrieved, obviously, he was also very unhappy with this kind of thing, "I can't do anything about it, it's going to be delayed over there, and I'm definitely going to have a new film scheduling plan here." ”
"Then you've cut us a little too much, right?" According to what I just said, the theaters that this theater manager can influence will probably reduce the schedule of "Glory" from 40% to less than 30%.
Although, this is still a good number, but how does it compare with the 40% of the films that were said before?
"No way...... How to say that "Black Panther 2" is also a Marvel superhero movie, although the box office of the previous one in China is relatively not particularly good, but this second part is released, how can I give some film scheduling, at least on the day of release, it will definitely be scheduled to be twenty to twenty-five. We have all reduced the schedule of a lot of movies, and even several movies whose screening time is actually not long at that time were directly cut off the screening plan, and we still can't make up so much, so it can only be said that you let it out. ”
The two talked on the phone for a long time, but in the end, this matter became an established fact and could not be changed.
In terms of cinema chains, how to arrange screenings in a cinema's own theater is the business of the cinema manager. Many movies have a good initial schedule, but the attendance rate is not good and the sales are not very moving, and the manager of the cinema will immediately adjust the film schedule, and vice versa. They are the frontline workers of the film market, and they are sensitive to this kind of thing.
For example, the representative of the cinema line who called Lei Xiajun just now, although it is relatively rare to directly interfere with the scheduling of movie theaters, will give certain guidance to its chain theaters for the initial scheduling of some films, which will generally be implemented.
He has reduced the number of films scheduled for "Glory", which means that his series of theaters will reduce the initial schedule.
Lei Xiajun can only hope now that this situation has appeared in just a theater.
But when you think about it rationally, this is obviously impossible.
Sure enough, Lei Xiajun then connected to many phone calls, all from major theaters, and the news given was basically the same - to take away part of the excess film schedule from "Glory" and give it to "Black Panther 2". More directly reduced the schedule of "Glory" by 15 percent, and the less also nearly 10 percentage points.
Lei Xiajun couldn't do anything about it.
Pacing left and right at home, he called Shi Jiangxuan and told him about the matter.
Shi Jiangxuan, the president of 'Dimension Media', was also angry and irritable when he heard the news.
After hanging up the phone, Lei Xiajun put on his clothes and walked out the door.
"Why are you going so late?" His wife was alert.
"Go see Lao Shi, something went wrong." After saying this, he went out, and he was not in the mood to deal with his wife.
……
In the next two days, Shi and Lei were not idle, and they used many methods to save the situation as much as possible.
However, the revision schedule of "Black Panther 2" is already a foregone conclusion, and Wedo Group can't control it. And such a huge investment movie, coupled with the superhero theme that Marvel has continuously launched over the years, has established a hot position in the market, and its launch must have a certain guarantee of film scheduling.
Even if the box office performance of the previous work in the domestic market is relatively average, this film must have at least 20% or more scheduling rate.
During the eleventh schedule, when the major domestic production companies avoided "Glory", the vacant vacancy was originally eaten by "Glory", and now it will definitely spit out a lot.
Otherwise, where would the theater company make more than 20% of the screen out of thin air?
Of course, the multi-faceted activities of the two of them are not without effect. At least, in the end, they secured "Demacia: Glory", and when it was released on the eleventh, there would still be about 30 percent of the film schedule.
This scheduling rate still exceeds "Black Panther 2", and it is firmly in the first place in the eleventh film schedule. According to the survey of the two of their subordinates, the film scheduling rate of "Black Panther 2" is about twenty-five.
But in any case, this is certainly not as good as the forty that was drafted before.
When things could not be changed, the two had no choice but to report the situation to the headquarters completely.
And Fan Zhe also quickly gave his instructions: "Just do your best, Marvel has nothing to be afraid of, I believe our works are excellent." ”
After receiving such a reply, Shi and Lei were also a lot more relieved.
It's a good thing that the boss doesn't blame.
And for Fan Zhe, these words are not only used to calm people's hearts, but he also thinks so in his heart.
Marvel and Disney are formidable opponents, and he never imagined that his work would one day collide with them.
But now, he is not afraid of this opponent.
Especially at home, this is the home of the dimension.
He knew that "Black Panther 2" suddenly changed the schedule, and there must be someone behind him.
But it doesn't matter, a good movie will always be rewarded by the audience.